Cadent Acquires 4INFO, Expands Cross-Screen TV Capabilities for National Advertisers

The Acquisition Enhances Cadent’s Ability to Orchestrate TV Advertising Across Linear, Addressable STB, and OTT/CTV Formats
Cadent, the advanced TV platform company, announced the acquisition of 4INFO to expand its cross-screen solutions for national advertisers with advanced audience targeting, and over-the-top (OTT) and connected TV (CTV) video buying capabilities.

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How Open-Source Product Information Management is Bringing SMBs On a Level Playing Field with Big Tech Firms?

The customer journey is no longer a linear path. The rise of Omnichannel as the defining retail strategy of the early 21st century has replaced the typical funnel-based buyer journey in favor of a multi-layered experience that moves across touchpoints.

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MiQ Releases First-to-Market Real-Time Retargeting Capabilities Through Bolstered Partnership With Inscape

Smart TV Data Partnership Enables Cross-Platform Linear and OTT Targeting and Measurement for Brands and Agencies
MiQ, the leader in Marketing Intelligence and connected programmatic solutions, extended its partnership with Inscape, the largest single source provider of smart TV viewing data in the U.S. and a subsidiary of VIZIO.

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The Best Of Both Worlds: Hierarchical Linear Regression in PyMC3

The best of both worlds: Hierarchical Linear Regression in PyMC3¶
Today’s blog post is co-written by my student Danne Elbers who is doing her masters thesis with me on computational psychiatry using Bayesian methods. This post also borrows heavily from a Notebook by Chris Fonnesbeck.
The power of Bayesian modelling really clicked for me when I was first introduced to hierarchical modelling.

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Linear compression in python: PCA vs unsupervised feature selection

We illustrate the application of two linear compression algorithms in python: Principal component analysis (PCA) and least-squares feature selection. Both can be used to compress a passed array, and they both work by stripping out redundant columns from the array.

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