Looking Forward: What Will 2020 Bring for Digital Advertising?

Over the last ten years, digital advertising has come a very long way. At the turn of 2010, we were only beginning to see the very early potential of video ads, we weren’t quite aware of the impact that social media would have on the industry and mobile phones were soon to introduce a new wave of digital advertising.

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Happy Retirement: An Interview with our Editor, Larry Friedman Ph.D.

Larry Friedman, Ph.D. has had a long and storied career in market research: Chief Research Officer of TNS before his retirement, then Editor of GreenBook Blog for the last few years. In that role he ushered in a new benchmark of quality and a consistent vision of the role GreenBook Blog can play in furthering our goal of being the home of thought leadership in the insights & analytics industry.

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The State of Video Marketing in 2020 [New Data]

A decade is a long time. I mean, just think back to the end of 2009.
Barack Obama was about to enter his first full year in the White House, Farmville was the flavor of the month with 83 million monthly users on Facebook, and Avatar had just hit movie theatres worldwide, becoming — at the time — the highest-grossing movie ever.

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Kiwi.com, One of the World’s Leading Travel-tech Companies, Is Becoming the First Virtual Global Supercarrier

“The Kiwi.com Virtual Global Supercarrier vision is a long run which we plan to fully achieve within three years,” says Oliver Dlouhý, CEO of Kiwi.com, at The Phocuswright Conference in Fort Lauderdale, USA.
The high-growth travel-tech company Kiwi.com has managed to catch the attention of many by being one of the most innovative companies of the last few years.

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Dreamforce Update: Optimizely for Salesforce Data and Attribution Application Arrives

For a very long time, CMOs had to rely on disparate Marketing Attribution and Optimization techniques to understand how various online activities impact your offline conversion metrics. But, things are changing very quickly with maturity of the CRMs and Customer Data Platforms (CDPs).

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Gen Z Sustainable Consumers Go Digital—and Use Activism to Shape a Smarter Market

The era of the activist consumer has long since arrived, and the signals of this growing movement are everywhere. Just recently, the world witnessed an estimated 4 million people participate in coordinated global climate crisis strikes after being inspired by 16-year-old environmental activist Greta Thunberg.

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Boulder StartupWeek 2014 · William Lyon

I had the opportunity to spend the last week in Boulder, CO for Boulder StartupWeek. StartupWeek is a week long event highlighting the startup and tech scene of a communty. It started in Boulder, but is now spreading. I wanted to share my experience and any takeways.
My notes were somewhat incomplete; apologies for all errors and omissions.

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The Blessings of Multiple Causes: Causal Inference when you Can’t Measure Confounders

Happy back-to-school time everyone!
After a long vacation (in blogging terms), I’m returning with a brief paper review which conveniently allows me to continue to explain a few ideas from causal reasoning. Since I wrote this intro to causality, I have read a lot more about it, especially how it relates to recommender systems.

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NPR Sunday Puzzle Solving, And Other Baby Name Questions

If you have a long drive and no bluetooth or aux cord to listen to podcasts, NPR is easily the best alternative. Truck drivers agree with this statement no matter their overall views. For me, this was the case when driving home to Milwaukee from Ann Arbor where I went to a college friend’s wedding.

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Presentation Tips for Data Professionals

Not so long ago, I saw one of my data scientist friends speak in front of his whole company. He worked for two months on a great data project and he got some very cool findings with significant business value. He had 15 minutes to present everything. Unfortunately, he is not an experienced public speaker and his presentation didn’t go well.

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RAIN Project: evolution of the game development dream

Eleven months ago on a long train ride home, I wrote the first lines of code for a small platforming game. Little did I know that this prototype was the start of something much more than a just game — it was a dream that would become shared within an amazing team, and it was the greatest step in a personal journey that had begun over eight years ago.

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Why software projects take longer than you think – a statistical model

Anyone who built software for a while knows that estimating how long something is going to take is hard.
It’s hard to come up with an unbiased estimate of how long something will take, when fundamentally the work in itself is about solving something.
One pet theory I’ve had for a really long time, is that some of this is really just a statistical artifact.

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Data Science, meet Social Good

by Quentin Dumont | 3 min read
In a way, the public enthusiasm over “big data” long revolved around an embarrassing paradox. Despite resounding promises that data analytics would eventually benefit us all, data scientists have (so far) mostly kept themselves busy with the click-through rate of Californian tech giants, or the ad targeting of North American department stores.

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