The 6 Stages of the Product Life Cycle

When I was 12 years old, I used to look through my older cousin’s CD collection, a little confused.
I didn’t understand the need to have CDs when I could go on my iTunes and listen to all my favorite songs. Then, when I was in middle school, I got my first hand-me-down iPod shuffle.
This is a great example of the product life cycle (PLC) in action.

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How to Build a Marketing Stack That Will Grow With You

Dear Marketing ops professionals, what will your marketing team will look like six months from now? Or a year from now? How many people will you add? What new tools, systems, and data will you need?
There are a lot of potential questions you can ponder about the future of your business but there is one certainty you’ll be dealing with; more.

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MarTech Interview with Ashwin Navin, CEO and Co-Founder at Samba TV

“If you look at how much media is spent against traditional planning tools, market-mix models and traditional forms of currency, we still have a very substantial amount of work to do to move the industry forward.”
Tell us about your role and journey into technology. What inspired you to start Samba TV?
I started Samba TV in 2008 with a few friends and colleagues.

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M&S Wins the Christmas Battle of the Inbox, but Supermarket Emails Still Lack Personalisation

UK Supermarkets Look for a Boost in Sales with Christmas Emails, Amid a Slow Start in Grocery Spending
Results of the 2019 supermarket direct marketing analysis are out and premium grocery brand M&S has won the Christmas battle of the inbox. The analysis, conducted annually by marketing specialists Mailjet, saw M&S take the win with 10.25 points out of the 15 points possible.

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Predictions Series: Top 10 Trends in Digital Advertising in 2020

As we approach the “visionary” year of 2020, we took a look at what the New Year has in store for the Digital Advertising industry. Here are key things to watch out for as you plan ahead and finalize your Marketing budgets.
1. Amazon Hits Its Stride
2019 was a phenomenal year for Amazon, supported by a record-breaking Prime Day and a highly successful back-to-school season.

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Top 5 Best Mobile App Development Agencies in Bahrain

We live in a world where speed is of the essence. Consumers would rather look for alternatives than wait for a website that takes 2 minutes to load, which is why mobile applications are the next best thing. With information and data right at your fingertips, it’s the go-to solution for companies looking to expand their customer base and increase their ROI.

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But They’re Easy To Acquire!

Look, I get it. You’ve got a budget you have to hit so acquiring a new customer between 11/15 and 12/15 at 50% off makes a lot of sense, right?Do you measure the downstream value of customers acquired between 11/15 and 12/15?Often, the results look like this:Acquired Rest of Year = $24.00 Profit.Acquired 11/15 to 12/15 = $12.00 Profit.

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Managing machine learning in the enterprise: Lessons from banking and health care

A look at how guidelines from regulated industries can help shape your ML strategy.By Ben Lorica, Harish Doddi, David Talby.As companies use machine learning (ML) and AI technologies across a broader suite of products and services, it’s clear that new tools, best practices, and new organizational structures will be needed.

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Structured SVM and Structured Perceptron for CRF learning in Python

[EDIT: If you are reading this now, have a look at pystruct.github.io. The project matured quit a bit in the meantime.]  Today I pushed some of my code to github that I use for experimenting with CRF learning. This goes along the lines of my recent posts on graphcut and I hope to post a full CRF learning framework for semantic image segmentation soon.

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New Years Resolutions to be a Better Data Product Manager

It is the the New Year, my favorite time for New Year’s resolutions. Time to look inward to see how we can change ourselves to change your world.If you’re responsible for a data product or analytical solution, you might consider a little self-reflection in pursuit of a better solution for your customers.

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Online Bayesian Deep Learning in Production at Tencent

Bayesian deep learning methods often look like a theoretical curiosity, rather than a practically useful tool, and I’m personally a bit skeptical about the practical usefulness of some of the work. However, there are some situations a decent method of handling and representing residual uncertainties about model parameters might prove crucial.

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Memory Latency, Hashing, Optimal Golomb Rulers and Feistel Networks

In many problems involving hashing we want to look up a range of elements from a vector, e.g. of the form (v[h(i,j)]) for arbitrary (i) and for a range of (j in {1, ldots, n}) where (h(i,j)) is a hash function. This happens e.g. for multiclass classification, collaborative filtering, and multitask learning.

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