Infographic: Inside Blue Lizard’s Growth Strategy

If you’re an emerging consumer packaged goods (CPG) manufacturer looking to grow your business but not sure where to start, you’re not alone. Today’s CPG industry is crowded, competitive and evolving fast—with large players dominating the market and new, nimble companies entering the market daily.

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MarTech Interview with Marcin Cichon, CEO at Pricefx

“As Machine Learning and AI continue to rapidly improve and evolve, we are looking to refine and implement these technologies across our products.”
Hi Marcin, Tell us about your role and journey into Technology. What inspired the idea of Pricefx?
I am the CEO and Co-founder of Pricefx and I started the company because I saw a huge opportunity in the Pricing software industry.

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7 Incredible Examples of A/B Tests by Real Businesses

Whether you’re looking to increase revenue, sign-ups, social shares, or engagement, A/B testing and optimization can help you get there.But for many marketers out there, the tough part about A/B testing is often finding the right test to drive the biggest impact — especially when you’re just getting started.

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Finnish Youth Magazine Ads Dramatize Social Media’s Influence on Children’s Self-Image

A campaign made by TBWAHelsinki features two powerful images of young people looking in the mirror and seeing things they think should be improved in their own appearance.
Problems with self-esteem and self-acceptance are beginning to be more common in younger people than ever before. Social media and its many beauty filters distort the self-image of children and young people.

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What is Local Advertising and How Does it Work? [+ Examples]

A couple of years ago, I ran to every grocery store and convenience store in my area, looking for one specific thing.
I wasn’t going to rest until I found it, and it took months upon months of searching high and low, almost every week, until finally, my eyes settled on the slender, enticing beauty in front of me, right there in my local grocery store.
A bottle of Coke with my name on it.

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LinkedIn says these jobs will be on the rise in 2020

For many people, looking for a new job is at the top of their list of New Year’s resolutions.
And according to jobs and career information site LinkedIn, if you want to get in on some of the up and coming industries, you might want to brush up on your engineering skills.
On Tuesday, LinkedIn released its list of emerging jobs for 2020.

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Using Predictive Analytics to Recruit Top Talent

 
Historical data can be an authoritative source of intel for a company looking to make smarter and faster decisions. When efficiencies are possible, it’s best to use the tools available to achieve them. Today’s recruiters need a more efficient workflow, which is driving the advancements being made in hiring tools, including the introduction of predictive analytics.

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Introducing Advanced Analysis in Google Analytics 360

In our conversations with marketers, we consistently hear that they are looking to gain deeper insights into the customer journey and then turn those insights into better customer experiences.  Today we’re excited to announce Advanced Analysis, a new tool in beta for Google Analytics 360 customers.

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I’m looking for data engineers

I’m interrupting the regular programming for a quick announcement: we’re looking for data engineers at Better. You would be the first one to join and would work a lot directly with me.
Some fun things you could work on (these are all projects I’m working on right now):
Building a forecasting model using MCMC to predict volume the next few months.

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What a little more computing power can do

Neural networks have given researchers a powerful tool for looking into the future and making predictions. But one drawback is their insatiable need for data and computing power (“compute”) to process all that information. At MIT, demand for compute is estimated to be five times greater than what the Institute can offer. To help ease the crunch, industry has stepped in. An $11.

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What story is your customer satisfaction data telling ABOUT YOUR BUSINESS

The Variance MountainTL;DR When looking at good companies the shape is a slope and in bad companies it looks like a mountain. An often-overlooked dimension of this is the shape or distribution of the variance across topical areas, and the scores your customers have given you. When you look at the data, through this lens, things become apparent.

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8 ways analytics can support strategic planning and decision making

If you’re looking for advice on developing an analytics strategy, there’s no shortage of resources, including this from SAS: Building your data and analytics strategy.  If, on the other hand, you’re looking for advice on how to apply analytics to strategic planning, your search has likely to come up wanting.

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Software Developer Position at MILA

At MILA (Montreal Institute for Learning Algorithms), we are looking for a software developer to help us improving our software libraries (mostly Theano) and other related tasks.
This is a one year contract, full time position.
The duration of the contact could be extended depending on available funding.
If you are interested, please send your CV to Frédéric Bastien at “frederic.

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