Bursting with new products, there’s never been a better time for breakthrough innovation

The consumer packaged goods (CPG) market is bursting with new products. Incredibly, an average of 30,000 new products launch each year. That’s enough to fill the average grocery store. With all of this new comes great opportunity, change, and, of course, competition.

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CB Insights Accelerates Global Expansion Through DeepTech Partnership in China

CB Insights, a market intelligence platform that helps corporations discover emerging technologies, is excited to announce a partnership with DeepTech, a Beijing-based media, events, and content company, that will help expand CB Insights’ presence in China.
“We’ve been gathering Chinese startup and venture capital data as well as publishing research on China for many years.

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McKay Brothers Adds Market Data Distribution in Mumbai at the Lowest Known Latency

UK and US-Sourced Futures Market Data Available at Mumbai’s BKC Data Center
McKay Brothers International (MBI) announced an expansion of its lowest known latency market data services to India. The Quincy Extreme Data (QED) service now distributes select London Metals Exchange data at Mumbai’s Banda Kurla Complex (BKC) in less than 51milliseconds one-way.

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Facebook launches new market research app after shutting down its controversial VPN service

Illustration by Alex Castro / The Verge
Facebook has a new market research app launching today called Viewpoints, just a few months after the company introduced an Android data collection app called Study designed to monitor what and for how long users are accessing other software on the Google-owned operating system.
Both apps have a controversial history.

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XCentium Launches Import Plugin to Accelerate Systems Integration for Sitecore Experience Commerce

XCentium delivers first to market Import Plugin for Sitecore Experience Commerce, helping clients accelerate new systems integration
XCentium, an award-winning digital consultancy, announced that they have created and launched an Import Plugin for Sitecore Experience Commerce, enabling clients to accelerate integration of new and third party systems into their ecommerce catalog.

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Battling Fraud Through Innovation: Your Data Quality Depends on it

We talk a lot in the market research industry about what needs to change and the challenges we face, but there are some notable innovations happening as well. In fact, we’re seeing positives like rising respondent engagement with suppliers focusing on experiences and using technology like automation to even turn down “bad” studies that are long and complicated.

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Yes, Market Research Agencies Produce Poor Quality Reports – But Why?

Editor’s Note: What makes a good market research report? Clearly, this is not a simple question and one that has been argued passionately since I entered this business nearly forty years ago. We recently featured an article by Sherman and Gains (see link below) that discussed the often-differing views of clients and suppliers on the value of reports provided.

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RepeaterStore Rebrands as Waveform

RepeaterStore, a market leader in signal booster sales, is now Waveform.
“We’ve been in the cell phone signal booster business for over 13 years,” explains Sina Khanifar, founder and CEO of Waveform. “In that time, we’ve grown to provide not just signal amplifier systems to our customers, but also innovative new technologies like small cells.

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Your 2 Step Recipe to Creating an ROI Partnership

Editor’s Intro: One thing I learned fairly early in my market research supplier career is that the best business relationships are “win-win”:  if we can make our clients look good, if we can help them demonstrate positive impact on their business through our research, it will lead to more business for us too.

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The Insights & Analytics Ecosystem of the Future

I submit that our Market Research industry has been experiencing what I’m calling an “Inverted Moore’s Law.”
I’m sure you are familiar with the concept of Moore’s Law… generated by Gordon Moore, co-founder of Intel in 1965, and largely proven today, that computing power would double every two years while costs halved.

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Disney, Caltech

As many of you know, I was kept quite busy on the faculty job market this past spring, when I spent three months traveling almost non-stop. My time as a postdoc at Carnegie Mellon University was a very stimulating and productive one, but it is now coming to a close. Many thanks to my supervisors, Carlos and Krishnan, as well as all my other colleagues and collaborators.

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Using Matched Pairs to Test for Cannibalization

When a company introduces a new product into the same market served by an existing one, it is possible that the new product will achieve success at the expense of the first. For example, when Netflix introduced movie downloading, it knew it would put a dent in DVD subscriptions. This is called cannibalization.

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Twitter Changes the Social Data Ecosystem

Today’s announcement that Twitter is buying Gnip raises big questions about the market for social media data. While it’s too early to know how things will fall out, the deal changes the shape of the playing field for everyone involved—publishers, data resellers, software developers, and corporate customers.

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Winning in Today’s CPG Market: The A-Z Checklist for Manufacturers

Want to be a winner in today’s consumer packaged goods (CPG) market? Then you need to act fast. In stores across the U.S., brands and retailers are already hyper-focused on growth. The industry grew $18 billion last year alone. 
Being well-informed about internal and external factors that can impact your business is a start.

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