Newswire’s Earned Media Advantage Guided Tour Helps Sports Nutrition Retail Company Expand Brand Awareness

Sports Nutrition Retail Company Extends Its Reach by Cutting Time to Market and Increasing Brand Awareness While on the Earned Media Advantage Guided Tour
In an effort to expand its brand awareness and showcase the company as a leader in the industry, a sports nutrition retail company that has signed with Newswire’s Earned Media Advantage Guided Tour has achieved one of its goals.

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Global Data Lake Market Size to Grow from USD 7.9 Billion in 2019 to USD 20.1 Billion in 2025 with a CAGR of 20.6% – ResearchAndMarkets.com

DUBLIN–(BUSINESS WIRE)–The “Data Lake Market by Component, Deployment Mode, Organization Size, Business Function (Marketing, Operations, and Human Resources), Industry Vertical (BFSI, Healthcare and Life Sciences, Manufacturing), and Region – Global Forecast to 2024” report has been added to ResearchAndMarkets.com’s offering.

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4 Big Data Strategies to Boost Engagement of Your Blog

Big data is becoming more important in many businesses. The global market for big data was $189 billion last year and is expected to explode by 2022.
However, many smaller businesses aren’t relying on it as much as they should. Blogs are a prime example. You can use big data to get a lot more value from your blog and boost engagement.

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Market Leaders Deep Dive: Full-Service Agencies

Editor’s Note: This subsection is featured in the GreenBook Market Leaders Report. The GreenBook Market Leaders Report is your #1 guide to brand success in the insights industry, featuring the U.S. Top 50, and in-depth analysis from leading CEOs. In its inaugural edition, you’ll learn who is in the lead, who is rising towards the top, and where your company fits into it all.

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True Fit Partners With Google Cloud to Host and Leverage the World’s Largest Data Set for Fashion

New Partnership Enhances Shopping Experience and Evolves the Fashion Retail Market
True Fit®, the data-driven personalization platform for footwear and apparel, announced a strategic partnership with Google Cloud that makes it easy for retailers to leverage the Fashion Genome , the largest connected data set for fashion.

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Market Leaders Deep Dive: Data & Analytics

Editor’s Note: This subsection is featured in the GreenBook Market Leaders Report. The GreenBook Market Leaders Report is your #1 guide to brand success in the insights industry, featuring the U.S. Top 50, and in-depth analysis from leading CEOs. In its inaugural edition, you’ll learn who is in the lead, who is rising towards the top, and where your company fits into it all.

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Happy Retirement: An Interview with our Editor, Larry Friedman Ph.D.

Larry Friedman, Ph.D. has had a long and storied career in market research: Chief Research Officer of TNS before his retirement, then Editor of GreenBook Blog for the last few years. In that role he ushered in a new benchmark of quality and a consistent vision of the role GreenBook Blog can play in furthering our goal of being the home of thought leadership in the insights & analytics industry.

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Market Leaders Deep Dive: Interview With Dynata’s Gary Laben

Editor’s Note: This subsection is featured in the GreenBook Market Leaders Report. The GreenBook Market Leaders Report is your #1 guide to brand success in the insights industry, featuring the U.S. Top 50, and in-depth analysis from leading CEOs. In its inaugural edition, you’ll learn who is in the lead, who is rising towards the top, and where your company fits into it all.

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IDTechEx Research: The AR, VR and MR Market is Estimated to Be Over $30 Billion by 2030

New IDTechEx report on AR, VR and MR products by Technology Analyst Dr. Charlotte Coles discusses the technology, market, and players of the past, present and future
XR, or extended reality, products are at the forefront of technological change. Virtual reality (VR), Augmented Reality (AR), and Mixed Reality (MR).

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The 100 Most Influential People In Influencer Marketing

The total market size of Influencer Marketing has been estimated to reach $15 to $20 billion globally, within the next 5 years. I think these 100 individuals are the reason the industry will get there. They are people you should listen to, connect with or just merely idolize. Use this list to engage, explore and learn.
The Outlook for Influencer Marketing Looks Bright in 2020.

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Merging AI With Online Marketing For Explosive Growth

The market size for artificial intelligence technology is expected to reach $190.6 billion by 2025. This statistic is hardly surprising. Artificial intelligence is transforming the corporate world in almost every way.
One of the biggest ways that AI is changing the future of business is by improving the effectiveness of online marketing.

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Tops of 2019: Radio

Amid the flurry of media headlines about the growing depth of the video streaming market, it’s easy for our other media options to get lost in the fanfare. Yet as the streaming wars heat up, it’s important to be mindful of just how much time consumers are spending with different media options.
 According to Nielsen audience measurement data, adults 18 and older in the U.S.

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Draper Media Partners with Comscore in Salisbury, MD

Draper Media’s CBS, NBC & FOX affiliates will utilize Comscore’s local market TV measurement as transactional currency
Comscore, a trusted partner for planning, transacting and evaluating media across platforms, announced an agreement to provide Draper Media with measurement services for its CBS, NBC & FOX television stations in Salisbury, MD.

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Establishing Norms for Incremental Lift and Conversions for TV Advertising Across 17 Industries and Providing First-Ever Performance Baselines for Networks and Brands to Transact on TV

iSpot.tv, the market leader for real-time TV ad measurement and attribution, announced the first-ever business-outcome benchmarking system for TV advertising. The baselines provide TV networks, brands and agencies with reliable, predictable norms for the key performance measures of incremental lift and conversion across 17 industries.

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Market Leaders Deep Dive: Strategic Consultancies

Editor’s Note: This subsection is featured in the GreenBook Market Leaders Report. The GreenBook Market Leaders Report is your #1 guide to brand success in the insights industry, featuring the U.S. Top 50, and in-depth analysis from leading CEOs. In its inaugural edition, you’ll learn who is in the lead, who is rising towards the top, and where your company fits into it all.

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