Demandbase Optimizes Marketing Spend With Automated Advertising

Dynamic Audiences Enables Marketers to Automate Advertising and Marketing Campaigns, Saving Time and Money
Demandbase, the leader in Account-Based Marketing (ABM), announced the availability of Dynamic Audiences feature to its flagship ABM Platform, enabling B2B marketers to automate their advertising and marketing campaigns.

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Smartly.io Research Finds Half of 2020 Marketing Budgets Will be Allocated to Social Media Ads

Marketers Expect to Invest Heavily in Social Automation Technology to Streamline Inefficiencies
Smartly.io, the leading social media advertising automation platform for creative and performance marketers, announced new research outlining how retail marketers plan to spend their advertising budgets in 2020. Commissioned by Smartly.

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Liveclicker Introduces Geo-Prediction for Email

Liveclicker, a global provider of real-time email personalization solutions for B2C marketers today announced that their platform offers geo-prediction for email. Brands will now have the predictive power of machine learning to increase the number of emails that can include personalized content.

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The Missed Opportunities in Today’s B2B Marketing Funnel

A lot of brands say that they put the customer at the center of their organizations, but most marketers know that they’re not living up to that promise. According to a 2019 survey by B2B International, delivering excellent customer experiences and connecting with customers emotionally represent two of the top challenges among today’s B2B marketers.

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Why SEO Shouldn’t Be an Afterthought

When did search engine optimization become not just unfashionable, but an afterthought? Marketers have increasingly sidelined organic SEO as they push for paid-for “performance” – but they do so at their peril.
They have forgotten about the power of organic search, preferring to invest instead in paid activity that is more easily measured and brings short term results.

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Social Media Demographics for Marketers in 2020

We get it, fellow marketers —sometimes, you just need the numbers. 
The new year means a lot of things: new life changes, new opportunities, chances to change lives, and, for marketers, new campaigns to plan. 
The juggernaut known as social media only gets bigger with every new year, and because of that, demographics shift with it.

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8 Examples of Influencer Marketing on TikTok

Since TikTok launched in 2017, marketers have been trying to wrap their minds around the odd-ball video platform. Now, many are realizing that the key to brand awareness might involve sponsoring influencer content on the app.
Why does this strategy make sense? There are a few great reasons why influencer marketing can be beneficial on a new or niche app like TikTok.

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6 AI Tools to Scale Up Your Content Marketing Efforts

Amidst a competitive Content Marketing landscape, most marketers find it hard to get real results. The biggest challenge is to manage both quality and scale. In 2018, 47% of B2C, and 54% of B2B content marketers reported that the metrics they’re tracking are often not well-aligned with their overall goals.

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Cheetah Digital Announces Signals World Tour

Conference designed for marketers by marketers brings content on data privacy, customer engagement and loyalty to Hamburg, Madrid, London and Paris
Cheetah Digital, a cross-channel customer engagement solution provider for the modern marketer, announces the Signals World Tour, with stops in Hamburg, Madrid, London and Paris.

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Podcasting: The Heartbeat of Your Marketing Strategy

Marketers have no shortage of responsibilities generating demand, nurturing leads, developing brand messaging, creating content, maintaining customer relationships, executing a go-to-market strategy, measuring impact and…should I go on?
It’s safe to say there are a lot of pieces to the Marketing puzzle, and it’s simply impossible to do it all.

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3 Types of Marketing Attribution Software to Try in 2020

Despite (and because of) the many technologies marketers use, determining what drives a sale remains one of the messiest areas of marketing.
Figuring out which channel or touchpoint convinces a customer to make a purchase is as much of an art as it is a science.
To get to the bottom of it, marketers use attribution modeling. But attribution modeling comes in many forms.

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Tops of 2019: Social TV

In today’s age of screen-based multitasking, the convergence of TV and social media is creating new experiences for audiences. Marketers, brands, media owners and, increasingly, savvy talent themselves, looking to capitalize on an oft-engaged and connected viewer have an impetus to understand the power of influence as a way to sway consumers.

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