IMS Hires Nick Fearnley as Senior Vice President, Merchandising Technology

Integrated Merchandising Solutions (IMS), a leading retail marketing and merchandising agency, announced the addition of Nick Fearnley to its Chicago office. Mr. Fearnley has over 25 years of digital technology experience , most recently as founder and CEO of UK-based SignStix, Ltd., and joins the IMS retail merchandising team as Senior Vice President, Merchandising Technology.

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How HubSpot Uses Influencer Marketing to Build Authentic Relationships and Reach New Audiences

What do you picture when you think about influencer marketing? At first thought, I picture a lifestyle blogger holding a popular tea, makeup, or activewear brand in an Instagram post. (Perhaps I need to mix up my Instagram following … 🤔)
However influencer marketing looks to you, it has taken the marketing industry by storm.

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Engagio Adds to Caliber of Executive Team; Welcomes Megan Heuer as VP of Marketing

Former Leader of Research and Advisory Services at SiriusDecisions Brings Deep Account-Based Marketing (ABM) Expertise to New Role
Engagio, the leader in B2B marketing engagement software, announces Megan Heuer has joined the team as VP of marketing. In her new role, she will lead Engagio’s marketing team and support the company’s rapid and continued growth.

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Allocadia Expands Strength in Award-Winning Product Innovation with New CPO

Customers are driving impressive business growth with marketing performance management platform 
Allocadia, the leader in marketing performance management (MPM), announced that Rahul Nirula is joining the company as CPO to lead the next generation of product success and award-winning innovation.

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Terminus Taps Technology Veteran Tim Kopp as CEO to Lead the Account-Based Revolution

Terminus, the #1 customer rated account-based marketing platform, announced today it has named SaaS veteran Tim Kopp as its chief executive officer and chairman. Kopp is a recognized marketing and technology leader with more than 20 years of experience at global B2B and B2C brands such as ExactTarget and Coca Cola, and as an active early-stage investor at Hyde Park Venture Partners.

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Miaozhen Systems Maps China’s Complex Digital Marketing Ecosystem

Miaozhen Systems, a Chinese major third-party marketing data technology provider updates its Chinese digital marketing maps with the aim of helping advertisers make the most of their digital ad spend.
In 2019, global digital ad spend is predicted to rise by 17.6% to US$333.25 billion. In China, that percentage is even higher–22%, translating into US$79.82 billion.

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ClearSlide Delivers Data-Centered Email Outreach and Improved Content Feedback

Winter 2020 Update Facilitates Smarter Email Outreach and Enables Marketing and Sales Teams to Collaborate on Content Strategy
 ClearSlide introduces its Winter 2020 update offering users powerful tools for data-driven email outreach and support for real-time collaboration and feedback to build more effective content strategies.

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SRAX Partners with Top Insights Exchange Platform Cint to Launch BIGtoken Research

SRAX, Inc., a digital marketing and consumer data management technology company, has partnered with Cint to leverage the BIGtoken platform to gather insights for brands. Cint has the world’s largest online sample exchange, and its platform automates sample fieldwork and operations for insights companies so they can gather research data faster, more cost-effectively and at scale.

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IAB President Patrick Dolan Announces Departure After 13 Years at Digital Industry Trade Association

Organization Launches Search for Successor to Lead Strategy, Strategic Marketing, and Revenue
The Interactive Advertising Bureau (IAB) announced that the organization’s President, Patrick Dolan, will depart in June 2020 to pursue an entrepreneurial opportunity, after 13 years guiding the digital marketing and media industry trade association toward unprecedented growth and influence.

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PushSend.com Launches Event Ticketing to Boost its All-In-One Marketing Platform

PushSend.com announces the addition of event ticketing to its all-in-one SaaS marketing platform. With this new piece of the platform, PushSend.com is poised to be a big player in the event ticketing space.
Since launching in May of 2019, PushSend.com has provided an all-in-one marketing solution for businesses. With the addition of event ticketing to its platform, PushSend.

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The Door Expands National Footprint with Launch of Miami Office

The Door, the lifestyle, culinary and hospitality public relations and marketing agency that was acquired last year by Dolphin Entertainment, Inc., announces the expansion of its national footprint with the formation of a new South Florida-based location in Miami, Florida, which is also home to Dolphin Entertainment’s headquarters.

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4 Ways Marketing and Creative Teams Can Streamline the Review and Approval Process

Marketing is living in a new age of content. We have more channels and formats to fill than ever before. And yet even as our MarTech machines demand more content, some Marketing organizations haven’t updated the process by which the fuel is created.
Previously, I wrote about why and how we should address this by improving the creative briefing process for MarTech Series.

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