Integrated Merchandising Solutions (IMS), a leading retail marketing and merchandising agency, announced the addition of Nick Fearnley to its Chicago office. Mr. Fearnley has over 25 years of digital technology experience , most recently as founder and CEO of UK-based SignStix, Ltd., and joins the IMS retail merchandising team as Senior Vice President, Merchandising Technology.Read Full Story
What do you picture when you think about influencer marketing? At first thought, I picture a lifestyle blogger holding a popular tea, makeup, or activewear brand in an Instagram post. (Perhaps I need to mix up my Instagram following … 🤔)
However influencer marketing looks to you, it has taken the marketing industry by storm.
Metadata Platform Transforms Marketing Operations by Automatically Optimizing Campaigns at a Scale Humanly Impossible and Delivering Predictable Pipeline
Metadata.io, the AI-powered marketing operations platform, announced that the United States Patent and Trademark Office (USPTO) has approved patent application No.
Former Leader of Research and Advisory Services at SiriusDecisions Brings Deep Account-Based Marketing (ABM) Expertise to New Role
Engagio, the leader in B2B marketing engagement software, announces Megan Heuer has joined the team as VP of marketing. In her new role, she will lead Engagio’s marketing team and support the company’s rapid and continued growth.
Gary Savoy Appointed Vice President of Business Development, Marketing Solutions
Customers are driving impressive business growth with marketing performance management platform
Allocadia, the leader in marketing performance management (MPM), announced that Rahul Nirula is joining the company as CPO to lead the next generation of product success and award-winning innovation.
Experienced marketing technology executive brings proven success in serving leading brands
Ordergroove, the leader in relationship commerce, announced that Ralph Robertson has joined its leadership team as Chief Revenue Officer (CRO).
Terminus, the #1 customer rated account-based marketing platform, announced today it has named SaaS veteran Tim Kopp as its chief executive officer and chairman. Kopp is a recognized marketing and technology leader with more than 20 years of experience at global B2B and B2C brands such as ExactTarget and Coca Cola, and as an active early-stage investor at Hyde Park Venture Partners.Read Full Story
Miaozhen Systems, a Chinese major third-party marketing data technology provider updates its Chinese digital marketing maps with the aim of helping advertisers make the most of their digital ad spend.
In 2019, global digital ad spend is predicted to rise by 17.6% to US$333.25 billion. In China, that percentage is even higher–22%, translating into US$79.82 billion.
Winter 2020 Update Facilitates Smarter Email Outreach and Enables Marketing and Sales Teams to Collaborate on Content Strategy
ClearSlide introduces its Winter 2020 update offering users powerful tools for data-driven email outreach and support for real-time collaboration and feedback to build more effective content strategies.
Meredith Corporation, the leading media and marketing company with national brands serving 185 million unduplicated Americans — including 115 million unduplicated American women and nearly 90 percent of U.S.Read Full Story
“Marketing campaigns can target audiences more effectively and address differences between segments with the right tools and knowledge.Read Full Story
The Influencer Marketing space has grown exponentially in recent years.Read Full Story
SRAX, Inc., a digital marketing and consumer data management technology company, has partnered with Cint to leverage the BIGtoken platform to gather insights for brands. Cint has the world’s largest online sample exchange, and its platform automates sample fieldwork and operations for insights companies so they can gather research data faster, more cost-effectively and at scale.Read Full Story
Organization Launches Search for Successor to Lead Strategy, Strategic Marketing, and Revenue
The Interactive Advertising Bureau (IAB) announced that the organization’s President, Patrick Dolan, will depart in June 2020 to pursue an entrepreneurial opportunity, after 13 years guiding the digital marketing and media industry trade association toward unprecedented growth and influence.
Tenovos, the pioneer in content intelligence for the Global Marketing Supply ChainTM(GMSC), today announced the appointment of D. Scott Bowen as Chief Executive Officer.Read Full Story
PushSend.com announces the addition of event ticketing to its all-in-one SaaS marketing platform. With this new piece of the platform, PushSend.com is poised to be a big player in the event ticketing space.
Since launching in May of 2019, PushSend.com has provided an all-in-one marketing solution for businesses. With the addition of event ticketing to its platform, PushSend.
New R&D centre in Poland’s Tricity to concentrate on advanced AI solutions for the marketing industry
Acoustic, the largest independent marketing cloud with a total focus on the marketer, announced the launch of a new R&D Facility in Gdańsk, Poland.
The Door, the lifestyle, culinary and hospitality public relations and marketing agency that was acquired last year by Dolphin Entertainment, Inc., announces the expansion of its national footprint with the formation of a new South Florida-based location in Miami, Florida, which is also home to Dolphin Entertainment’s headquarters.Read Full Story
Marketing is living in a new age of content. We have more channels and formats to fill than ever before. And yet even as our MarTech machines demand more content, some Marketing organizations haven’t updated the process by which the fuel is created.
Previously, I wrote about why and how we should address this by improving the creative briefing process for MarTech Series.