Dentsu Aegis Network Builds Out Merkle’s B2B Services with Acquisition of Digital Pi

Acquisition Expands Merkle’s Capabilities in Marketing Automation and Demand Generation
Dentsu Aegis Network announces the acquisition of Digital Pi, a leading digital marketing agency focused on marketing automation consulting services in the business-to-business (B2B) sector.

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January 2020 Marketing News Recap

Published January 27, 2020
 
 
Welcome to the first monthly marketing recap of the new decade! 2019 was chock-full of new social media features, revolutionary technological developments, and privacy concerns.
Our January 2020 marketing news recap takes a fresh look into Amazon’s end-of-year profits and Spotify’s podcast success.

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IDLife Launches VERB’s Interactive Video CRM Platform in the U.S.

VERB Technology Company, Inc., a leader in business-focused interactive video CRM, marketing, and sales enablement applications, announced today that IDLife, a health and wellness company focused on customized nutrition products, has launched their new white-labeled VERB mobile sales application in the U.S. market.

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AI And BI Are Vibrantly Sparking New Trends In Affiliate Marketing

The market for affiliate marketing is expected to reach $8.2 billion by 2022. AI is making it easier than ever to succeed in this growing field.
The application of Artificial intelligence and Business Intelligence in affiliate marketing has been actively discussed for quite a time. No wonder, more or less but the majority of marketers have already applied them both at their campaigns.

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MGS20 Promises More Opportunities to Learn, Connect, and Grow

In addition to tracks spanning Mobile Growth & Marketing, Product & Development, Mobile Games, and Bleeding Edge Tech, MGS20 will include the MGS mBolden Women of the Year Awards, executive coaching and more
MGS20 is Mobile Growth Summit’s flagship event and this year’s event promises to be the most exciting yet.

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The Next Level of Permission Marketing: Zero Party Data

Ten years ago, Seth Godin’s book “Permission Marketing” changed the way we think about developing relationships with our customers. Today, the noisy atmosphere and constant concerns of data privacy call again for a new paradigm, a new way where marketers and consumers work together to craft better Marketing and Communication experiences.

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MarTech Opportunities in the 2020 Decade

A portmanteau combining the words Marketing and Technology, MarTech describes one of the greatest paradigm shifts in the history of marketing: the arrival of data-driven technology platforms. Over the past two decades, tech went from playing a peripheral role in Marketing to becoming an integral part of all Marketing processes. In essence, Marketing today is MarTech.

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What’s Expected of Marketing in 2020

The conversations around what the Marketing industry can expect in the coming year is well underway. Technology is expanding and developing at a rapid pace, and Marketing is no exception. In the past year, we have seen a rise of Content Marketing in correlation with the demands from consumers and a significant increase in the use of Chatbots.

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Daily MarTech Roundup: Latest News, Insights, Funding and Updates

Today’s Daily MarTech Round-up covers latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from I.AM+, PathFactory, Symphony MediaAI, Downtown Music Holdings, LumenVox, Accenture, GRM Information Management and Bright Pattern.
I.AM+ Aims to Accelerate Ethical AI Adoption with Red Hat OpenShift on IBM Public Cloud
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AcuityAds Partners with Tapad to Enhance Cross-Device Marketing Capabilities with a Focus on CTV

Tapad’s integration with AcuityAds’ current offering will complement cross-channel marketing capabilities for brands and agencies in the U.S. and Canada
Tapad, a global leader in digital identity resolution, has partnered with AcuityAds, a technology leader that provides targeted digital media solutions for advertisers to connect intelligently with audiences.

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Shift7 Digital Reveals New Insights to Help Manufacturers Dominate in the Digital Decade

Leading Digital Marketing Agency Announces Significant Growth for Approach that Modernizes Manufacturing
Shift7 Digital, the modern digital agency for manufacturers, announced that it has tripled its profitability in the last 24 months including adding nearly 40 manufacturing clients to its roster and growing its team by 36 percent in just the last year.

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10 Email List Management Software Tools to Grow Your Brand

When I first began my marketing career, I was envious of emails.
While this sounds like an interesting quirk, I’m pretty sure most marketers can agree: some emails are hard not to envy.
From sparkling campaigns to flawless design, sometimes I open a newsletter and I’m surprised at how brands segment me into a list that’s so accurate.

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Instreamatic Partners with Triton Digital to Accelerate Voice-Driven Audio Advertising

Instreamatic, the voice dialogue marketing platform that allows media companies and advertisers to measure, manage, and monetize audio content by utilizing interactive voice AI technology, announced a partnership with Triton Digital®, the global technology and services leader to the digital audio and podcast industry.

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SRAX and Experian Team Up to Offer Financial Services to BIGtoken Users

Collaboration Creates Additional Revenue Stream for BIGtoken
SRAX, Inc., a digital marketing and consumer data management technology company, and Experian®, the world’s leading global information services company, announce their collaboration to provide people the opportunity to redeem their points in the BIGtoken platform for access to Experian IdentityWorks .

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