MarTech Opportunities in the 2020 Decade

A portmanteau combining the words Marketing and Technology, MarTech describes one of the greatest paradigm shifts in the history of marketing: the arrival of data-driven technology platforms. Over the past two decades, tech went from playing a peripheral role in Marketing to becoming an integral part of all Marketing processes. In essence, Marketing today is MarTech.

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5 Predictions for the Top MarTech Trends of 2020

The MarTech industry is massive, to say the least. As a matter of fact, it’s been forecasted to grow to $8.3 billion in annual revenues by 2021. And as with all industries, MarTech Trends come and go, which means that staying up-to-date with industry changes will keep you a step ahead of competitors and hopefully even doing your job better.

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Daily MarTech Roundup: Latest News, Insights, Funding and Updates

Today’s Daily MarTech Round-up covers latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from I.AM+, PathFactory, Symphony MediaAI, Downtown Music Holdings, LumenVox, Accenture, GRM Information Management and Bright Pattern.
I.AM+ Aims to Accelerate Ethical AI Adoption with Red Hat OpenShift on IBM Public Cloud
I.

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Seven Areas Where MarTech CMOs Are Most Likely to Spend

Last month, MarTech Series published its take on Gartner’s report for Seven areas that the CMO will most likely spend in 2019. The seven areas are:
1. Digital Marketing
2. MarTech
3. Advertising
4. Workshorses
5. Innovation
6. Customer Experience
7. Personalization
Gartner predicts that 29% of the annual CMO budget will be disbursed towards MarTech.

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How MarTech Leaders Unlock CRM Success in 2020 and Beyond

FACT: Internal organizational psychology related to tech implementations differ dramatically! MarTech leaders responsible for their organization’s sales and marketing tech stack can expect smooth sailing if the new system is linked to Marketing Automation. You will meet with little internal resistance when introducing an advanced web meeting system or social media platform.

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Daily MarTech Roundup: The 5 Coolest Things in Marketing and Sales Today

Today’s Daily MarTech Round-up covers latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from FOX News Media, eComchain, The Cardknox, OmniBazaar, Inc
FOX News Media Forms Strategic Advertising Partnership With HEVĒ for Branded Content
FOX News Media has formed a strategic advertising partnership with Emmy ® award-winning branded content agency, HEVĒ

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How Direct-To-Consumer Brands Can Build a Superior Customer Experience

When creating a seamless direct-to-consumer brand, building a MarTech stack that continually adds value to our customers’ experience while remaining non-intrusive is the ultimate challenge. At SipTequila, we are focused on high-end, handcrafted bottles of tequila that are harder to find at your local liquor store, delivered right to the customer’s door.

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