605, a next-generation TV Adtech company for measurement and analytics, announced that Audience App, built for Charter Communications, has achieved service organization control 3 (“SOC 3”) compliance. Featuring an easy-to-use mobile interface, Audience App uses anonymized and aggregated subscriber viewing data, combined with third-party consumer data, to target specific consumer attributes.Read Full Story
Audience Intelligence and Measurement Company Grows Footprint in the Region With Multiple New Hires
Audience intelligence and measurement company Quantcast announced the appointment of Sonal Patel to the newly created role of Managing Director of South East Asia (SEA).
Data from 17 National Brands Uncovers Effectiveness of Creative Formats and Key Trends in Measurement, Creative, Customer Experiences to help Guide Brands, Agencies and Publishers
As consumers increasingly demand more focused and relevant advertising, a new study reveals that connected TV (CTV) significantly extends reach, provides more interactivity and increases earned time over standard ad expe
With Consensus on Technical and Measurement Specifications, Software Updates Are Heading for VIZIO’s Smart TV Footprint, Major Ad Engine Integrations Have Started
Project OAR, the consortium working to recommend standard protocols for TV programmers and platforms to easily manage, sell and deliver more relevant advertising experiences within linear and on-demand formats on smart TVs, announ
Real-Time, Customizable Reporting Platform Advancing Measurement Solutions Recognized as Finalist for In2 SABRE Awards Firm Also Recognized for Top Influencer Program
MWWPR, one of the top independent and integrated public relations agencies, has been recognized for its proprietary analytics platform, MPACT by The Holmes Report’s Innovation (In2) SABRE awards as a best marketing technology.
Draper Media’s CBS, NBC & FOX affiliates will utilize Comscore’s local market TV measurement as transactional currency
Comscore, a trusted partner for planning, transacting and evaluating media across platforms, announced an agreement to provide Draper Media with measurement services for its CBS, NBC & FOX television stations in Salisbury, MD.
iSpot.tv, the market leader for real-time TV ad measurement and attribution, announced the first-ever business-outcome benchmarking system for TV advertising. The baselines provide TV networks, brands and agencies with reliable, predictable norms for the key performance measures of incremental lift and conversion across 17 industries.Read Full Story
Smart TV Data Partnership Enables Cross-Platform Linear and OTT Targeting and Measurement for Brands and Agencies
MiQ, the leader in Marketing Intelligence and connected programmatic solutions, extended its partnership with Inscape, the largest single source provider of smart TV viewing data in the U.S. and a subsidiary of VIZIO.
Mathematics is the study of measurement, properties and relationships of quantities and sets, using numbers and symbols. In other words, we can say that Mathematics is the study of numbers & their calculations. It is used by all the individuals in their everyday life.Read Full Story
We believe that measurement you can trust is critical for brands trying to understand the impact of their marketing. But as the customer journey has become more complex, measurement has become increasingly challenging. And while Google strives to build great solutions, some marketers prefer to rely on third-party measurement solutions.Read Full Story