Social Media Impressions vs. Reach: What’s More Important?

Let’s talk about social media metrics.
When counting engagement, there are two terms you should know: reach and impressions.
Reach is used to define who sees content. It’s the total number of people who see a tweet you make, an Instagram story you post, or a Facebook event page.
Let’s say you have an ad that was displayed 500 times on social media pages.

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Marketers Who Cheat

I see it in so many projects … the marketing team is “cheating” in an effort to maximize their metrics so that the marketers look good.What do I mean by cheating? Let me show you something.The average price point per item purchased, past twelve months.Orders Attributed to Old-School Catalogs = $48.88.Email Orders = $39.65.All Other Online Orders = $45.12.

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Why conversion matters – a toy model

There are often close relationships between top level business metrics. For instance, it’s well known that retention has a super strong impact on the valuation of a subscription business. Or that the % of occupied seats is super important for an airline. A fun little toy model that I can up with generates a curious relationship between conversion rates and revenue.

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Spark vs. Cassandra (Cyanite) for Metric Timeseries

An unsuccessful attempt to scale performance metrics processing by switching from Graphite/R to Spark/Cassandra/Cyanite
My typical workflow is to run load tests until the system fails (or discover production failure), extract data from Graphite (Whisper files produced by Carbon), import it into R, and then run a battery of statistical tests and visual explorations to find a root cause of the probl

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