Michael Diestelberg Promoted to Vice President Product & Marketing at Mapp to Lead Global Marketing

Mapp, the insight-based customer engagement platform, has announced the promotion of Michael Diestelberg to Vice President Product & Marketing.
Michael Diestelberg was promoted to Vice President of Webtrekk in 2018. Following the successful acquisition of Webtrekk by Mapp, he is now in charge of product development and the management of all marketing activities at an international level.

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Highview, a World-First Blockchain B2B Solution, Expands Leadership Team

Highview is pleased to announce that Michael McKeough, SAP veteran and Founder of Echelon Solutions Group, is joining our leadership team. McKeough brings vast experience in scaling SAP Cloud Services businesses and delivering customer success. His deep SAP expertise, passion, and customer-centric approach positions him to increase growth with SAP customers and beyond.

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Benefit People: Thinking Through Culture and Values

After watching Michael Skok’s excellent talk on Culture, Vision and
Mission, I was tempted
to have a bash at defining the values that I care about. Here’s my
attempt.
Benefit People
Benefit as many people as much as possible. The best kind of benefit
is that which helps people benefit people.
Make it Easy
Make everything easy. Everything is a conversation. Make conversations
easy.

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Misadventures in experiments for growth

by MICHAEL FORTELarge-scale live experimentation is a big part of online product development. In fact, this blog has published posts on this very topic. With the right experiment methodology, a product can make continuous improvements, as Google and others have done. But what works for established products may not work for a product that is still trying to find its audience.

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