7 Types Of Virtual Reality That Are Changing The Future

Virtual reality (VR) is one of the most promising of today’s prominent technologies. While many conversations about the concept tend to revolve around the entertainment industry, companies are developing and implementing various types of VR across a range of industries.
In the future, it may prove challenging to find a sector that doesn’t use virtual reality in some capacity.

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Prediction Series: Interview with Ryan Lester, Senior Director, Customer Engagement Technologies at LogMeIn

What is the most fascinating development you expect to happen in 2020? How is LogMeIn poised to deal with the future?
For me, 2020 will be “The Year of the (Employee) Golden Rule”.
2020 is the year companies need to start applying the golden rule of business to both the customer and employee experience.

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Top DevOps Trends that Will Matter in 2020 For Your Business

Have you ever heard of the most effective DevOps e.g. Development Operations practices? If you haven’t, then you should start to care about implementing DevOps infrastructure into your business as it helps to deliver applications or any software faster and effectively while spending fewer team efforts.

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Game Of Thrones Named The Most In-Demand TV Show In The World For 2019 At Parrot Analytics’ 2nd Annual Global TV Demand Awards

Game of Thrones Also Wins Most In-Demand Drama Series in the World; Stranger Things Wins at Most In-Demand Digital Original; The Mandalorian Wins Most In-Demand Series Debut
Game of Thrones was the big winner at the 2nd Annual Global TV Demand Awards presented by Parrot Analytics during the 2020 NATPE Miami Marketplace + Conference.

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Revinate Launches Hotel Industry’s First Guest Data Platform For Hotels and Property Groups of All Sizes

New Cloud-Based Integrated System Uses Advanced Machine Learning Technology to Deliver the Most Robust Set of Guest Data and Intelligence to Power Direct Revenue and Personalization 
Revinate, the global leader in guest data management and intelligence, launched the hotel industry’s first Guest Data Platform, purpose-built to aggregate, clean and deliver the richest guest profiles for hotels an

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Mumsnet Increases Personalisation for 10 Million Monthly Users With Kameleoon

Mumsnet, the UK’s most popular website for parents, is improving the experience for its community with innovative personalisation technology from Kameleoon. This technology enables Mumsnet to automate and deliver relevant content and offers to users at key points in their customer journey, based on user behaviour and segmentation.

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Doritos Takes Its Branding to ‘Another Level’: How Frito-Lay North America Used 1Q to Validate Their New Campaign with Real-Time Results

Editor’s Note: Insights That Work is a showcase of how the GRIT Top 50 Most Innovative Suppliers create solutions to some of the biggest challenges in insights today. This year’s edition provides case studies on brands like Nestle, Shell, Frito-Lay, and more.

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The Missed Opportunities in Today’s B2B Marketing Funnel

A lot of brands say that they put the customer at the center of their organizations, but most marketers know that they’re not living up to that promise. According to a 2019 survey by B2B International, delivering excellent customer experiences and connecting with customers emotionally represent two of the top challenges among today’s B2B marketers.

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Trustpilot Reveals How Every Company Invites and Receives Reviews in World-First Innovation

New ‘Transparent Inviting’ feature – the latest step in Trustpilot’s drive to be the world’s most transparent review platform – provides detailed information about how every company invites, receives and how much they respond to reviews across over 344,000 company domains globally
Trustpilot, the leading global consumer reviews platform free and open to everyone, announced the release

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Global Creative Commerce Agency TPN Taps Two Females for Chief Roles

As part of its pursuit to create connected customer experiences for the most iconic brands in the world, TPN is leveraging the talents of two key female leaders in this digital-first era.
Industry veterans Tracy Faloon and Sarah Cunningham have been named Chief Client Experience Officer and Chief Growth Officer, respectively.

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Drive Perceptions of Value Through In-Store Pricing Signage

Editor’s Note: Insights That Work is a showcase of how the GRIT Top 50 Most Innovative Suppliers create solutions to some of the biggest challenges in insights today. This year’s edition provides case studies on brands like Nestle, Shell, Frito-Lay, and more.
Challenge
After many structural optimizations, a retailer’s value perception continued to be lower than that of core competitors.

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Dun & Bradstreet Acquires Orb Intelligence

Acquisition Expands Dun & Bradstreet’s Portfolio of Digital Solutions and Enriches the World’s Most Comprehensive Commercial Database to Integrate Offline and Online Data
Dun & Bradstreet, a leading global provider of business decisioning data and analytics, announced the acquisition of Orb Intelligence, a prominent digital business identity and firmographic data provider.

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6 AI Tools to Scale Up Your Content Marketing Efforts

Amidst a competitive Content Marketing landscape, most marketers find it hard to get real results. The biggest challenge is to manage both quality and scale. In 2018, 47% of B2C, and 54% of B2B content marketers reported that the metrics they’re tracking are often not well-aligned with their overall goals.

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How Technology is Giving Customers Their Power Back

When it comes to emerging technology, most consumers are often quite fearful of this kind of change. Many are concerned that automation will eliminate thousands of jobs in the near future. Others fear that their private data can be bought and sold, putting them in danger or removing any sense of privacy from the internet.

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AI Plays Crucial Role in Rising Popularity of Cryptocurrencies

A number of factors are driving the future of the cryptocurrency industry. Artificial intelligence is one of the most prominent changes facing the industry.
Earlier this year, Bitcoin.com published an article on the state of AI in the cryptocurrency industry. They showed that a lot of variables are driven by hype, but there are still some very significant reasons that AI is shaping the industry.

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Avoma Introduces the First End-to-End AI Meeting Assistant

The most effective way to meet, collaborate and achieve meeting outcomes faster
Avoma announces the first AI assistant for customer-facing teams that focuses on a meeting’s end-to-end lifecycle. It automates low-value tasks and augments high-value tasks that one has to do before, during and after each meeting.

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The Most Widely Read GreenBook Blog Posts of 2019

It has become the custom of the GreenBook Blog to publish an article presenting the most widely read articles of the past year.  It is appropriate that we do so again this year, but we decided to make a few changes:
Since we publish over 200 posts a year, instead of presenting a Top 10, we decided to expand the list up to the Top 20.  This way, we could look at roughly the top 10%.

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