Editor’s Note: Who owns the data? For much of my career in survey research, it was an easy question to answer: the client owned the data, but not the names of the survey participants. That was confidential. Now, in the digital world, attaching all kinds of personal data to specific individuals for marketing purposes has become a staggeringly huge business.Read Full Story
From the time you started at AdRoll – how much has the market of online advertising evolved?’
In some ways, the market has remained constant: marketers must identify a target audience, create a message that resonates, deliver that message efficiently, and then analyze the impact of that campaign.
Direct-to-consumer (D2C) companies cater to people’s desire for simplicity. As much as consumers claim to love choice, analysis paralysis is a real thing; D2C brands eliminate the hassle of researching, browsing, and choosing from hundreds of options, making shopping practically effortless.Read Full Story
“If you look at how much media is spent against traditional planning tools, market-mix models and traditional forms of currency, we still have a very substantial amount of work to do to move the industry forward.”
Tell us about your role and journey into technology. What inspired you to start Samba TV?
I started Samba TV in 2008 with a few friends and colleagues.
Few companies have transformed themselves as much as LRW. For over 40 years, the company formerly known as Lieberman Research Worldwide has helped businesses in over 80 countries use analytics and research to understand their customers.Read Full Story
In the ongoing discussion about how much Artificial Intelligence (AI) will impact the future of work, the outlook seems bleak. McKinsey & Company estimates that between 400 million and 800 million individuals could be displaced by automation and need to find new jobs by 2030 around the world.Read Full Story
In the hurly-burly of social media’s everyday onslaught of news, it can be difficult to ponder the much bigger picture. It’s easy to overlook how social media and it’s Millennial and Gen Z audiences are transforming how power is wielded.Read Full Story
This picks up on a recent thread (telling which one might be too much of a clue). The ones and zeros represent a trait of Democratic candidates from 1964 to 2004. Take a look and think about it for a moment. Here’s a hint, the trait is something associated with each man well before he ran for president.Read Full Story
Influencer marketing has skyrocketed since it first made its mark.
That’s very much due to the way purchasing decisions have changed over the years. In 2018, a study found that only 4% of people trusted celebrity endorsements. This is probably because they prefer to seek product and service recommendations from those who are, above all, knowledgeable and credible.
How much of MLB teams’ success is due to skill, and how much due to luck? We have a pretty good idea of the answer to that. But what about success in life, in general? If a person is particularly successful in their chosen field, how much of that success is due to luck?That’s the question Robert Frank asks in his 2016 book, “Success and Luck.Read Full Story
This article is written with much help by David Blei. It is extracted from a discussion paper on “Fast Approximate Inference for Arbitrarily Large Semiparametric Regression Models via Message Passing”. [link]
We commend Wand (2016) for an excellent description of
message passing (mp) and for developing it to infer large semiparametric
** Nuit Blanche is now on Twitter: @NuitBlog ** It is interesting that much of the literature about random projections is to make them less data oblivious. That goal is in large part driven by our stinginess on the complexity of computing these Random Projections.Read Full Story
I have done roughly 2,000 interviews in my life. When I started recruiting, I had so much confidence in my ability to assess people. Let me just throw a couple of algorithm questions at a candidate and then I’ll tell you if they are good or not!
Over time I’ve come to the (slightly disappointing) realization that knowing who’s going to be good at their job is an extremely hard problem.
One thing that’s particularly great about the Internet is the Sharing Economy. So much information, know-how, content is given out for free on a daily basis. Here’s three fascinating unpublished books that you can take a look at right now.Read Full Story
Lately I’ve found that the overhead of configuring my development environment occupies too much of my development time, particularly on side-projects that are already time-starved. Nobody likes to sit down–all stoked to code–and spend the first 15 minutes just getting everything up and running.Read Full Story
Data scientists often come from diverse backgrounds and frequently
don’t have much, if any, in the way of formal training in computer
science or software development. That being said, most data scientists
at some point will find themselves in discussions with software
engineers because of some code that already is or will be touching
Bootstrap sampling techniques are very appealing, as they don’t require knowing much about statistics and opaque formulas. Instead, all one needs to do is resample the given data many times, and calculate the desired statistics. Therefore, bootstrapping has been promoted as an easy way of modelling uncertainty to hackers who don’t have much statistical knowledge.Read Full Story
Thank you so much for your interest in SVDS. We have been acquired and no longer provide consulting services, but have left our blog posts here as reference material for those who may benefit from their content.
We thank our customers, partners, investors, friends and family for their support over the years.
Why does self-service BI have to hurt so much? In theory, it should be the answer to all your problems. But so many enterprises end up disappointed. They’re overwhelmed with data, yet suffering from a shortage of useful information. They can’t gain insights. And it’s causing data chaos and anarchy.
>>> Read the full article on SearchBusinessAnalytics.
Cities usually don’t much limit who can move there. If you can find someone in a city to give you a job, to rent you an apartment, to sell you food and other stuff, and to be your friends, etc. and if you can pay for your move, then you can move to that city from anywhere in a much larger region.Read Full Story