Acxiom Announces New Global Identity Solutions Portfolio to Help Marketers Improve Experiences Everywhere

Portfolio Will Allow a Holistic View of Multiple Customer Identities to Deliver Exceptional Experiences
Acxiom, the data and technology foundation for the world’s best marketers, announced the launch of Acxiom Real Identity, a new global identity solutions portfolio that allows a holistic view of multiple customer identities to improve customer insight and deliver exceptional experiences.

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Quantcast Bolsters South East Asia Team With the Hire of Sonal Patel as Managing Director for the Region

Audience Intelligence and Measurement Company Grows Footprint in the Region With Multiple New Hires
Audience intelligence and measurement company Quantcast announced the appointment of Sonal Patel to the newly created role of Managing Director of South East Asia (SEA).

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Why Contradicting Behavioral and Traditional KPIs Can Be Good for Research

Editor’s Note: It is one to say theoretically that having multiple types of information at one’s disposal can lead to improved decision-making, it is another thing sometimes to actually have to live with the consequences. You may find that different types of information may lead to the same conclusions, or you may find that they conflict with one another.

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Data science best practices with pandas (video tutorial)

The pandas library is a powerful tool for multiple phases of the data science workflow, including data cleaning, visualization, and exploratory data analysis. However, the size and complexity of the pandas library makes it challenging to discover the best way to accomplish any given task.

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