Nielsen Report Finds Overseas Merchants Are Actively Exploring Digitalization via Chinese Mobile Payments to Boost Sales and Customer Traffic

Alipay and Nielsen have jointly released a new survey on the latest trends in Chinese outbound tourism and the consumption habits of Chinese travelers for the third consecutive year. This year’s survey also finds that overseas merchants are actively exploring digital operations via Chinese mobile payments to increase sales and customer traffic. This is demonstrated by nearly 8 out of 10 (78%) U.

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Nielsen Launches First Ever Price and Promotion Management Workshop in Kuala Lumpur

Promotions are the way to the hearts of deal-seeking Malaysian consumers. According to the 2019 Nielsen Shopper Trends Report, four in five Malaysians say that they take advantage of special offers and go through a lot of effort to buy their groceries at the lowest prices.

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Valence Media Acquires Nielsen Music Data and Insights Product Suite and Creates New MRC Data Division

Reunites Billboard and Nielsen Music After Decade Apart to Create Only Independent Global Provider of Comprehensive Data and Analytics for the Music Industry
Leading global media company Valence Media, which operates dick clark productions, Billboard-The Hollywood Reporter Media Group, MRC Film, MRC Television and MRC Non-Fiction, announced the establishment of its MRC Data division with the acqui

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Nielsen: Every 2 Minutes, A New Product Is Launched To The U.S. Marketplace; Here Are The Products That Broke Through The Noise And Redefined Innovation In 2019

Nielsen Releases 2019 Breakthrough Innovation List, Powered by Nielsen BASES
Nielsen Global Connect released its highly anticipated Top 25 Breakthrough Innovation winners for 2019. For close to a decade, this list has been the gold standard in recognizing innovation and global success within the consumer packaged goods (CPG) space.

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