Alipay and Nielsen have jointly released a new survey on the latest trends in Chinese outbound tourism and the consumption habits of Chinese travelers for the third consecutive year. This year’s survey also finds that overseas merchants are actively exploring digital operations via Chinese mobile payments to increase sales and customer traffic. This is demonstrated by nearly 8 out of 10 (78%) U.Read Full Story
Nielsen Global Connect announced today that it has completed its acquisition of Precima®, an industry-leading, SaaS-based provider of powerful retail and customer data applications and analytics, from Alliance Data Systems Corp. (NYSE: ADS).Read Full Story
Nielsen and Gamut are excited to announce that they are amplifying their successful, existing relationship with Gamut signing a new multi-year agreement for the use of Nielsen Marketing Cloud’s Data Management Platform (DMP).Read Full Story
Nielsen Holdings plc announced the addition of Nancy Tellem as a member of the company’s Board of Directors, effective Dec. 18, 2019.
Tellem is a widely respected media industry veteran. Her experience includes stints at CBS, Warner Brothers, Microsoft, and MGM.
Promotions are the way to the hearts of deal-seeking Malaysian consumers. According to the 2019 Nielsen Shopper Trends Report, four in five Malaysians say that they take advantage of special offers and go through a lot of effort to buy their groceries at the lowest prices.Read Full Story
Reunites Billboard and Nielsen Music After Decade Apart to Create Only Independent Global Provider of Comprehensive Data and Analytics for the Music Industry
Leading global media company Valence Media, which operates dick clark productions, Billboard-The Hollywood Reporter Media Group, MRC Film, MRC Television and MRC Non-Fiction, announced the establishment of its MRC Data division with the acqui
Nielsen Releases 2019 Breakthrough Innovation List, Powered by Nielsen BASES
Nielsen Global Connect released its highly anticipated Top 25 Breakthrough Innovation winners for 2019. For close to a decade, this list has been the gold standard in recognizing innovation and global success within the consumer packaged goods (CPG) space.