Data Scandals in the Age of GDPR: Changing our Perceptions of Data

Editor’s Note: Who owns the data? For much of my career in survey research, it was an easy question to answer: the client owned the data, but not the names of the survey participants. That was confidential. Now, in the digital world, attaching all kinds of personal data to specific individuals for marketing purposes has become a staggeringly huge business.

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Market Leaders Deep Dive: Data & Analytics

Editor’s Note: This subsection is featured in the GreenBook Market Leaders Report. The GreenBook Market Leaders Report is your #1 guide to brand success in the insights industry, featuring the U.S. Top 50, and in-depth analysis from leading CEOs. In its inaugural edition, you’ll learn who is in the lead, who is rising towards the top, and where your company fits into it all.

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Market Leaders Deep Dive: Interview With Dynata’s Gary Laben

Editor’s Note: This subsection is featured in the GreenBook Market Leaders Report. The GreenBook Market Leaders Report is your #1 guide to brand success in the insights industry, featuring the U.S. Top 50, and in-depth analysis from leading CEOs. In its inaugural edition, you’ll learn who is in the lead, who is rising towards the top, and where your company fits into it all.

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Market Leaders Deep Dive: Strategic Consultancies

Editor’s Note: This subsection is featured in the GreenBook Market Leaders Report. The GreenBook Market Leaders Report is your #1 guide to brand success in the insights industry, featuring the U.S. Top 50, and in-depth analysis from leading CEOs. In its inaugural edition, you’ll learn who is in the lead, who is rising towards the top, and where your company fits into it all.

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Technology: The Driver for a Research Revolution

Editor’s Note: This analysis is featured in the GreenBook Market Leaders Report. The GreenBook Market Leaders Report is your #1 guide to brand success in the insights industry, featuring the U.S. Top 50, and in-depth analysis from leading CEOs. In its inaugural edition, you’ll learn who is in the lead, who is rising towards the top, and where your company fits into it all.

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AI’s Biggest Impact on Market Research Should Terrify Us All

Editor’s Note: Survey research is a hard craft to master. Many facets, from sample design to questionnaire design to analysis, take time and skill to master and can go wrong for many reasons. Combatting fraud makes a difficult job even tougher, and threatens the credibility of everything we do.

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5 Tricks to Secure Insight Engagement and Memorability

Editor’s Note: This post is part of our Big Ideas series, a column highlighting the innovative thinking and thought leadership at IIeX events around the world. Mayra Munguia will be speaking at IIeX Europe 2019 in Amsterdam, Feb. 25-26. If you liked this article, you’ll LOVE IIeX Europe. Click here to learn more.

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5 Things You Need to Know from IIeX Behaviour UK 2019

Editor’s Note: Recently, we published an overview of key points from the IIeX Behavior US, in North America. We’ve also just had an IIeX Behaviour in the UK.  Here, Matthew Hellon and Ellie Jacobs summarize the highlights from the UK conference.
IIeX Behaviour UK 2019 was an interesting snapshot of how market researchers are adopting behavioral science.

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Why Contradicting Behavioral and Traditional KPIs Can Be Good for Research

Editor’s Note: It is one to say theoretically that having multiple types of information at one’s disposal can lead to improved decision-making, it is another thing sometimes to actually have to live with the consequences. You may find that different types of information may lead to the same conclusions, or you may find that they conflict with one another.

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Confessions from a Quant-a-Holic: A Reflection on IIeX Behavior, Boston

Editor’s Note: Recently, IIeX Behavior US was held in Boston. Many new developments were discussed. Here, Jackie Anderson gives us an overview of key themes from the conference.
Some of my favorite memories from grad school come from the hours spent hunkered in our school’s basement data lab, correlation matrices taped around the room, SPSS outputs so long they’d rival any CVS receipt.

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The Last Frontier for Lean Methodology: Iterative Questions

Editor’s Note: This post is part of our Big Ideas series, a column highlighting the innovative thinking and thought leadership at IIeX events around the world. Athena Lam will be speaking at IIeX Europe 2019 in Amsterdam, Feb. 25-26. If you liked this article, you’ll LOVE IIeX Europe. Click here to learn more. 
Lean has been one of the guiding principles in the last decade.

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Yes, Market Research Agencies Produce Poor Quality Reports – But Why?

Editor’s Note: What makes a good market research report? Clearly, this is not a simple question and one that has been argued passionately since I entered this business nearly forty years ago. We recently featured an article by Sherman and Gains (see link below) that discussed the often-differing views of clients and suppliers on the value of reports provided.

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Deep Learning Sentiment Analysis for Movie Reviews using Neo4j

While the title of this article references Deep Learning, it’s important to note that the process described below is more of a deep learning metaphor into a graph-based machine learning algorithm. No neural networks are used. Sentiment analysis uses natural language processing to extract features of a text that relate to subjective information found in source materials.

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