Qorus and Microsoft Join Forces to Launch No-Cost Sales Enablement Benefit to Microsoft Partners in Western Europe

On Thursday the 28 November 2019, Microsoft will be hosting a webinar to kick off the launch of Qorus Content Hub for the Microsoft Partner Network to over 5,000 partners in 12 countries
Qorus Content Hub – the sales enablement platform that connects people, content and data to help companies get to market fast and close more deals – will be made available (at no cost) to all Microsoft partner

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November 2019 Monthly Marketing News Recap

Published November 27, 2019
 
 
Welcome to November 2019’s marketing news recap! Last time, we covered the retail-pocalypse, advertising on TikTok, insights on audio for brands, and more.
This month has given us a lot to be thankful for in the marketing news world. We’ll talk about drone delivery, what to expect for the holiday season, social media advertising, and oh so much more.

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5 Things Digital Marketers Are Grateful For

Published November 20, 2019
 
 
Thanksgiving and the holiday season are upon us. Now is the perfect time to reflect on the things we’re grateful for in our lives.
As digital marketers, we have a lot to be grateful for. Sure, the industry is constantly changing and it can be hard to keep up.

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Nov. 2019 Social Media Water Cooler: New Ad Capabilities & Automatic Ad Translations

Published November 13, 2019
 
 
Let’s start November’s Social Media Water Cooler with a social media advertising term you should know!
Pixel: This is a snippet of code that is inserted onto your website to gather analytics and data on customers and their actions on your website. Through Facebook, you can use these pixels to retarget customers and show them ads based on their activity.

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Highlights from Text Analytics Forum 2018

Text Analytics Forum is part of KMWorld.  It was held on November 7-8 at the JW Marriott in D.C..  Attendees went to the large KMWorld keynotes in the morning and had two parallel text analytics tracks for the remainder of the day.  There was a technical track and an applications track.  Most of the slides are available here.

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Weekly Initial Unemployment Claims increased to 225,000

The DOL reported:In the week ending November 9, the advance figure for seasonally adjusted initial claims was 225,000, an increase of 14,000 from the previous week’s unrevised level of 211,000. The 4-week moving average was 217,000, an increase of 1,750 from the previous week’s unrevised average of 215,250. emphasis addedThe previous week was unrevised.

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Highlights from Text Analytics Forum 2019

Text Analytics Forum is part of the KMWorld conference. It was held on November 6-7 at the JW Marriott in D.C.. Attendees went to the large KMWorld keynotes in the morning and had two parallel text analytics tracks for the remainder of the day. There was a technical track and an applications track. Most of the slides are available here.

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Google Smart Shopping: What Your Brand Needs to Know

Published November 11, 2019
 
 
Google Smart Shopping’s intelligent machine learning capabilities are transforming how brands do paid search. With its power to automatically reach your target audience at the most compelling time & place, Smart Shopping is positioned to become an integral component of any successful brand strategy.

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November 2019 Social Media Water Cooler: New Ad Capabilities & Automatic Ad Translations

Published November 13, 2019
 
 
Let’s start November’s Social Media Water Cooler with a social media advertising term you should know!
Pixel: This is a snippet of code that is inserted onto your website to gather analytics and data on customers and their actions on your website. Through Facebook, you can use these pixels to retarget customers and show them ads based on their activity.

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Client Success Story: Hydro Flask Grows Brand Awareness Through Upper-Funnel Advertising

Published November 4, 2019
 
 
Brand awareness: hard to track, even harder to justify budget for, and often overlooked. But a good brand awareness and recognition strategy benefits your brand for years to come.
Growing upper-funnel efforts is crucial to getting consumers to know about your brand in the first place, as well as generating new customer acquisition in the long term.

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Nov. 2019 Industry Updates: Google’s BERT and Holiday Prep From Walmart & Target

Published November 8, 2019
Google Updates Search Engine With Artificial Intelligence 
With the injection of an artificial intelligence tool named BERT, Google will now be able to better interpret the billions of web queries it handles every day. The search engine will now transition from spitting out results based on keywords to procuring results that are somewhat “closer to language.

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SoCal ML Symposium

Julian McAuley and I are organizing the Southern California Machine Learning Symposium, on Friday November 18 at Caltech!http://dolcit.cms.caltech.edu/scmls/** CPF Deadline is October 4th!!The SoCal ML Symposium brings together students and faculty to promote machine learning in the Southern California region.

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