A-Commerce

A quote from the Twitterati …Benedict Evans@benedictevansIdle observation: this year 60% of sales on Amazon will be made by third parties, where Amazon itself did not set the price.It’s time we separated terms.E-Commerce is the old-school stuff (20-25 years old) that most of our readers manage on a daily basis.

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The Research Process

To answer interesting questions, you need data.You begin with an observation that you want to understand including anecdotal observations.  For example, a certain website layout attracts more visitors to our web page than a different website layout.  From your observations, you generate explanations or theories of those observations, from which you can make predictions or hypothesis.

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