5 Marketing Tips for Solopreneurs

It’s a fantastic feeling to have a business idea, and boldly go solo and execute it. Once the business is established, the onus is on letting the maximum number of people to take notice.
Strategy-driven Marketing is not an easy task, especially for solopreneurs. With digital taking over the world, Marketing is now broadly classified into online and offline.

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Your Competitor Just Innovated: Here’s the Agile Way to a Proper Response

Chinese general and military strategist Sun Tzu once said “When you know both yourself as well as your competition, you are never in danger. To know yourself and not others gives you half a chance of winning.” I think you’d be hard pressed to find a marketer or insights professional in the consumer packaged goods/retail industry who disagrees with the basic premise of this statement.

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Tuesday Tweets (mostly non-political edition)

I once told someone from Uber that I was a transportation writer, and they said, “So why are you writing about us? We’re a tech company.” https://t.co/0LUddvONCa— Laura J. “𝔣𝔞𝔦𝔯 𝔠𝔬𝔫𝔱𝔯𝔞𝔠𝔱 𝔫𝔬𝔴” Nelson (@laura_nelson) October 14, 2019Maybe Malcolm Gladwell can work this into his next book.

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Tiered Architectures, Counterfactual Learning, and Sample Complexity

I’m on a product team now, and once again I find myself working on a tiered architecture: an “L1” model selects some candidates which are passed to an “L2” model which reranks and filters the candidates which are passed to an “L3”, etc. The motivation for this is typically computational, e.g.

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Synchronously Visualized

Once again:  the New York Times presents an innovative graphic, which you always want to watch again and again.
It’s this Downhill Race at the Olympics:
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Start
Run
Finish
 
The link to the moving graphic is below this picture:
For Statistics?
It would be exciting to follow such visualizations, e. g. on changes in unemployment, GDP etc. of different countries from today-minus-x to today.

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