The Missed Opportunities in Today’s B2B Marketing Funnel

A lot of brands say that they put the customer at the center of their organizations, but most marketers know that they’re not living up to that promise. According to a 2019 survey by B2B International, delivering excellent customer experiences and connecting with customers emotionally represent two of the top challenges among today’s B2B marketers.

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Environics Analytics and Snowflake Empower Canadian Tourism Industry with Faster and Better Data-Driven Insights

VisitorView Helps Tourism Organizations Better Understand Visitors and Maximize Marketing Budget Efficiency
Snowflake, the cloud data platform, announced Environics Analytics, one of North America’s leading marketing and analytical services companies, uses Snowflake to support faster processing of data that underpin many of its products, including the just-launched Canadian travel and tourism in

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RedIron & Retail Consulting Partners (RCP) Announce Strategic Partnership

Partnership Uniquely Positions the Organizations to Be a Single Full-Service Provider of Business and Technology Consulting and Services for the Retail Industry
RedIron, a leading retail systems integrator for over 19 years, has announced a strategic partnership with Retail Consulting Partners (RCP), an innovative retail management consulting firm led by former executives of BRP Consulting.

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Nintex Named a Leader in the Aragon Research Tech Spectrum for Workflow and Content Automation, 2020

Organizations worldwide leverage the Nintex Process Platform to successfully manage, automate and optimize enterprise-wide business processes – accelerating results and improving customer and partner experiences
Nintex announced the company has been named a Leader by Aragon Research in their 2020 Tech Spectrum for Workflow and Content Automation based on an evaluation of 12 providers.

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Imagen Brings Intelligent Video Management Platform to US Corporate Market

The Platform of Choice for Media, Broadcasters and Sports Organizations Globally, Imagen Helps Businesses More Effectively Engage Audiences with Video
Imagen, the leading video management platform for media companies and sports organizations around the world, is extending its reach to provide organizations the same powerful platform for leveraging video in their business.

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Imagen Brings Intelligent Video Management Platform to US Market

The Platform of Choice for Media, Broadcasters and Sports Organizations Globally, Imagen Helps Businesses More Effectively Engage Audiences with Video
Imagen, the leading video management platform for media companies and sports organizations around the world, is extending its reach to provide organizations the same powerful platform for leveraging video in their business.

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Why the Private Sector, Not Just Governments, Needs to Take the Lead in ‘Cleaning up’ Europe’s Digital Economy

The technology industry has had a tumultuous year. Many organizations have come under fire for data misuse and questionable data handling practices. And some of the biggest household names in technology and business have been tarnished for the way they knowingly or unknowingly use black hat methods to obtain and use consumer data for Marketing purposes.

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MarTech Interview with Steve Gershik, CMO at inRiver

“As organizations use AI and Data to stay relevant to their buyers in real-time, they need Automation to ensure they are being fully adaptive to meet those needs. “
Could you tell us about your role and journey into B2B Marketing Technology?
It’d be my pleasure. I’ve been in B2B Marketing for 21 years now. The last 15 of which have been in and around primarily SaaS companies.

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Brand Safety Requires Effective Identification Measures

White Paper from Advertising Standards Organizations Urges Industry to Adopt Identifiers Across Ad Assets, Businesses, and Consumers
A new white paper released by five leading advertising standards organizations highlights the importance for brand safety of adopting effective identification measures across the digital advertising supply chain.

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Deloitte Digital Wins Three Partner Innovation Awards at Dreamforce 2019

Awards Recognize Innovation in Digital Transformation for Organizations in the B2C Commerce, Higher Education and Health Care and Life Sciences Industries
Deloitte announced that it has received three Salesforce Partner Innovation awards in the B2C Commerce, Higher Education and Health Care and Life Sciences categories.

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Accelerate Machine Learning workflows with H2O.ai Driverless AI on Red Hat OpenShift, Enterprise Kubernetes Platform

Organizations globally are operationalizing containers and Kubernetes to accelerate Machine Learning lifecycles as these technologies provide data scientists and software developers with much needed agility, flexibility, portability, and scalability to train, test, and deploy ML models in production.
Red Hat OpenShift is the industry’s most comprehensive Kubernetes hybrid cloud platform.

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Merging Data Science and Business

Business leaders cannot afford to ignore their organization’s data—rather, that data should be used to make informed decisions. In this post, Principal Data Scientist Tom Fawcett and Professor of Data Science Foster Provost discuss how businesses can make the most of their analytical teams. Tom and Foster are the authors of Data Science for Business.

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Graph Analytics to Reinforce Anti-fraud Programs

Organizations across industries are adopting graph analytics to reinforce their anti-fraud programs. In this post, we examine three types of fraud graph analytics can help investigators combat: insurance fraud, credit card fraud, VAT fraud.
Detecting fraud is about connecting the dots
In many areas, fraud investigators have at their disposal large datasets in which clues are hidden.

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5 findings from O’Reilly’s machine learning adoption survey companies should know

New survey results highlight the ways organizations are handling machine learning’s move to the mainstream.As machine learning has become more widely adopted by businesses, O’Reilly set out to survey our audience to learn more about how companies approach this work.

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Deloitte Working with Amazon Web Services to Create New Health Ecosystems Through Data

AWS Data Exchange, a New AWS Service, Helps Organizations Securely Find, Subscribe to and Use Third-Party Data in the Cloud; Deloitte’s Suite of Solutions and Services Can Help Life Sciences and Health Care Organizations Curate in a Private, Secure and Responsible Way to Enable Medical Innovation and New Data Driven Business Models
Deloitte announced its work with AWS Data Exchange, a new servic

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Accelerate Machine Learning workflows with H2O.ai Driverless AI on Red Hat OpenShift, Enterprise Kubernetes Platform – Open Source Leader in AI and ML

Organizations globally are operationalizing containers and Kubernetes to accelerate Machine Learning lifecycles as these technologies provide data scientists and software developers with much needed agility, flexibility, portability, and scalability to train, test, and deploy ML models in production.
Red Hat OpenShift is the industry’s most comprehensive Kubernetes hybrid cloud platform.

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