CEO Series: Interview with Matt Warta, CEO of Gutcheck

I’ve known Matt Warta, CEO of Gutcheck for over ten years now, and was privileged to work with him as an advisor for a few months as the company was beginning their evolution from the “SurveyMonkey of Qualitative”. That was the hallmark of their launch to the tech-driven insights consultancy that they are today.

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Ephemeral Content: How & Why to Invest in Content That Disappears

Last year, Sony Pictures earned over 45 million impressions and made over a million in incremental movie ticket purchases.
While these metrics are impressive, the method by which these metrics were earned might be even more impressive — content that disappeared on Snapchat.
Snapchat Stories is a prime feature of the app.

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Why Intrusion-Lite Advertising is the Future of Digital Ads

Over the past few years, the Digital Advertising landscape has vastly changed. In fact, this year for the first time, digital ad spending surpassed traditional ad spending, signaling a tipping point for the industry. But, this does not mean that the same Digital Advertising strategies that have been popular for years are going to remain consistently successful.

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Outsell and RXA Analysis of 18.7 Million Vehicle Transactions Finds that AI-Driven Lifecycle Marketing Measurably Increases Retention Rates, Service Revenue and Profitability for Dealers

Study Examined 960 Us Auto Dealerships and Their Relationships with 5.6m Consumers over a Period of Six Years; AI-Driven Marketing Found to Increase Loyalty, Repeat Business and Service Visits
Outsell, which offers the first AI-driven marketing automation platform for the automotive industry, announced the results of a comprehensive, multi-year data study conducted with RXA and Experian.

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Akazoo and Rakuten Viber Team Up to Inspire a Social Music Experience

Partnership Enables Over One Billion Rakuten Viber Users to Access, Share and Play Akazoo Music and Radio Streaming, Globally, Through Popular Messaging Platform 
Akazoo S.A., a leading global music streaming platform and technology company announced a global strategic partnership with Rakuten Viber, a global instant messaging, chat and voiceover IP platform.

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Study Shows Phone Scammers Weaponize Your Stolen Data This Holiday Season

Over 15 Percent of U.S. Consumers Received Personalized Scam Calls by Someone Impersonating a Business or Charity
First Orion, a leading provider of communication transparency solutions, announced the results of a consumer survey* that shows scammers are using new strategies to take advantage of consumers this holiday season.

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Facebook: Advertisers to get more tools to control where ads appear

As Facebook continues to deal with controversy over its political ad policy, and becomes more a force in the market for spending on online advertising, the company on Wednesday rolled out a set of new tools designed to give advertisers more control over the places where their ads appear on the social-media site.

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How to Post on Instagram: a Step-by-Step Guide

With over 800 million active users, Instagram is undoubtedly one of the most far-reaching social media networks you can use for marketing purposes.
Instagram has proven a viable advertising option for businesses today, and shows no signs of slowing down — in fact, eMarketer estimates worldwide Instagram ad revenues will exceed $10 billion by 2019, an exponential increase from 1.

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Some Observations on Winsorization and Trimming

Over the last few months, I’ve had a lot of conversations with people about the use of winsorization to deal with heavy-tailed data that is positively skewed because of large outliers. After a conversation with my friend Chris Said this past week, it became clear to me that I needed to do some simulation studies to understand the design space of techniques for dealing with outliers.

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Common Pitfalls in Machine Learning

Over the past few years I have worked on numerous different machine learning problems. Along the way I have fallen foul of many sometimes subtle and sometimes not so subtle pitfalls when building models.  Falling into these pitfalls will often mean when you think you have a great model, actually in real-life it performs terribly.

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Analyzing Philadelphia’s Bike Thefts

While mulling over project ideas and browsing Twitter earlier today I ran across http://opendataphilly.org/. Per their website OpenDataPhilly “is a portal that provides access to over 175 data sets, applications, and APIs related to the Philadelphia region. Simply accessing data, however, is not the ultimate goal of OpenDataPhilly.

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