Looking Forward: What Will 2020 Bring for Digital Advertising?

Over the last ten years, digital advertising has come a very long way. At the turn of 2010, we were only beginning to see the very early potential of video ads, we weren’t quite aware of the impact that social media would have on the industry and mobile phones were soon to introduce a new wave of digital advertising.

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IZEA Releases The 2020 State of Influencer Equality

Influencers Who Identify as a Person of Color Command up to a 51% Premium Over Their Caucasian Counterparts
IZEA Worldwide, Inc., operator of IZEAx, the premier online marketplace connecting brands and publishers with influential content creators, released the industry’s first ever examination of earnings equality among social influencers.

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MarTech Primer: Sales Enablement Definitions, Tools, and Techniques- Part 1

Today, we have over 75+ Sales Enablement vendors and enablers who help B2B Sales companies better manage their Sales operations. In this MarTech primer on Sales Enablement definitions, we have tried to provide the current context of enabling every B2B Marketing team with the relevant tools and information.

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Syncbak To Debut Simplified OTT Syndication and Monetization Tools at NATPE 2020

Over 200 Stations From Gray Television, Morgan Murphy Media, Heritage and Lilly Seek Syndication Deals to Build out Hundreds of Straight-To-OTT Channels
Syncbak, the world leader in live local broadcast streaming, announced the integration of adSync, the company’s dynamic ad insertion technology with MarketSync, their OTT syndication marketplace.

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“CRM Is Not Enough,” Say Leading Independent Software Companies

Over 200 Companies Unite to Launch the Platform of Independents, a Group Pledging to Liberate Data From the Limitations of Traditional CRM Suites and Allow Businesses to Build Customized Technology Stacks That Fit Their Needs
In a declaration published in The Wall Street Journal, over 200 companies united to declare that Customer Relationship Management (CRM) systems are no longer enough for the d

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How to Repurpose Content Into a Podcast, According to HubSpot’s Podcast Expert

2019 will be remembered as a Teutonic shift in the world of podcasting.
Nowadays, over 51% of the United States have listened to at least one podcast.
Additionally, in 2019, over $650M was spent on podcast advertising, and Spotify, Google, and VC’s are now investing hundreds of millions into podcasting.

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Whatfix Tops 100 Fortune 500 Customers, Scores Unprecedented Customer Net Promoter Score 2X of Software Industry Average as Part of 2019 Milestones, Confirming the Value of Digital Adoption Solutions

Digital Adoption Leader achieves record year with over 630 total customers, 300% Revenue Growth,  a major AI platform acquisition and international expansion
Whatfix, the leader in Digital Adoption Solutions (“DAS”), announced notable company achievements and growth in 2019 highlighting the value of digital adoption and transformation as the key to success.

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The Database: A Step Toward Widespread Addressable Ads on Linear TV

As we’ve been reporting over the past year or so, the wait for addressable advertising in the linear TV space is over. Fueled by the mass adoption of smart-enabled television sets and consumers’ increasing desires for unique experiences, a handful of programmers are leveraging data and targeting capabilities to deliver personalized ads within the traditional, linear TV environment.

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Amazon Fire TV Introduces Expanded Suite of Features and New Solution Providers for Fire TV Edition Partners

Fire TV Edition now powers over 50 TV and soundbar models in more than 10 countries
Amazon announced the expansion of the Fire TV Edition program, delivering a richer experience and more opportunities for developers, operators, device makers and manufacturers across multiple categories including automotive, smart TVs, soundbars and streaming media players.

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MoneyGram Achieves Record Online Transaction Growth Over the Holidays

MoneyGram-branded online transactions increased over 70% during the holidays on a year-over-year basis as digital transformation accelerates
MoneyGram announced record-breaking online transaction growth during the holiday shopping season from its MoneyGram-branded online platforms.

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ForwardPMX Group LLC Acquires The Search Agency, Creating A Dominant Brand Performance Group With Reach, Scale and Technology Solutions Designed for Enterprise Businesses

With the Acquisition of The Search Agency, ForwardPMX, a Stagwell Group Company, Grows to over 25 Offices and 1000 Marketing Experts Managing $1+ Billion in Media
ForwardPMX, an award-winning global brand performance marketing agency, announced the acquisition of digital marketing firm, The Search Agency.

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OPPO Plans $7bn R&D Investment to Build a Multiple-access Smart Device Ecosystem for the Era of Intelligent Connectivity

OPPO Plans to Spend RMB50 bn ($7bn) on R&D Over the Next Three Years to Build Its Technology Leadership
OPPO held its OPPO INNO DAY 2019 in Shenzhen under the theme of ‘Create Beyond Boundaries’, revealing its insights and initiatives for the era of intelligent connectivity.

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Nimble Named Top 3 Most Popular Small Business CRM in Capterra’s Top 20 CRM Roundup

Over 1,300 Customer Reviews Launch Nimble CRM Into Top 3 Placement For Most Popular Customer Relationship Management Software Category
Nimble, the Simple, Smart CRM for Office 365 and G Suite — announced that it has been named a Top 20 CRM software product by Capterra, a free online service that helps organizations find the right software.

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How Mobile Friendly Email Marketing Campaigns Can Increase Patient Engagement Rates

Email has been one of the most common advertising tools for decades and has only evolved over time. For companies that focus on clinical trial recruitment, it’s imperative that email plays a pivotal role in long-term advertising. When highly-optimized campaigns are built, patient engagement is likely to increase.

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