Codifying Political Speech: Using Biometric Data to Identify Demographics

Editor’s Note: This post is part of our Big Ideas series, a column highlighting the innovative thinking and thought leadership at IIeX events around the world. Josipa Majic will be speaking at IIeX Europe 2020 in Amsterdam, Feb. 25-26. If you liked this article, you’ll LOVE IIeX Europe. Click here to learn more.

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How Can Companies Get The Most Value Out Of Their Data

Having spent the better part of the last decade helping organisations in the U.S. and the U.K. use data to drive profit, efficiency, and performance improvements, I thought it would be helpful to jot down best practices for organizations that are looking to get the most value out of their enterprise-level financial and operational data sets.

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Global Creative Commerce Agency TPN Taps Two Females for Chief Roles

As part of its pursuit to create connected customer experiences for the most iconic brands in the world, TPN is leveraging the talents of two key female leaders in this digital-first era.
Industry veterans Tracy Faloon and Sarah Cunningham have been named Chief Client Experience Officer and Chief Growth Officer, respectively.

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CRO: To Go In-House or Go Agency?

Published January 8, 2020
 
 
Conversion rate optimization, or CRO, has become an essential part of every business’s website. As ecommerce shopping increases in popularity, it becomes glaringly obvious that it is necessary to provide a good user experience on your site, or at least one better than your competitors.

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MarTech Interview with Eric Vardon, CEO at Morphio

“The important part when not falling into a trend, is to stick with what you know while aiming to cut through and connect to your audience.”
Could you tell us about your journey in technology and how you started at Morphio?
Since the early 80’s and my first Atari Computer, I have been a closet nerd that loves progressive technology.

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Hui Wu-Curtis appointed as New President of World Connection

As part of World Connection‘s continued transformation and growth, Hugo Vignolo, CEO, announced that Hui Wu-Curtis has joined World Connection as our new President. Wu-Curtis will be responsible for World Connection’s overall organizational strategy, driving growth and profitability by supporting the success of our clients.

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5 Reasons Why it’s Time to Voice-Enable Your Surveys

Editor’s Note: This post is part of our Big Ideas series, a column highlighting the innovative thinking and thought leadership at IIeX events around the world. Abigail Stuart & Mike Page will be speaking at IIeX Europe 2020 in Amsterdam, Feb. 25-26. If you liked this article, you’ll LOVE IIeX Europe. Click here to learn more.

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Why ‘No Question Research’ Will Be the Next Big Thing

Editor’s Note: This post is part of our Big Ideas series, a column highlighting the innovative thinking and thought leadership at IIeX events around the world. Wim Hamaekers will be speaking at IIeX Europe 2019 in Amsterdam, Feb. 25-26. If you liked this article, you’ll LOVE IIeX Europe. Click here to learn more.

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AdTech Predictions 2020: Where is Premium Programmatic Inventory Management Heading?

As part of our Predictions Series 2020, we spoke to Charmagne Jacobs, VP/Head of Global Marketing and Partnerships at the programmatic-guaranteed platform, Adslot.
In this series, Charmagne answered our questions — talking about everything from third-party cookies to premium programmatic inventory to first-party data.

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How to Research like HubSpot’s Research Team

In college, research was always my favorite part of writing papers. I don’t know why, but finding data to back up my hypotheses always gives me a thrill.
But, even though I love research, it’s not exactly my forte — and I know I’m not alone.
Conducting market research is a necessity for both B2B or B2C companies.

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5 Tricks to Secure Insight Engagement and Memorability

Editor’s Note: This post is part of our Big Ideas series, a column highlighting the innovative thinking and thought leadership at IIeX events around the world. Mayra Munguia will be speaking at IIeX Europe 2019 in Amsterdam, Feb. 25-26. If you liked this article, you’ll LOVE IIeX Europe. Click here to learn more.

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Researchers Should Do More Market Research

Editor’s Note: This post is part of our Big Ideas series, a column highlighting the innovative thinking and thought leadership at IIeX events around the world. Jan Zwang will be speaking at IIeX Europe 2019 in Amsterdam, Feb. 25-26. If you liked this article, you’ll LOVE IIeX Europe. Click here to learn more. 
We’ve all been there, the sales pitch starts with full enthusiasm and drive.

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Data science is now recognized as the key to bridging the gap between tech and business within the corporate governance of companies

Data science has become an integral part of any enterprise because it solves problems. Companies can forecast the success rate of their strategies and, ultimately, manage operations more efficiently. At present, firms are data-rich. This means that they have a great deal of data that enables them to gain insight through proper analysis.

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The Last Frontier for Lean Methodology: Iterative Questions

Editor’s Note: This post is part of our Big Ideas series, a column highlighting the innovative thinking and thought leadership at IIeX events around the world. Athena Lam will be speaking at IIeX Europe 2019 in Amsterdam, Feb. 25-26. If you liked this article, you’ll LOVE IIeX Europe. Click here to learn more. 
Lean has been one of the guiding principles in the last decade.

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Former CMO of Calvin Klein, Marie Gulin-Merle Joins Google as Global VP of Ads Marketing

The former CMO of global fashion brand Calvin Klein, Marie Gulin-Merle is now part of the Ads Marketing business at Google. Marie served as the CMO and Chief Digital Officer of CK. CK is owned by PVH Corp. PVH also owns fashion brand- Tommy Hilfiger. Last month, Tommy Hilfiger announced their CMO- Michael Scheiner.

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