5 Tricks to Secure Insight Engagement and Memorability

Editor’s Note: This post is part of our Big Ideas series, a column highlighting the innovative thinking and thought leadership at IIeX events around the world. Mayra Munguia will be speaking at IIeX Europe 2019 in Amsterdam, Feb. 25-26. If you liked this article, you’ll LOVE IIeX Europe. Click here to learn more.

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Researchers Should Do More Market Research

Editor’s Note: This post is part of our Big Ideas series, a column highlighting the innovative thinking and thought leadership at IIeX events around the world. Jan Zwang will be speaking at IIeX Europe 2019 in Amsterdam, Feb. 25-26. If you liked this article, you’ll LOVE IIeX Europe. Click here to learn more. 
We’ve all been there, the sales pitch starts with full enthusiasm and drive.

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Data science is now recognized as the key to bridging the gap between tech and business within the corporate governance of companies

Data science has become an integral part of any enterprise because it solves problems. Companies can forecast the success rate of their strategies and, ultimately, manage operations more efficiently. At present, firms are data-rich. This means that they have a great deal of data that enables them to gain insight through proper analysis.

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The Last Frontier for Lean Methodology: Iterative Questions

Editor’s Note: This post is part of our Big Ideas series, a column highlighting the innovative thinking and thought leadership at IIeX events around the world. Athena Lam will be speaking at IIeX Europe 2019 in Amsterdam, Feb. 25-26. If you liked this article, you’ll LOVE IIeX Europe. Click here to learn more. 
Lean has been one of the guiding principles in the last decade.

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Former CMO of Calvin Klein, Marie Gulin-Merle Joins Google as Global VP of Ads Marketing

The former CMO of global fashion brand Calvin Klein, Marie Gulin-Merle is now part of the Ads Marketing business at Google. Marie served as the CMO and Chief Digital Officer of CK. CK is owned by PVH Corp. PVH also owns fashion brand- Tommy Hilfiger. Last month, Tommy Hilfiger announced their CMO- Michael Scheiner.

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The Marketing Tactics People Love (And Love to Hate) [Exclusive Survey]

Posted by amandamilliganI’ve always considered the most challenging part about digital marketing to be prioritizing.
There are hundreds of tactics available to you, and it can be overwhelming to determine which of them are most appropriate for your marketing goals and your target audience. (And we all know what happens when you try to do too much — you do it all poorly.

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NLP for Log Analysis – Tokenization

This is part 1 of a series of posts based on a presentation I gave at the Silicon Valley Cyber Security Meetup on behalf of my company, Insight Engines. Some of the ideas are speculative and I do not know if they are used in practice. If you have any experience applying these techniques on logs, please share in the comments below.

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Misadventures in experiments for growth

by MICHAEL FORTELarge-scale live experimentation is a big part of online product development. In fact, this blog has published posts on this very topic. With the right experiment methodology, a product can make continuous improvements, as Google and others have done. But what works for established products may not work for a product that is still trying to find its audience.

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Comparing production-grade NLP libraries: Running Spark-NLP and spaCy pipelines

A step-by-step guide to building and running a natural language processing pipeline.In part one of this blog series, we introduced and then trained models for tokenization and part-of-speech tagging using two libraries—John Snow Labs’ NLP for Apache Spark and Explosion AI’s spaCy.

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Before You Know It: The Unconscious Reasons We Do What We Do – Process – Reads

This book is written by a psychologist but understanding how people think is a large part of decision science [1] – a particularly common application of data science. There are a lot of experiments described in the book to learn how people feel or make decisions in a certain context and to rationalize those seemingly irrational behaviors.

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Formatting numbers at the command line

The utility numfmt, part of Gnu Coreutils, formats numbers. The main uses are grouping digits and converting to and from unit suffixes like k for kilo and M for mega. This is somewhat useful for individual invocations, but like most command line utilities, the real value is using it as part of pipeline.
The –grouping option will separate digits according to the rules of your locale.

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Insurance AI and Analytics USA Sample Delegate List Released: Allstate, AIG, QBE, Desjardins and More Confirmed – Announcement

This is Part III of a series of announcements relating to the Insurance AI and Analytics USA Summit. Data Double Confirm is proud to be a media partner of the Insurance AI and Analytics USA Summit with Insurance Nexus.If you happen to be in the US and are interested in how AI is transforming the insurance industry, block your dates for this event.

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2nd Applying AI and Deep Learning for Enterprises Conference Singapore – Announcement

This is Part I of a series of announcements relating to the 2nd Applying Artificial Intelligence and Deep Learning for Enterprises Conference. Data Double Confirm is proud to be a media partner of the 2nd Applying Artificial Intelligence and Deep Learning for Enterprises Conference with Clariden Global.

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Personalizing Insurance to Win Customers’ Hearts: Experts from QBE, Allstate and Arch MI Share Strategies – Announcement

This is Part V of a series of announcements relating to the Insurance AI and Analytics USA Summit. Data Double Confirm is proud to be a media partner of the Insurance AI and Analytics USA Summit with Insurance Nexus.Customer service has recently taken a central focus for insurance carriers.

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