Outsell and RXA Analysis of 18.7 Million Vehicle Transactions Finds that AI-Driven Lifecycle Marketing Measurably Increases Retention Rates, Service Revenue and Profitability for Dealers

Study Examined 960 Us Auto Dealerships and Their Relationships with 5.6m Consumers over a Period of Six Years; AI-Driven Marketing Found to Increase Loyalty, Repeat Business and Service Visits
Outsell, which offers the first AI-driven marketing automation platform for the automotive industry, announced the results of a comprehensive, multi-year data study conducted with RXA and Experian.

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How to Customize Google Analytics Campaign Timeout For Affiliates

  As a marketer, we all should have used the feature in Google Analytics to set Campaign Timeout period. By default, campaign timeout settings in Google Analytics is set to 6 months. What it means is, GA will stop giving…
The post How to Customize Google Analytics Campaign Timeout For Affiliates appeared first on Tatvic Analytics.

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15 Books Every College Student Needs to Read before Graduating

College life is considered a crucial phase of a person’s life. It is the transition period when a student slowly makes his/her way to the professional world. Whatever decisions you make during this period, shapes your future. So, when you are in college, you need to make smarter choices to ensure success.

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