It’s Content and It’s Links – Are We Making SEO Too Complicated?

Posted by AndrewDennis33Content and links — to successfully leverage search as a marketing channel you need useful content and relevant links.
Many experienced SEOs have run numerous tests and experiments to correlate backlinks with higher rankings, and Google has espoused the importance of “great content” for as long as I can remember.

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9 Reports Every SEO Needs: Introducing Custom Report Templates in Moz Pro

Posted by rachelgooodmanmooreReporting is central to our jobs as SEOs and helps us to communicate the value of our work to stakeholders and clients alike. Without good reporting, it can be a challenge to illustrate our success in search. We know how important it is — but it can also be painful and clunky.

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The Marketing Tactics People Love (And Love to Hate) [Exclusive Survey]

Posted by amandamilliganI’ve always considered the most challenging part about digital marketing to be prioritizing.
There are hundreds of tactics available to you, and it can be overwhelming to determine which of them are most appropriate for your marketing goals and your target audience. (And we all know what happens when you try to do too much — you do it all poorly.

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What Is BERT? – Whiteboard Friday

Posted by BritneyMullerThere’s a lot of hype and misinformation about the new Google algorithm update. What actually is BERT, how does it work, and why does it matter to our work as SEOs? Join our own machine learning and natural language processing expert Britney Muller as she breaks down exactly what BERT is and what it means for the search industry.

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Finding Ideas for a Video Series or Podcast – Whiteboard Friday

Posted by PhilNottinghamVideo and podcasts are only growing in popularity, proving to be an engaging way to reach your audience and find ways to talk about your industry or product. But it’s a crowded market out there, and finding a good idea is only half the battle.

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New Insights into Human Mobility with Privacy Preserving Aggregation

Posted by Adam Sadilek, Software Engineer and Xerxes Dotiwalla, Product Manager, Google Research Understanding human mobility is crucial for predicting epidemics, urban and transit infrastructure planning, understanding people’s responses to conflict and natural disasters and other important domains.

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Highlights from the 3rd Cohort of the Google AI Residency Program

Posted by Katie Meckley, Program Manager, Google AI Residency This fall marks the successful conclusion for the third cohort of the Google AI Residency Program. Started in 2016 with 27 individuals in Mountain View, CA, the 12-month program has grown to nearly 100 residents from nine locations across the globe.

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Introducing the Data Studio Community Connector Codelab

Posted by Minhaz Kazi, Developer Advocate, Google Data Studio Data Studio is Google’s free next gen business intelligence and data visualization platform. Community Connectors for Data Studio let you build connectors to any internet-accessible data source using Google Apps Script. You can build Community Connectors for commercial, enterprise, and personal use.

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Contributing Data to Deepfake Detection Research

Posted by Nick Dufour, Google Research and Andrew Gully, JigsawDeep learning has given rise to technologies that would have been thought impossible only a handful of years ago. Modern generative models are one example of these, capable of synthesizing hyperrealistic images, speech, music, and even video.

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Project Ihmehimmeli: Temporal Coding in Spiking Neural Networks

Posted by Iulia-Maria Comșa and Krzysztof Potempa, Research Engineers, Google Research, Zürich The discoveries being made regularly in neuroscience are an ongoing source of inspiration for creating more efficient artificial neural networks that process information in the same way as biological organisms.

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Using Deep Learning to Inform Differential Diagnoses of Skin Diseases

Posted by Yuan Liu, PhD, Software Engineer and Peggy Bui, MD, Technical Program Manager, Google Health An estimated 1.9 billion people worldwide suffer from a skin condition at any given time, and due to a shortage of dermatologists, many cases are seen by general practitioners instead.

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Learning to Smell: Using Deep Learning to Predict the Olfactory Properties of Molecules

Posted by Alexander B Wiltschko, Senior Research Scientist, Google Research Smell is a sense shared by an incredible range of living organisms, and plays a critical role in how they analyze and react to the world. For humans, our sense of smell is tied to our ability to enjoy food and can also trigger vivid memories.

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Quantum Supremacy Using a Programmable Superconducting Processor

Posted by John Martinis, Chief Scientist Quantum Hardware and Sergio Boixo, Chief Scientist Quantum Computing Theory, Google AI Quantum Physicists have been talking about the power of quantum computing for over 30 years, but the questions have always been: will it ever do something useful and is it worth investing in?

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Audio and Visual Quality Measurement using Fréchet Distance

Posted by Kevin Kilgour, Software Engineer and Thomas Unterthiner, Research Software Engineer, Google Research, Zürich “I often say that when you can measure what you are speaking about, and express it in numbers, you know something about it; but when you cannot measure it, when you cannot express it in numbers, your knowledge is of a meagre and unsatisfactory kind.

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#CraftyDataViz Winners

About a month ago, on a whim, I posted the #CraftyDataViz contest, hoping for some beautiful and wacky homemade visualizations, and you all sure came through! The entries were gorgeous and the judging was super difficult!
First, I’d like to thank our awesome judges, who went through 2 difficult rounds of judging and discussion to help select the winners!

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