Phunware Releases New User Activity Audiences Capability to its MaaS Platform

Phunware, Inc. , a fully-integrated enterprise cloud platform for mobile that provides products, solutions, data and services for brands worldwide, announced the release of new user engagement and retention features that allow brands to view real-time user activity data within its Multiscreen as a Service (MaaS) platform.

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The Innovation Toolkit: An Iterative Framework for Agile Research

Iterative research allows brands to make better products and better business decisions by implementing consumer data into each stage of development. Brands who leverage iterative research principles in their product development process have a success rate up to 6x higher than their competition.

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Bluebird Releases New IoT RFID Products With 20 Years of Accumulated Technology

The Company to Debut Its New Products at the NRF 2020, the Largest Retail Technology Event in North America, on the Coming 12th
Attends NRF 2020, the largest retail technology event in North America, to showcase new IoT RFID products for establishment of enterprise RFID environment.
Plans to expand its position in the related market through strategic products with strong partnership.

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How to Turn Customers Into Fans

How do some brands attract word-of-mouth buzz and radical devotion around products as every day as car insurance, surfboards, and underwear?
Ultimately, they embody the most powerful marketing force in the world — die-hard fans.
As a massive fan of live music (I’ve seen over 790 live shows including 75 Grateful Dead concerts), the idea of “fandom” has fascinated me for decades.

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Vuzix AR Industry Leadership Broadly Displayed at CES 2020

New AR Smart Glasses Products and Numerous Partnership Presentations Will Be on Display
Vuzix Corporation, a leading supplier of Smart Glasses and Augmented Reality (AR) technology and products, is pleased to report a robust presence at this year’s Consumer Electronics Show currently being held in Las Vegas, Nevada.

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IDTechEx Research: The AR, VR and MR Market is Estimated to Be Over $30 Billion by 2030

New IDTechEx report on AR, VR and MR products by Technology Analyst Dr. Charlotte Coles discusses the technology, market, and players of the past, present and future
XR, or extended reality, products are at the forefront of technological change. Virtual reality (VR), Augmented Reality (AR), and Mixed Reality (MR).

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Phunware Launches Landmark Routing Functionality to Location Based Services

Phunware, Inc. , a fully-integrated enterprise cloud platform for mobile that provides products, solutions, data and services for brands worldwide, announced the addition of landmark routing capabilities to its Location Based Services, allowing apps to display navigation instructions in a more user-friendly manner.

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Bursting with new products, there’s never been a better time for breakthrough innovation

The consumer packaged goods (CPG) market is bursting with new products. Incredibly, an average of 30,000 new products launch each year. That’s enough to fill the average grocery store. With all of this new comes great opportunity, change, and, of course, competition.

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The Beauty Brands Consumers Recognise the Most

Whist hundreds of brands are spoiling us with their products, and many new ones starting up their business, it’s becoming hard to be original and stand out from the crowd. But in order for a brand to find success it needs people to talk about it and be able to identify it easily.
With that in mind, the experts with an interest in beauty from Showerstoyou.co.

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Identifying Unique Sustainability Opportunities Across Categories to Foster Trust With Consumers

More and more, consumers are factoring a product’s sustainability attributes into their purchasing behavior—and are even redefining what constitutes healthy to include the health of the world at large. As we’ve noted earlier, 73% of global consumers say they’re willing to change their consumption habits to reduce their environmental impact.

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Chocolate Company Madécasse Announces Its New Name, Beyond Good, Developed by Brand Naming Agency River + Wolf

The name reflects the products’ exceptional taste and quality, as well as the company’s dedication to impact the continent of Africa
New York City brand naming agency River + Wolf is proud to announce its role in developing the brand name, Beyond Good, for the Direct Trade chocolate company formerly known as Madécasse.

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Informatica Launches Industry’s Most Comprehensive Data Engineering Solution to Address Critical Gap in Enterprise AI, Machine Learning and Analytics Initiatives

Data Engineers Now Have a Comprehensive Suite of Industry-Leading Products for End-to-End Data Management in Hybrid and Multi-Cloud Environments Leveraging Serverless Compute Capabilities
Informatica, the enterprise cloud data management leader, announced the launch of the Informatica Data Engineering solution, which provides the complete suite of tools data engineers need to deliver clean, reliab

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Getting Data Product Requirements Right

Often customer data products or applications go awry because of poor requirements.  While customers can describe a billing workflow or a mobile app feature, explaining how data should be used is less clear. Merely documenting a wish list of reports, fields and filters is a recipe for low adoption and canceled subscriptions.

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Product Insights for Airbnb

I love studying users and products, and think data science can be extremely useful in guiding product/strategy as a whole. So I thought it would be fun to depart from the usual machine learning and engineering things I write about, and do a quick study of Airbnb.
Think of this like business analysis, or strategy – from a data science point of view.

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Automated machine learning is coming… and it won’t matter

Recently, I’ve been seeing a lot of services and products advertising automation of machine learning. Data Robot and H2O.ai offer platforms that allow the creation of machine learning algorithms in point-and-click interfaces. They’ll even do the feature engineering for you! This functionality, or something like it, is slowly being built into various tools and programs.

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Oracle Machine Learning family of products

Over the summer, the suite of products and components supporting machine learning with Oracle Database and Big Data has undergone a soft rebranding. What customers have known as Oracle Advanced Analytics, among others, are now discussed under the umbrella of Oracle Machine Learning. You may have noticed the new Oracle Technology Network webpages supporting Oracle Machine Learning.

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