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Where Are NFPs Going Wrong with Their Advertising?

Although the aim is to support a good cause, ad effectiveness is not a given. Not For Profit campaigns, in fact, seem to struggle with long term growth. Through the System1 benchmarking tool we found that NFP ads in the UK and US usually score badly, with zero ads predicted to achieve 3% brand growth and over half predicted to achieve just 0.5% brand growth in the UK.

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Data Science Book: Profit Driven Business Analytics

Verbeke, Baesens and Bravo have written a data science book focusing on profit. Instead of the typical statistical or programming point of view, Profit Driven Business Analytics has a self-proclaimed value-centric perspective.
This means the book approaches each topic with a focus on profit, costs and ROI. Each data science subject is briefly explained and illustrated with business cases.

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