Valassis Uncovers New Motivations Driving Consumer Decision-Making

Findings Show Consumers Favor Brands That Provide Efficiency, Respond to Real-Time Needs
Valassis, the leader in marketing technology and consumer engagement, released a new research report “The Future of How People Shop,” offering brands and marketers a deeper understanding of the evolving behaviors and attitudes of consumers, and catalysts that drive engagement.

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How Translating Subtitles and Closed Captions Boosts Video Content Marketing

Closed captioning, like subtitling, display text on a video screen to provide additional and/or interpretive information. These textual supplements to visual content can do wonders for your Marketing and Search Engine Optimization (SEO). Having closed captions and subtitles available in many languages can vastly expand your viewership and therefore your potential reach and revenues.

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SiteOne Services Selects Izenda to Provide Home Builders with Business Intelligence to Help their Organization Thrive

Full System Integration Between SiteOne and Izenda Platforms Provide Real-Time Dashboards and Reports to Identify Trends, Optimize Performance and Reduce Costs
SiteOne Services, a customer service and work order management platform for builders, now delivers advanced business intelligence and actionable reports to customers using their platform.

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Adjust Extends Ad Revenue Reporting To MAX By AppLovin

MAX by AppLovin becomes latest partner to work with Adjust to provide Ad Revenue reporting, changing the way gaming apps will monetize in 2020 and beyond 
Adjust, the industry leader in mobile measurement, fraud prevention and cybersecurity, announced an extension of its Ad Revenue reporting to MAX, the monetization solution from mobile marketing platform AppLovin.

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Blueshift Identified as a Leader in G2’s Customer Data Platform and Marketing Automation Winter 2020 Grid Reports

G2’s Dual Recognition Validates Blueshift’s Mission To Provide The World’s First Data Activation Solution
Blueshift, the leading Customer Data Activation Platform, was identified as a leader in G2’s Customer Data Platform (CDP) and Marketing Automation grids in the Winter 2020 report.

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NextGen Leads, a Top-Tier Insurance Lead Generation Platform, Partners with Clearpoint Agency for Public Relations and Marketing Communications

Award-Winning PR Firm Hired to Provide Strategic Integrated Communications Program for Insurance Sales Leads Company Founded by EX-Googler
Clearpoint Agency, a public relations (PR) and digital marketing firm, announced it is leading public relations and marketing communications for NextGen Leads, a top-tier health, Medicare and auto insurance sales leads company.

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A New IDC MarketScape Assesses Ten General-Purpose Artificial Intelligence Software Platform Providers

International Data Corporation (IDC) published a new assessment of ten companies that provide general-purpose artificial intelligence (AI) software platforms. The IDC MarketScape report uses a comprehensive framework to assess these vendors relative to a set of criteria that explain both short-term and long-term success in the AI software platforms market.

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Terminus Acquires Sigstr to Power the Next Generation B2B Marketing Platform

Integrated Capabilities Provide the Most Complete Account-Centric Marketing Platform, Aligning Revenue Teams to Deliver Breakthrough Experiences Across the Entire Customer Lifecycle
Terminus the Customer rated account-based marketing platform, announced  its acquisition of Sigstr, the email signature marketing platform that turns the billions of 1:1 employee emails sent every year into powerful

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NETCONOMY and Productsup Announce Partnership to Provide End-To-End Omnichannel Solution to Their Customers

This partnership enables brands and retailers to enhance their omnichannel experiences and provide a frictionless customer journey
NETCONOMY, premier innovation partner for customer experience, and Productsup, leader in ecommerce data integration, announced they have entered a strategic partnership that enables their customers to create seamless, personalized and inspiring customer journeys across

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Confirmit Announces AI-Driven Digital Experience Solutions

Confirmit has announced a tranche of new features to its Confirmit Horizons platform. Together, they provide a seamless digital experience that delivers richer insights from Customer Experience and research programmes. The latest innovations simplify the challenges of understanding and acting on digital feedback.

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Fuze to Modernize Communications and Power Digital Transformation for the Los Angeles Angels

Fuze to provide best-in-class mobile experience, superior call quality, and real-time network monitoring
Fuze, the leading cloud-based communications provider for the modern global enterprise, will replace the 20 year-old legacy infrastructure for the Los Angeles Angels with a cloud-based solution to enhance workflow efficiencies and improve call quality across the organization, which will ultimat

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Sumo Logic Achieves AWS Container Competency Status

Recognition Highlights Sumo Logic’s Proven Ability to Provide AWS Customers Comprehensive Visibility Across their Containerized Workloads
Sumo Logic, a leader in continuous intelligence, announced it has achieved Amazon Web Services (AWS) Container Competency status, recognizing the company’s success in supporting AWS customers with real-time, actionable insights they can use to efficiently ru

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Equifax And Neustar Enter Into Agreement To Deliver Superior Segmentation Solutions For The Financial Services Industry

Relationship designed to provide marketers in financial services with a powerful new segmentation solution that does not rely on protected class demographics
Equifax Inc. and Neustar, Inc., announced a strategic agreement designed to deliver superior segmentation solutions to the financial services industry.

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PepsiCo Foodservice Unveils New Digital Lab to Help Restaurants Thrive In The Evolving Digital Marketplace

The new analytics-driven consultancy will bring together digital and technology partners to provide resources and solutions for foodservice customers
Digital disruption driven by consumer engagement with technology is transforming the restaurant and hospitality industry. That is why PepsiCo, Inc.

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RedPoint Global Takes Top Spot as the Most Comprehensive Customer Data Platform in CDP Institute Vendor Comparison Report

For the Second Consecutive Year, RedPoint Leads 33 CDP Vendors as the Only Platform to Provide All Features and Capabilities Measured by the Vendor-Neutral Organization
RedPoint Global, a top provider of customer data platform and customer engagement technologies, announced that for the second consecutive year, it has been positioned as the most comprehensive customer data platform (CDP) in the CD

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Jelastic Released Enterprise WordPress Hosting Package with Auto-Scaling and High Availability

Jelastic PaaS launched auto-scalable WordPress cluster to provide enterprise-level availability, easy setup and management for highly-loaded projects
Jelastic, multi-cloud platform that supplies a full-featured container-based PaaS for application deployment and management, launched enterprise-grade WordPress hosting package based on the newly-built cluster with pre-configured automatic scaling an

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