Edge Marketing Announces Strategic Partnership With UK-Based firstlight, Increasing International Services

Partnership further expands award-winning marketing and public relations firm’s global partner network
Edge Marketing, a US-based public relations and marketing firm serving the needs of organizations in the legal and accounting industries, announced a strategic partnership with firstlight.

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Facebook built a chatbot to help employees deflect criticism over the holidays

Illustration by Alex Castro / The Verge
Facebook’s public image is in such a disastrous state that the company’s public relations team built an artificial intelligence-powered chatbot to help its employees deflect criticism from family members over the holidays, reports The New York Times.

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The Door Expands National Footprint with Launch of Miami Office

The Door, the lifestyle, culinary and hospitality public relations and marketing agency that was acquired last year by Dolphin Entertainment, Inc., announces the expansion of its national footprint with the formation of a new South Florida-based location in Miami, Florida, which is also home to Dolphin Entertainment’s headquarters.

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CleverTap Names Walt & Company US Public Relations Agency of Record

Walt & Company, an award-winning Silicon Valley tech public relations and social media agency, announced that it has been selected by CleverTap as its U.S. public relations agency of record. CleverTap is the leading AI-powered customer lifecycle and user retention platform that helps brands maximize user lifetime value.

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MIDS Summer 2016 Capstone Presentations

On August 25, the summer 2016 datascience@berkeley graduates presented their capstone projects in a public webinar. For the capstone project, the graduates were tasked to solve a real-world situation or problem utilizing their data science skills in communication, problem-solving, influence, and management to provide a fully realized solution.

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Data Science, meet Social Good

by Quentin Dumont | 3 min read
In a way, the public enthusiasm over “big data” long revolved around an embarrassing paradox. Despite resounding promises that data analytics would eventually benefit us all, data scientists have (so far) mostly kept themselves busy with the click-through rate of Californian tech giants, or the ad targeting of North American department stores.

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