2020 Marketing Trends to Empower Your Brand in the New Decade

Published January 13, 2019
 
 
Ecommerce sales will surpass $4 trillion this year and approach $7 trillion by 2023, with digital sales growing over 6X faster than in-store sales through 2022. Ravenous competition is growing more fierce by the second and savvy shoppers are demanding a personalized & streamlined buying experience.

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Seven Areas Where MarTech CMOs Are Most Likely to Spend

Last month, MarTech Series published its take on Gartner’s report for Seven areas that the CMO will most likely spend in 2019. The seven areas are:
1. Digital Marketing
2. MarTech
3. Advertising
4. Workshorses
5. Innovation
6. Customer Experience
7. Personalization
Gartner predicts that 29% of the annual CMO budget will be disbursed towards MarTech.

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CRO: To Go In-House or Go Agency?

Published January 8, 2020
 
 
Conversion rate optimization, or CRO, has become an essential part of every business’s website. As ecommerce shopping increases in popularity, it becomes glaringly obvious that it is necessary to provide a good user experience on your site, or at least one better than your competitors.

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A New IDC MarketScape Assesses Ten General-Purpose Artificial Intelligence Software Platform Providers

International Data Corporation (IDC) published a new assessment of ten companies that provide general-purpose artificial intelligence (AI) software platforms. The IDC MarketScape report uses a comprehensive framework to assess these vendors relative to a set of criteria that explain both short-term and long-term success in the AI software platforms market.

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December 2019 Marketing News Recap

Published January 3, 2020
 
 
Welcome to the final monthly marketing recap of 2019! For our December 2019 marketing news recap, we’ll be covering some of the biggest news in the digital marketing world since last time, including slowing Instagram growth, new privacy laws impacting the U.S., the best marketing campaigns of 2019, and more.

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How Machine Learning And Contract Management Go Together

Last year, Harvard Business Review published a great article on the ways that AI are changing contract management. Author Beverly Rich has said that AI and machine learning will be integral to contracts in the 21st Century.
Rich said that there are some challenges to utilizing AI for contracts. The biggest issue is that the majority of companies don’t retain data on their contracts.

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Is Predictive Analytics Revealing Unexplored eCommerce Niches?

Predictive analytics is one of the biggest disruptive technologies shaping the eCommerce industry. IQLECT published an article on this last year titled The Importance of Predictive Analytics for E-commerce Stores.
The article pointed out that companies have lagged implementing predictive analytics technology, due to cost and complexity concerns.

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Big Data Sets Impressive New Standards On Integrated Business Systems

In 2013, Wired published a very interesting article about the role of big data in the field of integrated business systems. Author James Kobielus, the lead AI and data analyst for Wikibon and former IBM expert, said that there are a number of ways that integrated business systems are tapping the potential of AI and big data.

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Cyber 5 2019 Recap: Top Stats & ROI Revolution Client Wins

Published December 6, 2019
 
 
As the weather turns colder and the holidays quickly approach, consumers are constantly on the lookout for that special deal for all of the items on their list. The holiday shopping season unofficially begins with Cyber Week (also known as Cyber 5), the colossal shopping holiday that begins on Thanksgiving and ends on Cyber Monday.

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Will Machine Learning Save The Struggling Airline Industry?

In June, Aviation Today published a great article on the state of machine learning and AI in the airline industry. The article showed that machine learning and AI are helping the industry become more lucrative in the 21st Century.
The airline industry has started relying more on machine learning technology as new challenges threaten to cripple its business.

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5 Things You Need to Know from IIeX Behaviour UK 2019

Editor’s Note: Recently, we published an overview of key points from the IIeX Behavior US, in North America. We’ve also just had an IIeX Behaviour in the UK.  Here, Matthew Hellon and Ellie Jacobs summarize the highlights from the UK conference.
IIeX Behaviour UK 2019 was an interesting snapshot of how market researchers are adopting behavioral science.

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November 2019 Monthly Marketing News Recap

Published November 27, 2019
 
 
Welcome to November 2019’s marketing news recap! Last time, we covered the retail-pocalypse, advertising on TikTok, insights on audio for brands, and more.
This month has given us a lot to be thankful for in the marketing news world. We’ll talk about drone delivery, what to expect for the holiday season, social media advertising, and oh so much more.

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5 Things Digital Marketers Are Grateful For

Published November 20, 2019
 
 
Thanksgiving and the holiday season are upon us. Now is the perfect time to reflect on the things we’re grateful for in our lives.
As digital marketers, we have a lot to be grateful for. Sure, the industry is constantly changing and it can be hard to keep up.

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