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54% Of Black Friday Purchases Were With Brands Shoppers Had Never Purchased From; 22% of Customers Will Buy Again, according to Bluecore

The Retail Technology Company Reports That 32% of Shoppers Considered Their Purchases Up to Two Weeks in Advance and Nearly a Quarter of First-Time Buyers Will Buy From Retailers Again Within 108 Days
Retailers in apparel, jewelry and beauty saw an increase in average order values of between 5% – 20% this Black Friday, despite offering steep discounts, according to new insights from Bluecore.

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Rakuten Marketing Data Breaks down Consumer Habits During the First Holiday Shopping Events of the Season

Larger Purchases Made on Single’s Day and a Higher Frequency of Orders During Click Frenzy
Rakuten Marketing have released findings from data collected on Single’s Day and Click Frenzy which for the first time ever, fell over three consecutive days (Nov 11 – 13).

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