CRO: To Go In-House or Go Agency?

Published January 8, 2020
 
 
Conversion rate optimization, or CRO, has become an essential part of every business’s website. As ecommerce shopping increases in popularity, it becomes glaringly obvious that it is necessary to provide a good user experience on your site, or at least one better than your competitors.

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Adapting to the New Era of Search, According to Moz’s SEO Scientist

The era of the high Google click-through rate is nearing its end and the age of the low-click landscape is dawning.
While Google is still the number one traffic source for most sites on the web, over half of all searches these days result in no click at all.
There are a multitude of reasons to explain this shift.

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Painful Customer Support Experiences Bring 52% of American Consumers to Tears and Profanity

Genesys survey highlights cultural differences as U.S., China and India show highest rate of frustration while seeking help
More than half (52%) of U.S. respondents in a recent survey reveal they become so frustrated when soliciting customer support that they swear or even cry. This figure is similar to U.K. survey results (50%) but pales in comparison to the 60% response in India.

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Comments on October Housing Starts

Earlier: Housing Starts increased to 1.314 Million Annual Rate in OctoberTotal housing starts in October were at expectations and revisions to prior months were minor. The housing starts report showed starts were up 3.8% in October compared to September, and starts were up 8.5% year-over-year compared to October 2018.Single family starts were up 8.

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Conversion rates – you are (most likely) computing them wrong

How hard can it be to compute conversion rate? Take the total number of users that converted and divide them with the total number of users. Done. Except… it’s a lot more complicated when you have any sort of significant time lag.
Prelude – a story
Fresh out of school I joined Spotify as the first data analyst. One of my first projects was to understand conversion rates.

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Driving toward a healthier planet

With 100 million Toyota vehicles on the planet emitting greenhouse gases at a rate roughly comparable to those of France, the Toyota Motor Corporation has set a goal of reducing all tailpipe emissions by 90 percent by 2050, according to Brian Storey, who directs the Toyota Research Institute (TRI) Accelerated Materials Design and Discovery program from its Kendall Square office in Cambridge, Massa

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What to Expect in Tatvic’s UX Audit Report [Infographic]

User Experience is not just a hot buzzword that marketers are on and on about for no reason. The conversion rate of your website depends on it. Not that we need an introduction to UX or the importance of it…
The post What to Expect in Tatvic’s UX Audit Report [Infographic] appeared first on Tatvic Analytics.

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Technical SEO Clickability Checklist

While click-through rate (CTR) has everything to do with searcher behavior, there are things you can do to improve your clickability on the SERPs. While meta descriptions and page titles with keywords do impact CTR, we’re going to focus on the technical elements because that’s why you’re here.

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MBA: “Mortgage Delinquencies Fall to Lowest Level in Nearly 25 Years”

From the MBA: Mortgage Delinquencies Fall to Lowest Level in Nearly 25 YearsThe delinquency rate for mortgage loans on one-to-four unit residential properties decreased to a seasonally adjusted rate of 3.97 percent of all loans outstanding at the end of the third quarter of 2019, according to the Mortgage Bankers Association’s (MBA) National Delinquency Survey.

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