Here are the 2020 B2C content marketing research results from MarketingProfs and Content Marketing Institute. See what key actions and approaches you can take to improve your own content marketing program.Read Full Story
Traditional research methodologies have transitioned to become more agile. This allows for flexibility throughout the development process—from strategic exploratory, down to tracking.Read Full Story
Monetate Research Shows Increase in Personalization and Better Performance over Last Year
Monetate, a Kibo Company and a worldwide leader in personalization, announced findings from Thanksgiving weekend including Black Friday and Cyber Monday.
In college, research was always my favorite part of writing papers. I don’t know why, but finding data to back up my hypotheses always gives me a thrill.
But, even though I love research, it’s not exactly my forte — and I know I’m not alone.
Conducting market research is a necessity for both B2B or B2C companies.
Editor’s Note: Survey research is a hard craft to master. Many facets, from sample design to questionnaire design to analysis, take time and skill to master and can go wrong for many reasons. Combatting fraud makes a difficult job even tougher, and threatens the credibility of everything we do.Read Full Story
Former Leader of Research and Advisory Services at SiriusDecisions Brings Deep Account-Based Marketing (ABM) Expertise to New Role
Engagio, the leader in B2B marketing engagement software, announces Megan Heuer has joined the team as VP of marketing. In her new role, she will lead Engagio’s marketing team and support the company’s rapid and continued growth.
Research published by OneLogin as it opens its new Dublin office and creates 30 new roles
Nearly two in five Irish adults (39 percent) haven’t updated their main password in the last 12 months, according to new research.
New Culture Risk Check Tool Helps Companies Identify Cultural Vulnerabilities –
Research Finds That 30 Percent of U.S.
Illustration by Alex Castro / The Verge
Facebook has a new market research app launching today called Viewpoints, just a few months after the company introduced an Android data collection app called Study designed to monitor what and for how long users are accessing other software on the Google-owned operating system.
Both apps have a controversial history.
We talk a lot in the market research industry about what needs to change and the challenges we face, but there are some notable innovations happening as well. In fact, we’re seeing positives like rising respondent engagement with suppliers focusing on experiences and using technology like automation to even turn down “bad” studies that are long and complicated.Read Full Story
Durham University is a globally outstanding center of teaching and research excellence, specializing in the fields of astrophysics and particle physics. The university’s Institute for Computational Cosmology (ICC) is made of cosmologists working to understand big questions about the universe.Read Full Story
Research Finds That Three out of Four CRM Users Want More out of AI and Are Willing to Switch to Get It
Freshworks Inc., the customer engagement software company, announced research that reveals broad dissatisfaction with the latest artificial intelligence (AI) and machine learning (ML) available in today’s CRM solutions.
It’s the Quantitative Research Methods Workshop, 12:00-1:15 p.m.Read Full Story
Recent research has found that many families of machine learning models are vulnerable to adversarial examples: inputs that are specifically designed to cause the target model to produce erroneous outputs. In this survey, we focus on machine learning models in the visual domain, where methods for generating and detecting such examples have been most extensively studied.Read Full Story
Editor’s Note: What makes a good market research report? Clearly, this is not a simple question and one that has been argued passionately since I entered this business nearly forty years ago. We recently featured an article by Sherman and Gains (see link below) that discussed the often-differing views of clients and suppliers on the value of reports provided.Read Full Story
As a college student, you will often be required to submit a written research paper in whatever field. For such a paper, you will have to analyze different data and come up with a hypothesis. This is where artificial intelligence comes into play. It helps you analyze data and make predictions based on your findings.Read Full Story
Editor’s Intro: One thing I learned fairly early in my market research supplier career is that the best business relationships are “win-win”: if we can make our clients look good, if we can help them demonstrate positive impact on their business through our research, it will lead to more business for us too.Read Full Story
I submit that our Market Research industry has been experiencing what I’m calling an “Inverted Moore’s Law.”
I’m sure you are familiar with the concept of Moore’s Law… generated by Gordon Moore, co-founder of Intel in 1965, and largely proven today, that computing power would double every two years while costs halved.
Personal Information, Research Data, Massive Lamba Scale, and The Moral Character of Cryptographic Work
Presidio — recognizers for personally identifiable information, assembled into a pipeline that helps you scrub sensitive text such as credit card numbers, names, locations, social security numbers, bitcoin wallets, US phone numbers, and financial data.
Here’s sharing a research done by 365 Data Science! ——-‘Data scientist’ is easily one of the best professions in the world right now. Not only that but it is also one of the newest. This makes things a little tricky for anyone who wishes to enter the field, as discovering which path to take can be like following a dirt trail through a dark forest.Read Full Story