How to Research like HubSpot’s Research Team

In college, research was always my favorite part of writing papers. I don’t know why, but finding data to back up my hypotheses always gives me a thrill.
But, even though I love research, it’s not exactly my forte — and I know I’m not alone.
Conducting market research is a necessity for both B2B or B2C companies.

Read Full Story

AI’s Biggest Impact on Market Research Should Terrify Us All

Editor’s Note: Survey research is a hard craft to master. Many facets, from sample design to questionnaire design to analysis, take time and skill to master and can go wrong for many reasons. Combatting fraud makes a difficult job even tougher, and threatens the credibility of everything we do.

Read Full Story

Engagio Adds to Caliber of Executive Team; Welcomes Megan Heuer as VP of Marketing

Former Leader of Research and Advisory Services at SiriusDecisions Brings Deep Account-Based Marketing (ABM) Expertise to New Role
Engagio, the leader in B2B marketing engagement software, announces Megan Heuer has joined the team as VP of marketing. In her new role, she will lead Engagio’s marketing team and support the company’s rapid and continued growth.

Read Full Story

Facebook launches new market research app after shutting down its controversial VPN service

Illustration by Alex Castro / The Verge
Facebook has a new market research app launching today called Viewpoints, just a few months after the company introduced an Android data collection app called Study designed to monitor what and for how long users are accessing other software on the Google-owned operating system.
Both apps have a controversial history.

Read Full Story

Battling Fraud Through Innovation: Your Data Quality Depends on it

We talk a lot in the market research industry about what needs to change and the challenges we face, but there are some notable innovations happening as well. In fact, we’re seeing positives like rising respondent engagement with suppliers focusing on experiences and using technology like automation to even turn down “bad” studies that are long and complicated.

Read Full Story

BrandPost: Conquering a Universe of Data with High Performance Computing

Durham University is a globally outstanding center of teaching and research excellence, specializing in the fields of astrophysics and particle physics. The university’s Institute for Computational Cosmology (ICC) is made of cosmologists working to understand big questions about the universe.

Read Full Story

‘Artificial Impact’: Only 12% of CRM Users Actually Use an AI-Based Tool

Research Finds That Three out of Four CRM Users Want More out of AI and Are Willing to Switch to Get It
Freshworks Inc., the customer engagement software company, announced research that reveals broad dissatisfaction with the latest artificial intelligence (AI) and machine learning (ML) available in today’s CRM solutions.

Read Full Story

Document worth reading: “Adversarial Examples in Modern Machine Learning: A Review”

Recent research has found that many families of machine learning models are vulnerable to adversarial examples: inputs that are specifically designed to cause the target model to produce erroneous outputs. In this survey, we focus on machine learning models in the visual domain, where methods for generating and detecting such examples have been most extensively studied.

Read Full Story

Yes, Market Research Agencies Produce Poor Quality Reports – But Why?

Editor’s Note: What makes a good market research report? Clearly, this is not a simple question and one that has been argued passionately since I entered this business nearly forty years ago. We recently featured an article by Sherman and Gains (see link below) that discussed the often-differing views of clients and suppliers on the value of reports provided.

Read Full Story

Why Artificial Intelligence Research is Still Relevant

As a college student, you will often be required to submit a written research paper in whatever field. For such a paper, you will have to analyze different data and come up with a hypothesis. This is where artificial intelligence comes into play. It helps you analyze data and make predictions based on your findings.

Read Full Story

Your 2 Step Recipe to Creating an ROI Partnership

Editor’s Intro: One thing I learned fairly early in my market research supplier career is that the best business relationships are “win-win”:  if we can make our clients look good, if we can help them demonstrate positive impact on their business through our research, it will lead to more business for us too.

Read Full Story

The Insights & Analytics Ecosystem of the Future

I submit that our Market Research industry has been experiencing what I’m calling an “Inverted Moore’s Law.”
I’m sure you are familiar with the concept of Moore’s Law… generated by Gordon Moore, co-founder of Intel in 1965, and largely proven today, that computing power would double every two years while costs halved.

Read Full Story

Four short links: 27 August 2019

Personal Information, Research Data, Massive Lamba Scale, and The Moral Character of Cryptographic Work
Presidio — recognizers for personally identifiable information, assembled into a pipeline that helps you scrub sensitive text such as credit card numbers, names, locations, social security numbers, bitcoin wallets, US phone numbers, and financial data.

Read Full Story

The Typical Data Scientist Profile in 2019

Here’s sharing a research done by 365 Data Science! ——-‘Data scientist’ is easily one of the best professions in the world right now. Not only that but it is also one of the newest. This makes things a little tricky for anyone who wishes to enter the field, as discovering which path to take can be like following a dirt trail through a dark forest.

Read Full Story