GetApp Unveils Results of Workforce Trends Study, Uncovering Shifts in Remote Work, Privacy and AI SMB Perceptions

Research From Software Insights Company Shows a 400 Percent Increase in Remote Working Behaviors, a Data Security Knowledge-Gap and an Unpreparedness to Tackle AI-Fueled Business Transformation
GetApp, a recommendation engine that helps SMBs make informed software purchasing decisions, announced the results on a new research study which examined the impact emerging technologies are having on workf

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DEVCON Announces Protect Elect 2020: Providing Free Access to Security Software For Media Companies

Industry-Leading Influencers and 10 Major Fortune 500 Media Companies to Launch Public Research Initiative to Defeat the Weaponization of Marketing Technology
DEVCON, the industry leader in online client-side security, announced the launch of its “Protect Elect 2020” program providing publishers with free cybersecurity software in advance of the upcoming 2020 US presidential election.

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Bixby Research and Analytics Turns to Rightpoint’s Technology Capabilities to Develop the First Comprehensive Platform Dedicated to the Private Debt Market

Bixby Research and Analytics, a financial technology company that is modernizing information flow, announced that it has launched the first comprehensive web platform dedicated to the private debt market – and selected Rightpoint, a Genpact company, and the digital consultancy with technology at its core, for its experience design and development capabilities.

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YUKAI Resort Launches Customer Experience Management Program With Service Management Group

Service Management Group (SMG), a global customer experience, employee experience and brand research partner to more than 500 brands, has been hired by YUKAI Resort to identify customer expectations, uncover key drivers of customer satisfaction and advance the customer experience across the organization.

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Key Challenges Every Solopreneur Faces, and How to Overcome Them

Research shows that around 7.5% of working people fall into the solopreneur category in the United States: that’s nearly 16 million people. Though the number is impressive, only 33% of solopreneur businesses survive for ten years or more. Large companies have entire departments to educate and empower their workforce, whereas solopreneurs often miss out on such resources.

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Comscore Television Viewing Data Helps Predict Advertising Audience Decline

New Research Utilizes Artificial Neural Networks, Harnesses Comscore’s Massive Television Viewing Database to Quantitatively Assess Influencing Factors Affecting Ad Avoidance
Comscore, a trusted partner for planning, transacting, and evaluating media across platforms, is excited to be collaborating with Syracuse University’s S.I.

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The Innovation Toolkit: An Iterative Framework for Agile Research

Iterative research allows brands to make better products and better business decisions by implementing consumer data into each stage of development. Brands who leverage iterative research principles in their product development process have a success rate up to 6x higher than their competition.

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Monthly Dose of Design: Writing for Digital Platforms

In the previous two articles, we’ve explored the fundamentals of how to design a digital platform for research purposes. We’ve already covered Wireframing and User Interface Design. This month we’re discussing how to write copy so it’s an effective design asset for digital research platforms.

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2020 Outlook: Blackhawk Network CEO and President Previews the New Ways Shoppers Want to Pay In-Store

Talbott Roche Shares New Shopper Research at NRF 2020: Retail’s Big Show
Blackhawk Network CEO and President Talbott Roche will share new research on shopper preferences for payment methods and how retailers can close the physical and digital gap. Roche will present these findings at NRF 2020: Retail’s Big Show in New York City on Monday, January 13.

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Data Scandals in the Age of GDPR: Changing our Perceptions of Data

Editor’s Note: Who owns the data? For much of my career in survey research, it was an easy question to answer: the client owned the data, but not the names of the survey participants. That was confidential. Now, in the digital world, attaching all kinds of personal data to specific individuals for marketing purposes has become a staggeringly huge business.

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Happy Retirement: An Interview with our Editor, Larry Friedman Ph.D.

Larry Friedman, Ph.D. has had a long and storied career in market research: Chief Research Officer of TNS before his retirement, then Editor of GreenBook Blog for the last few years. In that role he ushered in a new benchmark of quality and a consistent vision of the role GreenBook Blog can play in furthering our goal of being the home of thought leadership in the insights & analytics industry.

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How to Research like HubSpot’s Research Team

In college, research was always my favorite part of writing papers. I don’t know why, but finding data to back up my hypotheses always gives me a thrill.
But, even though I love research, it’s not exactly my forte — and I know I’m not alone.
Conducting market research is a necessity for both B2B or B2C companies.

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AI’s Biggest Impact on Market Research Should Terrify Us All

Editor’s Note: Survey research is a hard craft to master. Many facets, from sample design to questionnaire design to analysis, take time and skill to master and can go wrong for many reasons. Combatting fraud makes a difficult job even tougher, and threatens the credibility of everything we do.

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Engagio Adds to Caliber of Executive Team; Welcomes Megan Heuer as VP of Marketing

Former Leader of Research and Advisory Services at SiriusDecisions Brings Deep Account-Based Marketing (ABM) Expertise to New Role
Engagio, the leader in B2B marketing engagement software, announces Megan Heuer has joined the team as VP of marketing. In her new role, she will lead Engagio’s marketing team and support the company’s rapid and continued growth.

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