IMS Hires Nick Fearnley as Senior Vice President, Merchandising Technology

Integrated Merchandising Solutions (IMS), a leading retail marketing and merchandising agency, announced the addition of Nick Fearnley to its Chicago office. Mr. Fearnley has over 25 years of digital technology experience , most recently as founder and CEO of UK-based SignStix, Ltd., and joins the IMS retail merchandising team as Senior Vice President, Merchandising Technology.

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New Retail Report: Customers Are Looking for More Value Out of Loyalty Programs

63% of retail customers say offering faster delivery influences signing up for loyalty membership
A new retail report by CFI Group and Radial shows that 38% of customers generally avoid participating in retail loyalty programs. Many customers just don’t see enough value being offered in loyalty programs to make it worth joining.

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Bedrock Analytics Joins Nielsen Connect Partner Network

Enables CPG companies to seamlessly integrate Nielsen’s retail data with Bedrock’s analytics platform to create compelling selling stories
Bedrock Analytics, an intelligent analytics and insights automation platform for the Consumer Packaged Goods (CPG) industry, announced today it has joined the Nielsen Connect Partner Network.

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How Open-Source Product Information Management is Bringing SMBs On a Level Playing Field with Big Tech Firms?

The customer journey is no longer a linear path. The rise of Omnichannel as the defining retail strategy of the early 21st century has replaced the typical funnel-based buyer journey in favor of a multi-layered experience that moves across touchpoints.

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54% Of Black Friday Purchases Were With Brands Shoppers Had Never Purchased From; 22% of Customers Will Buy Again, according to Bluecore

The Retail Technology Company Reports That 32% of Shoppers Considered Their Purchases Up to Two Weeks in Advance and Nearly a Quarter of First-Time Buyers Will Buy From Retailers Again Within 108 Days
Retailers in apparel, jewelry and beauty saw an increase in average order values of between 5% – 20% this Black Friday, despite offering steep discounts, according to new insights from Bluecore.

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CBL Properties Broadens Holiday Marketing Strategy at its Retail Properties

New Events and Ad Campaigns Span Retail Portfolio
Sensory-friendly Santa experiences, snow shows and pet photo nights are among the exciting and fun programs CBL Properties is offering at its retail centers this holiday season. This year also marks the fourth year the company will close 55 of its properties on Thanksgiving.

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3 Ways Brands Can Win Black Friday with Digital Ads

Black Friday is one of the biggest days in the retail calendar, and for good reason. Every year, the post-thanksgiving sale brings in more and more attention, and with that, revenue. However, with the ever-growing reliance on the digital world, we are seeing a significant shift towards online sales.
In 2018, while footfall in shops dropped by 5.

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Data Mining in Retail Industry

Retail industry collects large amount of data on sales and customer shopping history. The quantity of data collected continues to expand rapidly, especially due to the increasing ease, availability and popularity of the business conducted on web, or e-commerce. Retail industry provides a rich source for data mining.

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Friday: Retail Sales, NY Fed Mfg, Industrial Production

Friday:• At 8:30 AM ET, Retail sales for October will be released.  The consensus is for a 0.2% increase in retail sales.• Also at 8:30 AM, The New York Fed Empire State manufacturing survey for November. The consensus is for a reading of 5.0, up from 4.0.• At 9:15 AM, The Fed will release Industrial Production and Capacity Utilization for October. The consensus is for a 0.

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A Gentle Introduction to Recommender Systems with Implicit Feedback

Recommender systems have become a very important part of the retail, social networking, and entertainment industries. From providing advice on songs for you to try, suggesting books for you to read, or finding clothes to buy, recommender systems have greatly improved the ability of customers to make choices more easily.

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Merchandise Attribution

Let’s tell a little story here.Back in the stone ages of retail (1997) I worked at Eddie Bauer. We had a division in our stores called “Sport Shop”.If you walked into one of our stores, you’d first see the Sport Shop department … a canoe handing from the ceiling, fishing lures, general manly outdoor merchandise and gear.You’d watch a couple enter the store.

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RFM Segmentation

 Even though RFM segmentation is well known in retail industry, and basic premise is that by knowing recency, frequency and value of the purchase you can be in good position to start figuring out specific customer in terms of its value, purchasing behavior and its loyalties. However, same logic can be applied for any phenomena that we trying to predict.

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Retail Sales increased 0.3% in October

On a monthly basis, retail sales increased 0.3 percent from September to October (seasonally adjusted), and sales were up 3.1 percent from October 2018.From the Census Bureau report:Advance estimates of U.S. retail and food services sales for October 2019, adjusted for seasonal variation and holiday and trading-day differences, but not for price changes, were $526.5 billion, an increase of 0.

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