Newswire’s Earned Media Advantage Guided Tour Helps Sports Nutrition Retail Company Expand Brand Awareness

Sports Nutrition Retail Company Extends Its Reach by Cutting Time to Market and Increasing Brand Awareness While on the Earned Media Advantage Guided Tour
In an effort to expand its brand awareness and showcase the company as a leader in the industry, a sports nutrition retail company that has signed with Newswire’s Earned Media Advantage Guided Tour has achieved one of its goals.

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Precima Presents the Latest Trends in Digital Shopper Personalization at NRF’s 2020 Big Show

Precima, a global retail strategy, analytics and cloud software company that provides data-driven solutions to retailers, is starting off the new year sharing impactful research on how shopper behaviors are changing the way retailers need to engage them in an Exhibitors Big Ideas session at the National Retail Federation’s Big Show 2020.

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CITCON and Cegid Team Up to Launch Integrated Chinese QR Mobile Payment Solution

Cegid’s luxury and fashion retail customers are able to turn on Chinese QR mobile payments to grow top-line revenue and streamline the payment process
CITCON, a leading cross-border mobile payment and marketing platform has teamed up with Cegid, a unified commerce solution leader with POS management solutions for luxury and fashion, beauty and specialty retail, to launch Chinese QR mobile paymen

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As Mobile Traffic Dominates Over 50% of Retail Website Visits, Search Still Performs Better than Social Based on Episerver Analysis of 4 Billion Sessions

Episerver Releases Its Biannual B2C Benchmark Report Detailing Retail Key Performance Indicators Across Traffic Sources and Devices
Retail brands have a big opportunity to turn passive swipers into active shoppers as mobile device penetration is at an all-time high and social media conversions are trending upward – despite being outperformed by organic and paid search – according to data from

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Bluebird Releases New IoT RFID Products With 20 Years of Accumulated Technology

The Company to Debut Its New Products at the NRF 2020, the Largest Retail Technology Event in North America, on the Coming 12th
Attends NRF 2020, the largest retail technology event in North America, to showcase new IoT RFID products for establishment of enterprise RFID environment.
Plans to expand its position in the related market through strategic products with strong partnership.

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True Fit Partners With Google Cloud to Host and Leverage the World’s Largest Data Set for Fashion

New Partnership Enhances Shopping Experience and Evolves the Fashion Retail Market
True Fit®, the data-driven personalization platform for footwear and apparel, announced a strategic partnership with Google Cloud that makes it easy for retailers to leverage the Fashion Genome , the largest connected data set for fashion.

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IRI and Influential Team Up for First-to-Market Launch of Social Campaign Conversion Feed

IRI®, a global leader in innovative solutions and services for consumer, CPG, retail and media companies, and Influential, the leading AI influencer technology Social Intelligence firm and IBM Watson Developer Partner, announced an upfront to launch a first-to-market product for influencer marketing, utilizing IRI Campaign Conversion Feed (CCF) on social platforms.

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Best Christmas and New Year Mobile Apps of 2019

Holidays are here, and whether you are at home, at work or shopping at your favorite retail outlet, there are countless ways you can prepare for Christmas and the New Year. US retailers and online e-commerce companies offer exciting discounts to smartphone users who download and make payments through mobile apps, e-wallets, and social media links.

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Half of Retailers Unprepared for Christmas Fraud Frenzy

– Retailers hit by 20,000 fraud attempts, following swing towards digital holiday retail spend –
Thousands of British retailers and millions of shoppers are being targeted by fraudsters as the holiday shopping season is in a full swing according to a comprehensive study by retail and fraud experts at GBG – the global identity data specialist.

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IMS Hires Nick Fearnley as Senior Vice President, Merchandising Technology

Integrated Merchandising Solutions (IMS), a leading retail marketing and merchandising agency, announced the addition of Nick Fearnley to its Chicago office. Mr. Fearnley has over 25 years of digital technology experience , most recently as founder and CEO of UK-based SignStix, Ltd., and joins the IMS retail merchandising team as Senior Vice President, Merchandising Technology.

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New Retail Report: Customers Are Looking for More Value Out of Loyalty Programs

63% of retail customers say offering faster delivery influences signing up for loyalty membership
A new retail report by CFI Group and Radial shows that 38% of customers generally avoid participating in retail loyalty programs. Many customers just don’t see enough value being offered in loyalty programs to make it worth joining.

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Bedrock Analytics Joins Nielsen Connect Partner Network

Enables CPG companies to seamlessly integrate Nielsen’s retail data with Bedrock’s analytics platform to create compelling selling stories
Bedrock Analytics, an intelligent analytics and insights automation platform for the Consumer Packaged Goods (CPG) industry, announced today it has joined the Nielsen Connect Partner Network.

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How Open-Source Product Information Management is Bringing SMBs On a Level Playing Field with Big Tech Firms?

The customer journey is no longer a linear path. The rise of Omnichannel as the defining retail strategy of the early 21st century has replaced the typical funnel-based buyer journey in favor of a multi-layered experience that moves across touchpoints.

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54% Of Black Friday Purchases Were With Brands Shoppers Had Never Purchased From; 22% of Customers Will Buy Again, according to Bluecore

The Retail Technology Company Reports That 32% of Shoppers Considered Their Purchases Up to Two Weeks in Advance and Nearly a Quarter of First-Time Buyers Will Buy From Retailers Again Within 108 Days
Retailers in apparel, jewelry and beauty saw an increase in average order values of between 5% – 20% this Black Friday, despite offering steep discounts, according to new insights from Bluecore.

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CBL Properties Broadens Holiday Marketing Strategy at its Retail Properties

New Events and Ad Campaigns Span Retail Portfolio
Sensory-friendly Santa experiences, snow shows and pet photo nights are among the exciting and fun programs CBL Properties is offering at its retail centers this holiday season. This year also marks the fourth year the company will close 55 of its properties on Thanksgiving.

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