Designing a Podcast for Audio SEO, According to HubSpot’s Podcast Expert

In 2019, Google began rolling out what is arguably one of the most significant changes to its search engine since the introduction of dedicated video carousels in June 2018, or the introduction of featured snippets in October 2017: Google has begun to ad podcasts to search results.

Read Full Story

5 Examples of Truly Unique Company Culture

When I start a job search, a huge factor that notates whether or not I send in an application is a company culture I can see myself contributing to and thriving in. I am totally one of the candidates who won’t apply to a company with a negative reputation.
Companies are defined by the values and protocol set in place. This is what a company culture is.

Read Full Story

IAB President Patrick Dolan Announces Departure After 13 Years at Digital Industry Trade Association

Organization Launches Search for Successor to Lead Strategy, Strategic Marketing, and Revenue
The Interactive Advertising Bureau (IAB) announced that the organization’s President, Patrick Dolan, will depart in June 2020 to pursue an entrepreneurial opportunity, after 13 years guiding the digital marketing and media industry trade association toward unprecedented growth and influence.

Read Full Story

Prices Up, Customers Down

Recall our paid search scenario from yesterday.Spend = $100,000.Clicks = 200,000.Cost per Click = $0.50.Conversion Rate = 1.8%.Orders = 3,600.Average Order Value = $100.Profit Factor = 30%.Profit = (3,600*100)*0.30 – $100,000 = $8,000.Profit per Order = (8,000 / 3,600) = $2.22.The following year your merchandising team increases prices via introducing new items at higher price points.

Read Full Story

One Hundred Best SEO Companies Announced by topseos.com

The Independent Authority on Search Vendors, Topseos.Com, Has Announced Their List of the Best Search Engine Optimization Companies for the Month of December 2019
The independent authority on Search vendors, topseos.com, has announced their list of the best search engine optimization companies for the month of December 2019.

Read Full Story

3 Ways Big Data Is Bringing SEO Out of The Stone Age

Anybody that was online in the 1990s knows how different search engines are in the field of SEO. Big data has drastically improved the functionality of search engines.
Big data has had a two-pronged effect on the search engine industry. AJ Agrawal, the CEO of Alumnify has talked about this in his article on Inc.

Read Full Story

Budding Perth Growth Marketing Agency Launches

The Bud Team Has Launched a New Growth Marketing Agency to Expand Capabilities Across SEO, Paid Search, Social and Content and Bring a New Customer Experience Approach to the Perth Digital Marketing Agency Landscape
With digital evolving rapidly over the last couple of years, it’s been a lot for most business owners to stomach what the right solution is amongst a plethora of options and how to b

Read Full Story

Integrating Search and Social: Best-Practices for Cross-Channel Marketing

Paid search and social are both performance channels with particular strengths and weaknesses. Used intelligently together, these two channels combine for a powerhouse multichannel campaign. Here’s what you need to know to successfully integrate your search and social campaigns.

Read Full Story

It’s Content and It’s Links – Are We Making SEO Too Complicated?

Posted by AndrewDennis33Content and links — to successfully leverage search as a marketing channel you need useful content and relevant links.
Many experienced SEOs have run numerous tests and experiments to correlate backlinks with higher rankings, and Google has espoused the importance of “great content” for as long as I can remember.

Read Full Story

A Machine Learning Course: Should Data Scientists Take One?

Machine learning, a subfield of artificial intelligence, is huge right now. In 2015, the web search for this topic exploded, and interest in it continues to rise today. According to Entrepreneur, machine learning “has garnered particular attention from the pundits for its potential impact on the world’s most important industries.” trends.embed.

Read Full Story