The Secret to Great Visitor Management: People Management

Visitor management may seem like a boring and unglamorous aspect of corporate life. But the fact is that it is an important discipline where meaningful interactions and engagements should be the norm. Your firm should ideally implement a personalized digital reception process to greet and welcome your guests warmly when they enter your building.

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Where Are NFPs Going Wrong with Their Advertising?

Although the aim is to support a good cause, ad effectiveness is not a given. Not For Profit campaigns, in fact, seem to struggle with long term growth. Through the System1 benchmarking tool we found that NFP ads in the UK and US usually score badly, with zero ads predicted to achieve 3% brand growth and over half predicted to achieve just 0.5% brand growth in the UK.

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