Codifying Political Speech: Using Biometric Data to Identify Demographics

Editor’s Note: This post is part of our Big Ideas series, a column highlighting the innovative thinking and thought leadership at IIeX events around the world. Josipa Majic will be speaking at IIeX Europe 2020 in Amsterdam, Feb. 25-26. If you liked this article, you’ll LOVE IIeX Europe. Click here to learn more.

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Kurtosys Releases the Real Growth Podcast With VP of Global Marketing Leeya Hendricks

Kurtosys is excited to be reinvigorating their podcast series, bringing you some excellent insights from industry leaders in financial services, as well as taking a deep dive into the services that Kurtosys provide.
In this first edition of 2020, host Elliot Burr talks to VP of Global Marketing, Leeya Hendricks, who discusses Kurtosys’ new rebrand.

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Marketing’s Role in Digital Transformation: Why Sales Owns the Last Mile

It’s Not the Buyer Journey, It’s the Customer Journey.
This is the last in a series of articles on the largest change to Marketing since the rise of the internet. We are now facing the last mile of relationship transformation between buyers and sellers that began with broad access to digital content.

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Seven Areas Where MarTech CMOs Are Most Likely to Spend

Last month, MarTech Series published its take on Gartner’s report for Seven areas that the CMO will most likely spend in 2019. The seven areas are:
1. Digital Marketing
2. MarTech
3. Advertising
4. Workshorses
5. Innovation
6. Customer Experience
7. Personalization
Gartner predicts that 29% of the annual CMO budget will be disbursed towards MarTech.

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5 Reasons Why it’s Time to Voice-Enable Your Surveys

Editor’s Note: This post is part of our Big Ideas series, a column highlighting the innovative thinking and thought leadership at IIeX events around the world. Abigail Stuart & Mike Page will be speaking at IIeX Europe 2020 in Amsterdam, Feb. 25-26. If you liked this article, you’ll LOVE IIeX Europe. Click here to learn more.

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Why ‘No Question Research’ Will Be the Next Big Thing

Editor’s Note: This post is part of our Big Ideas series, a column highlighting the innovative thinking and thought leadership at IIeX events around the world. Wim Hamaekers will be speaking at IIeX Europe 2019 in Amsterdam, Feb. 25-26. If you liked this article, you’ll LOVE IIeX Europe. Click here to learn more.

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AdTech Predictions 2020: Where is Premium Programmatic Inventory Management Heading?

As part of our Predictions Series 2020, we spoke to Charmagne Jacobs, VP/Head of Global Marketing and Partnerships at the programmatic-guaranteed platform, Adslot.
In this series, Charmagne answered our questions — talking about everything from third-party cookies to premium programmatic inventory to first-party data.

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Hotnest Raises USD 6 Million for Sales and Marketing Automation

Hotnest Technology raises additional USD 6 Million Series A, total funding to date exceeds USD 8 Million
Round led by leading Chinese investors China Merchants Capital and Oriza Holdings, followed by existing investors
Funds will be used to further develop big data technology, European market entry and helping brands and companies scale in the Chinese market
Hotnest Technology, a China – Germany

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5 Tricks to Secure Insight Engagement and Memorability

Editor’s Note: This post is part of our Big Ideas series, a column highlighting the innovative thinking and thought leadership at IIeX events around the world. Mayra Munguia will be speaking at IIeX Europe 2019 in Amsterdam, Feb. 25-26. If you liked this article, you’ll LOVE IIeX Europe. Click here to learn more.

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Kustomer Raises $60 Million To Further Transform Customer Service

Series E funding round is led by Coatue with participation from existing investors Tiger Global Management and Battery Ventures
Kustomer, the SaaS platform reimagining enterprise customer service, announced today it raised $60 million in Series E funding. This latest round of financing was led by Coatue with participation from current investors Tiger Global Management and Battery Ventures.

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Poly Builds on its 50-year Heritage of Contact Center Solutions Designed to Enhance Customer Satisfaction

Poly’s EncorePro Family of Headsets and MDA 500qd Series Audio Processors Round out the Broadest Range of Devices Available for Dynamic Contact Center Environments
Plantronics, Inc., a global communications company that powers meaningful human connection and collaboration, announced the introduction of the EncorePro 300 headset and MDA 500QD Series audio processor.

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Researchers Should Do More Market Research

Editor’s Note: This post is part of our Big Ideas series, a column highlighting the innovative thinking and thought leadership at IIeX events around the world. Jan Zwang will be speaking at IIeX Europe 2019 in Amsterdam, Feb. 25-26. If you liked this article, you’ll LOVE IIeX Europe. Click here to learn more. 
We’ve all been there, the sales pitch starts with full enthusiasm and drive.

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Rakuten TV to Release Documentary Series Matchday – Inside FC Barcelona, Tomorrow, for Free

The UK will witness the world premiere of Matchday – Inside FC Barcelona, the official TV series launching on Rakuten TV, following the club and its players through milestones of the 2018-2019 season, casting new light on the culture and philosophy of Barça, one of the world’s most beloved football teams.

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The Last Frontier for Lean Methodology: Iterative Questions

Editor’s Note: This post is part of our Big Ideas series, a column highlighting the innovative thinking and thought leadership at IIeX events around the world. Athena Lam will be speaking at IIeX Europe 2019 in Amsterdam, Feb. 25-26. If you liked this article, you’ll LOVE IIeX Europe. Click here to learn more. 
Lean has been one of the guiding principles in the last decade.

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Now Streaming: Brand USA Launches Giant Screen Film “America’s Musical Journey” on GoUSA TV

International Audiences Can Stream the Film and New Companion Series, “America’s Treasures: Musical Cities” Subscription-Free, Ahead of the Holiday Season
Brand USA, the destination marketing organization for the United States, announces the global streaming launch of “America’s Musical Journey,” presented in partnership with Expedia Group and Air Canada, on Brand USA’s travel entert

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NLP for Log Analysis – Tokenization

This is part 1 of a series of posts based on a presentation I gave at the Silicon Valley Cyber Security Meetup on behalf of my company, Insight Engines. Some of the ideas are speculative and I do not know if they are used in practice. If you have any experience applying these techniques on logs, please share in the comments below.

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