Elastic Appoints Sally Jenkins as Chief Marketing Officer

Industry veteran from Informatica, VMware, and Symantec, also named Silicon Valley Business Journal’s 2018 CMO of the Year, joins Elastic to accelerate Elastic’s global marketing and go-to-market efforts
Elastic N.V., the company behind Elasticsearch and the Elastic Stack, announced that Sally Jenkins has been appointed Chief Marketing Officer.

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CleverTap Names Walt & Company US Public Relations Agency of Record

Walt & Company, an award-winning Silicon Valley tech public relations and social media agency, announced that it has been selected by CleverTap as its U.S. public relations agency of record. CleverTap is the leading AI-powered customer lifecycle and user retention platform that helps brands maximize user lifetime value.

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NLP for Log Analysis – Tokenization

This is part 1 of a series of posts based on a presentation I gave at the Silicon Valley Cyber Security Meetup on behalf of my company, Insight Engines. Some of the ideas are speculative and I do not know if they are used in practice. If you have any experience applying these techniques on logs, please share in the comments below.

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the rise of the technical VC

Silicon Valley’s first big bang of innovation occurred in 1957, when eight engineers left Shockley Transistor to form FairChild Semiconductor.  Back then, the idea of engineers being entrusted as founders of a business was heretical.  Forty-one firms were asked to invest, but “none of them were interested”, according to Arthur Rock.

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On teaching ethics to tech companies

Kara Swisher (who is unafraid to call it like it is!) has a new op-ed in the NYT titled “Who will teach Silicon Valley to be ethical”. She asksHow can an industry that, unlike other business sectors, persistently promotes itself as doing good, learn to do that in reality? Do you want to not do harm, or do you want to do good? These are two totally different things.

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Analyzing Sentiment in Caltrain Tweets

Many of us here at SVDS rely on Caltrain, Silicon Valley’s commuter rail line, to commute to and from the office every day. As part of an ongoing R&D effort, we have been collecting and analyzing various sources of Caltrain-related data with the goal of determining where each train is, and how far behind schedule it’s currently running.

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