8 Examples of Influencer Marketing on TikTok

Since TikTok launched in 2017, marketers have been trying to wrap their minds around the odd-ball video platform. Now, many are realizing that the key to brand awareness might involve sponsoring influencer content on the app.
Why does this strategy make sense? There are a few great reasons why influencer marketing can be beneficial on a new or niche app like TikTok.

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How 13 Brands Are Leveraging Snapchat Discover

Since Snapchat launched in 2011, brands have been experimenting with new ways to reach the platform’s Gen-Z and millennial audiences.
However, marketing on Snapchat hasn’t always been easy.
Between 2015 and 2017, brands like NASA, Warby Parker, and Sour Patch Kids started their Snapchat strategies by creating individual accounts.

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30 Reddit Stats and Facts to Know in 2020

Since it launched in 2005, Reddit has remained a mystery to many marketers.
The user-influenced platform, which embraces discussion and community engagement, rather than content creation or branding is vastly different from other networks — like Facebook or Instagram — where brands naturally find their niche.

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AWS DeepRacer Evo is coming soon, enabling developers to race their object avoidance and head-to-head models in exciting new racing formats

Since the launch of AWS DeepRacer, tens of thousands of developers from around the world have been getting hands-on experience with reinforcement learning in the AWS Management Console, by building their AWS DeepRacer models and competing in the AWS DeepRacer League for a chance to be crowned the 2019 AWS DeepRacer League Champion. The League Final takes place this week at re:Invent 2019.

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Gen Z Sustainable Consumers Go Digital—and Use Activism to Shape a Smarter Market

The era of the activist consumer has long since arrived, and the signals of this growing movement are everywhere. Just recently, the world witnessed an estimated 4 million people participate in coordinated global climate crisis strikes after being inspired by 16-year-old environmental activist Greta Thunberg.

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Not personalizing? You are leaving money on the table.

I started writing about personalization ever since I started this blog, back in 2006. I wrote extensively about privacy and how marketers should address it to engage in personalization. Consumers are now more at ease with online purchases, they have moved past initial privacy concerns of online tracking and now expect personalization.  Personalization is no longer optional.

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Personalization is no longer optional

I started writing about personalization ever since I started this blog, back in 2006. I wrote extensively about privacy and how marketers should address it to engage in personalization. Consumers are now more at ease with online purchases, they have moved past initial privacy concerns of online tracking and now expect personalization.  Personalization is no longer optional.

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How to Become an Influencer in Your Industry

Influencer marketing has skyrocketed since it first made its mark.
That’s very much due to the way purchasing decisions have changed over the years. In 2018, a study found that only 4% of people trusted celebrity endorsements. This is probably because they prefer to seek product and service recommendations from those who are, above all, knowledgeable and credible.

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U.S. Heavy Truck Sales up 3% Year-over-year in October

The following graph shows heavy truck sales since 1967 using data from the BEA. The dashed line is the October 2019 seasonally adjusted annual sales rate (SAAR).Heavy truck sales really collapsed during the great recession, falling to a low of 180 thousand in May 2009, on a seasonally adjusted annual rate basis (SAAR).

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Startup Chile Week 1 · William Lyon

It’s been one week since I arrived in Santiago, Chile to participate in Startup Chile as cofounder of Datamaglia. Startup Chile was created four years ago as an economic stimulus experiment to boost entrepreneurism in Chile. The program provides a ~$33,000 grant and a one year temporary resident visa to startups to come work in Chile for six months.

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data visualization is a halfway house

(Image credit: A.Koblin for RadioHead)
This is a phrase that has stuck with me since Tim O’Reilly uttered some form of it two years ago.  Tim was talking about online cartography, saying it’s not the maps that matter: it’s getting to our destination.  Maps are a half-step short of that goal.

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Getting Started with Apache Spark and Neo4j Using Docker Compose

I’ve received a lot of interest in Neo4j Mazerunner since first announcing it a few months ago. People from around the world have reached out to me and are excited about the possibilities of using Apache Spark and Neo4j together. From authors who are writing new books about big data to PhD researchers who need it to solve the world’s most challenging problems.

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Cryptocurrency: Your Current Options

Since its development in 2009, cryptocurrency has been in the financial space as both a threat and an innovation to the business and economic scene. Budget investors have been swayed by the virtual monetary device that offers anonymity, easy international transactions, and feasibility as an investment instrument.
Its familiarity has bred numerous investors in the market.

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