Whether you’re looking to increase revenue, sign-ups, social shares, or engagement, A/B testing and optimization can help you get there.But for many marketers out there, the tough part about A/B testing is often finding the right test to drive the biggest impact — especially when you’re just getting started.Read Full Story
As social buying evolves, new functionality enables brands to sell directly on social channels without sacrificing other channel investments
Salsify, a product experience management (PXM) platform that helps brands win on the digital shelf, announced the availability of Salsify for Social Commerce.
Published January 15, 2020
Welcome to the first Social Media Water Cooler of 2020! We’re starting of the year with new features from Instagram and Snapchat as well as an overview of Facebook’s (and Instagram’s) current and projected success.
For many of us, New Years Resolutions likely include less social media, more time with friends, or a renewed focus on health and wellness (which is probably why my gym is packed throughout the month of January … ).
And, as it turns out, there’s another popular New Years Resolution for many people in 2020 — a career shift.
“Around” social network application is bridging the blurred line separating the digital and physical world
Around is a fast growing social network committed to connecting people and bridging the blurred line separating the digital and physical world. Around application has made an impressive growth, and has almost 4 million installs within the first month of its launch.
Advertising on Digital Platforms like Email and Social Media Regarded as Less Trustworthy Than Traditional Platforms
More than eight in ten consumers consider a business’ ethics and values before they make a purchase, reveals a new consumer survey. Environmental responsibility, supporting worker’s rights, and ending animal testing are the three most important business ethics in the 2020s.
MYLIVN, a Munich-based social network, announces the launch of their app, now available for iOS users globally. Mylivn has an endlessly scalable model that allows users to create multiple micro-networks and tailor the platform to their various passions. The company has received a total of 5.5 million euro across three seed rounds and is now entering its Series A financing tour.Read Full Story
User-generated content is the pool of photos that customers take to post on social media for reference. Through these compositions, they want to display, not write, how they feel about a product. By and large, these visuals capture happy undertones. Here, the new owners show off the positive results they’ve accomplished since they’ve come in the possession of certain items.Read Full Story
Zark announced the launch of their social gaming app on Apple’s App Store and Google’s Play Store.
Zark is a social gaming app that allows users to invite their friends to play private competitive challenge matches and tournaments. Users invite friends to play their favorite games by issuing custom challenges and win credits that can be redeemed for rewards.
A Fast-Growing Independent Agency, Tinuti Adds Industry Innovator to Lead Social Media Practice and Scale Strategic Storytelling in Real-Time Across Social Channels
Tinuiti, North America’s largest independent performance and data-driven digital marketing agency, announced today that Amar Braithwaite has been named Senior Vice President, Social Media.
Influential, the AI-powered social data and conversion platform that connects brands and influencers via transparent data and machine learning, has just announced the hiring of WME agent, Cody Irizarry.Read Full Story
eClincher, Mavsocial, Khronos, Zoho Social, and Oracle Social Cloud Are Named the 2019 Social Media Management SofwareReviews Data Quadrant Gold Medalists
SoftwareReviews, a division of world-class IT research and consulting firm Info-Tech Research Group, has published its 2019 Social Media Management (SMM) Data Quadrant Awards, naming five gold medalists based on excellent user reviews.
Key Findings Include Data About Ad Spend, Social Commerce, Influencer Marketing and Video Engagement
Socialbakers, the unified marketing platform for social media marketers, released a comprehensive report on Instagram and Facebook Trends for Q3 2019.
In today’s age of screen-based multitasking, the convergence of TV and social media is creating new experiences for audiences. Marketers, brands, media owners and, increasingly, savvy talent themselves, looking to capitalize on an oft-engaged and connected viewer have an impetus to understand the power of influence as a way to sway consumers.Read Full Story
Social Selling is dramatically changing the Sales landscape at a breakneck pace. Smart Selling Tools just released the 2019 SalesTech Benchmark Survey showing a 500% increase in Social Selling technology since 2017! In fact, Sales Technology spending is increasing across the board, with a 47% increase in the same period.Read Full Story
NICE inContact CX Transformation Benchmark finds digital-native use of artificial intelligence, chatbots, and social messaging are shaping modern customer serviceRead Full Story
Surpassing $1.5 billion in annualized ad spend – creating the dominant advertising platform for social media
Sprinklr, the world’s first Unified Front Office for Modern Channels, announced that it has acquired Nanigans’ social advertising business.
Businesses can use big data in many capacities, but those who use it for social media are at a huge advantage. It enables you as a social media marketer to get a closer look at your customer base, understand what drives purchasing decisions, and encourage consumers to pull the trigger.Read Full Story
As a social media consultant, I help entrepreneurs and businesses unlock the power of social media marketing.
With over eight years experience spanning across both B2B and B2C industries, I’m passionate about everything involving social media — especially Twitter.
Twitter is exceptionally exciting to me because it’s a fantastic tool for building a brand and brand influence.
In the hurly-burly of social media’s everyday onslaught of news, it can be difficult to ponder the much bigger picture. It’s easy to overlook how social media and it’s Millennial and Gen Z audiences are transforming how power is wielded.Read Full Story