7 Incredible Examples of A/B Tests by Real Businesses

Whether you’re looking to increase revenue, sign-ups, social shares, or engagement, A/B testing and optimization can help you get there.But for many marketers out there, the tough part about A/B testing is often finding the right test to drive the biggest impact — especially when you’re just getting started.

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Salsify Social Commerce Capability Enables Brands to Sell on Facebook, Instagram, and Google Shopping

As social buying evolves, new functionality enables brands to sell directly on social channels without sacrificing other channel investments
Salsify, a product experience management (PXM) platform that helps brands win on the digital shelf, announced the availability of Salsify for Social Commerce.

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How to Make a Dramatic Career Shift, According to a Freelancer Who Made $3 Million

For many of us, New Years Resolutions likely include less social media, more time with friends, or a renewed focus on health and wellness (which is probably why my gym is packed throughout the month of January … ).
And, as it turns out, there’s another popular New Years Resolution for many people in 2020 — a career shift.

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4 Million Downloads of “AROUND” Social Network Application in One Month

“Around” social network application is bridging the blurred line separating the digital and physical world
Around is a fast growing social network committed to connecting people and bridging the blurred line separating the digital and physical world. Around application has made an impressive growth, and has almost 4 million installs within the first month of its launch.

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Politics Over Price: 84% of Consumers Consider Company Ethics and Values Before Making a Purchase

Advertising on Digital Platforms like Email and Social Media Regarded as Less Trustworthy Than Traditional Platforms
More than eight in ten consumers consider a business’ ethics and values before they make a purchase, reveals a new consumer survey. Environmental responsibility, supporting worker’s rights, and ending animal testing are the three most important business ethics in the 2020s.

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European Mylivn Raises 5.5 Million €, Launches Social Network for Next-Gen Content Creators

MYLIVN, a Munich-based social network, announces the launch of their app, now available for iOS users globally. Mylivn has an endlessly scalable model that allows users to create multiple micro-networks and tailor the platform to their various passions. The company has received a total of 5.5 million euro across three seed rounds and is now entering its Series A financing tour.

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5 Ways to Repurpose UGC in a Matter of Seconds

User-generated content is the pool of photos that customers take to post on social media for reference. Through these compositions, they want to display, not write, how they feel about a product. By and large, these visuals capture happy undertones. Here, the new owners show off the positive results they’ve accomplished since they’ve come in the possession of certain items.

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New Social Gaming App Focused on Custom Challenges

 Zark announced the launch of their social gaming app on Apple’s App Store and Google’s Play Store.
Zark is a social gaming app that allows users to invite their friends to play private competitive challenge matches and tournaments. Users invite friends to play their favorite games by issuing custom challenges and win credits that can be redeemed for rewards.

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Tinuiti Taps Amar Braithwaite as SVP, Social Media

A Fast-Growing Independent Agency, Tinuti Adds Industry Innovator to Lead Social Media Practice and Scale Strategic Storytelling in Real-Time Across Social Channels
Tinuiti, North America’s largest independent performance and data-driven digital marketing agency, announced today that Amar Braithwaite has been named Senior Vice President, Social Media.

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Users Reveal Top Five SMM Vendors of 2019 for User Satisfaction Through SoftwareReviews

eClincher, Mavsocial, Khronos, Zoho Social, and Oracle Social Cloud Are Named the 2019 Social Media Management SofwareReviews Data Quadrant Gold Medalists
SoftwareReviews, a division of world-class IT research and consulting firm Info-Tech Research Group, has published its 2019 Social Media Management (SMM) Data Quadrant Awards, naming five gold medalists based on excellent user reviews.

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Socialbakers’ Q3 Trends Report Reveals the Latest Social Media Insights and Data

Key Findings Include Data About Ad Spend, Social Commerce, Influencer Marketing and Video Engagement
Socialbakers, the unified marketing platform for social media marketers, released a comprehensive report on Instagram and Facebook Trends for Q3 2019.

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Tops of 2019: Social TV

In today’s age of screen-based multitasking, the convergence of TV and social media is creating new experiences for audiences. Marketers, brands, media owners and, increasingly, savvy talent themselves, looking to capitalize on an oft-engaged and connected viewer have an impetus to understand the power of influence as a way to sway consumers.

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Social Selling Is Risky Business: How to Mitigate the Dangers

Social Selling is dramatically changing the Sales landscape at a breakneck pace. Smart Selling Tools just released the 2019 SalesTech Benchmark Survey showing a 500% increase in Social Selling technology since 2017! In fact, Sales Technology spending is increasing across the board, with a 47% increase in the same period.

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7 Ways To Use Big Data To Your Advantage On Social Media

Businesses can use big data in many capacities, but those who use it for social media are at a huge advantage. It enables you as a social media marketer to get a closer look at your customer base, understand what drives purchasing decisions, and encourage consumers to pull the trigger.

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How One Social Media Consultant Builds Her Clients’ Brand Influence on Twitter

As a social media consultant, I help entrepreneurs and businesses unlock the power of social media marketing.
With over eight years experience spanning across both B2B and B2C industries, I’m passionate about everything involving social media — especially Twitter.
Twitter is exceptionally exciting to me because it’s a fantastic tool for building a brand and brand influence.

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