What is Local Advertising and How Does it Work? [+ Examples]

A couple of years ago, I ran to every grocery store and convenience store in my area, looking for one specific thing.
I wasn’t going to rest until I found it, and it took months upon months of searching high and low, almost every week, until finally, my eyes settled on the slender, enticing beauty in front of me, right there in my local grocery store.
A bottle of Coke with my name on it.

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Google Cloud Helps Lowe’s Build a True ‘Channel-less’ Customer Experience

Lowe’s makes technology investments to deliver exceptional customer experiences and empower store associates
Google Cloud and Lowe’s announced the two companies are expanding their work together to create a best-in-class technology foundation to help Lowe’s deliver exceptional customer experiences and empower store associates with tools to better serve customers, regardless of how they shop.

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Ecommerce to Transform Retail Landscape Quicker than Previously Expected

Consumer Power and Preference are Driving Innovation and Fundamentally Changing Role of Physical Store according to Edge by Ascential’s annual Future Retail Development Report
Shifts in consumer power and preference around efficiency and speed are converging rapidly with technological, economic, industrial and societal factors to accelerate retail’s transformation even faster than expected ove

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New Social Gaming App Focused on Custom Challenges

 Zark announced the launch of their social gaming app on Apple’s App Store and Google’s Play Store.
Zark is a social gaming app that allows users to invite their friends to play private competitive challenge matches and tournaments. Users invite friends to play their favorite games by issuing custom challenges and win credits that can be redeemed for rewards.

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CBX Branding Veteran: New Crop of Store-Brand Names Signals Strength of Private Label

Top Retailers Are Taking Their Names off of Their Store Brands to Create Private-Label Lines That Command Attention on Their Own Terms, Notes Todd Maute in Column for Store Brands Magazine
Top retailers are taking their names off of their store brands—and the reason has everything to do with the growing quality and consumer acceptance of product lines created by retail chains, writes Todd Maute,

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Predictions Series: Top 10 Trends in Digital Advertising in 2020

As we approach the “visionary” year of 2020, we took a look at what the New Year has in store for the Digital Advertising industry. Here are key things to watch out for as you plan ahead and finalize your Marketing budgets.
1. Amazon Hits Its Stride
2019 was a phenomenal year for Amazon, supported by a record-breaking Prime Day and a highly successful back-to-school season.

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Understanding How Neo4j Cypher Queries are Evaluated

There are many ways to store and manage data within a Neo4j graph database. When Neo4j 2.0 launched late last year we had an entirely new browser experience for interacting with graphs. The graph visualization from the return results of Cypher queries were at the core of the user experience enhancements to the platform.

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Making Sense of the Wild World of Hadoop PART II: Clustering

In my last blog I introduced us to Hadoop, which allows companies to process, store and analyze Petabytes, Exabytes and even Yottabytes worth of data. And not just the kind of data you’d find on a spreadsheet–Hadoop can handle a wide variety of data (some would say just about any kind of data).

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