Resulticks Holiday Retail Report: Three out of Five Shoppers Check Prices Online While Shopping In-Store

Study commissioned by real-time omnichannel marketing automation leader reinforces importance of omnichannel shopping experience driven by personalization and convenience
Resulticks, the world’s fastest growing real-time conversation marketing solutions provider, released an insightful research report titled “Evolving the Customer Experience”, analyzing U.S.

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Digital Maturity of Dutch Companies Increased With 16%, However, the Gap Between Digital Leaders and Followers Widens According to BearingPoint’s Digital Leaders Study

The BearingPoint Digital Leaders Study 2020 shows that Dutch companies have improved their digital maturity over the years. Still, there are areas that need attention to keep up with customers’ high demands. Digital customer interaction should exist at the core of the company’s business models to stay ahead of competitors.

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Small, Midmarket Businesses Recognize Importance of Digital Transformation but Struggle with Limited Resources

Insight Study Shows It Leaders at SMBs See Digital Transformation as Essential to Growth but Seek Guidance as They Navigate Cloud Implementation, Security and Workplace Expectations of Digital Natives
In today’s business ecosystem, staying ahead of the technology curve is imperative to competing in the marketplace – but it’s an area where small and midmarket businesses (SMBs) are struggling,

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Outsell and RXA Analysis of 18.7 Million Vehicle Transactions Finds that AI-Driven Lifecycle Marketing Measurably Increases Retention Rates, Service Revenue and Profitability for Dealers

Study Examined 960 Us Auto Dealerships and Their Relationships with 5.6m Consumers over a Period of Six Years; AI-Driven Marketing Found to Increase Loyalty, Repeat Business and Service Visits
Outsell, which offers the first AI-driven marketing automation platform for the automotive industry, announced the results of a comprehensive, multi-year data study conducted with RXA and Experian.

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85% of Grocery Retailers Lack Capabilities, Technology and Expertise to Use Insights to Monetise their Data and Drive Customer Experience

Global study reveals retailers are missing out on $200m in revenue through failing to improve their customer experience (CX)
dunnhumby released The Future of Retail Revenues Must Be Data Led, a November 2019 commissioned study conducted by Forrester Consulting that found 85% of grocery retailers globally lack the capabilities, technology, people and processes to use insights to monetise their data

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Information Transmission in a Social Network: Dissecting the Spread of a Quora Post

tl;dr See this movie visualization for a case study on how a post propagates through Quora.
How does information spread through a network? Much of Quora’s appeal, after all, lies in its social graph – and when you’ve got a network of users, all broadcasting their activities to their neighbors, information can cascade in multiple ways.

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The Human Element of Advertising, Why Targeting is Critical, and Other Advertising Insights from LinkedIn’s Marketing Manager

LinkedIn is a powerful tool for marketing — in fact, a HubSpot study found LinkedIn generates the highest visitor-to-lead conversion rate at 2.74%
Businesses in industries ranging from higher education to financial services have all seen success advertising on the platform. Even well-established consumer brands like Subway, the U.S.

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Machine Learning and Econometrics

This week-end, the Canadian Econometric Study Group will organise a conference in Montréal, on Machine Learning Econometrics. Since I was in the scientific committee, I’ve read some of the papers that will be presented, and it will be extremely interesting. There will be two invited speakers, Gregory Duncan (Amazon and University of Washington) and Dacheng Xiu (University of Chicago).

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Data Science Book Review: Superforecasting

Superforecasting – by Tetlock and Gartner – explains the huge study performed by Tetlock about the ability of people to predict future events (mainly geo-political). The closed questions (i.e. choose between yes/no) are far from real numbers you will predict in business forecasting. Tetlock discusses skills that have been identified as driving accurate forecasts.

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Mathematics in India: A Complete Guide to Make Your Career in this Field!

Mathematics is the study of measurement, properties and relationships of quantities and sets, using numbers and symbols. In other words, we can say that Mathematics is the study of numbers & their calculations. It is used by all the individuals in their everyday life.

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Always Discounting During The Cyber Monday Window

The past two days required a study of Thanksgiving – Cyber Monday activity.Today, let’s look at the share of volume going to items selling below their historical average price point, by year, for the brand we’ve been studying.2014:Nov = 25%.Cyb = 33%.Dec = 28%.2015:Nov = 17%.Cyb = 31%.Dec = 20%.2016:Nov = 22%.Cyb = 35%.Dec = 20%.2017:Nov = 22%.Cyb = 27%.Dec = 17%.2018:Nov = 27%.

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14 Different Types of Learning in Machine Learning

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Machine learning is a large field of study that overlaps with and inherits ideas from many related fields such as artificial intelligence.
The focus of the field is learning, that is, acquiring skills or knowledge from experience. Most commonly, this means synthesizing useful concepts from historical data.

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The device matters – Effects of consumer reviews on phones VS desktops

Anywhere there is research on the thoughts and feelings of consumers will get our attention. A recent study looked at over 275k reviews to see how reviews composed on mobile compared to those written on laptop/desktops. The researchers sought to understand the value of reviews for the reader, not the writer.

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