What is Double Opt-In in Email Marketing?

Are you thinking about the quality of your email list? Or do you want to make sure your subscribers are intending to read the email marketing you send out?
You may have found your answer in double opt-in, which is a process that ensures the best experience for your subscribers. Rather than single opt-in, double opt-in offers an extra step in the verification process.

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Stan saves Australians $20 billion

Jim Savage writes:
Not sure if you knew, but Stan was used in the Australian Productivity Commission’s review of the Australian retirement savings system. Their review will likely affect the regulation on $2 trillion of retirement savings, possibly saving Australians around $20-50 billion in fees over the next decade.

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