Influencing the Elusive Green Consumer

Globally the signs are clear: consumers say they are concerned about sustainability and the long-term health of the planet.  And they are beginning to actually manifest shopper choices that suggest they mean it and expect brands to take responsibility.  And brands are investing in all aspects of sustainable product development and go to market strategies.

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Identifying Unique Sustainability Opportunities Across Categories to Foster Trust With Consumers

More and more, consumers are factoring a product’s sustainability attributes into their purchasing behavior—and are even redefining what constitutes healthy to include the health of the world at large. As we’ve noted earlier, 73% of global consumers say they’re willing to change their consumption habits to reduce their environmental impact.

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