Both tactics lead to $50 in your pocket.In most projects, however, the customer who buys two $25 items has better future value than the customer buying one $50 item.Run the analysis for yourself and you’ll come to a comparable conclusion.Every price point has a purpose.Quantity of items purchased has a purpose.Read Full Story
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When we read about fixing retail, the ideas and tactics have merit. You’ll read about “entertainment” and you’ll read about “the customer experience”. Both are important, no doubt about it.Neither solve any of at least five structural problems with retail.Shifting traffic that used to go into stores instead to the e-commerce channel.Amazon.Read Full Story