Seven Areas Where MarTech CMOs Are Most Likely to Spend

Last month, MarTech Series published its take on Gartner’s report for Seven areas that the CMO will most likely spend in 2019. The seven areas are:
1. Digital Marketing
2. MarTech
3. Advertising
4. Workshorses
5. Innovation
6. Customer Experience
7. Personalization
Gartner predicts that 29% of the annual CMO budget will be disbursed towards MarTech.

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Astute Business Solutions Launches Zero Cost PeopleSoft Migration to Oracle Cloud

PeopleSoft customers can take advantage of this limited-time offer to lift and shift their PeopleSoft FSCM, HCM, and CS applications to Oracle Cloud Infrastructure free of charge with a qualifying Managed Services Agreement
Astute Business Solutions announces an industry-first Zero Cost Migration Service of PeopleSoft applications to Oracle Cloud Infrastructure (OCI).

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Progress

If you don’t like running through the history books, take today off … heck, take the next two weeks off and come back in early January.Now, if you noticed, I ended last week’s discussion about catalog circulation with discussions about five-year ad-investment simulations. This would be the part of the program where my comments are met with groans. But progress happens.

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5 Ways to Repurpose UGC in a Matter of Seconds

User-generated content is the pool of photos that customers take to post on social media for reference. Through these compositions, they want to display, not write, how they feel about a product. By and large, these visuals capture happy undertones. Here, the new owners show off the positive results they’ve accomplished since they’ve come in the possession of certain items.

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Conversion rates – you are (most likely) computing them wrong

How hard can it be to compute conversion rate? Take the total number of users that converted and divide them with the total number of users. Done. Except… it’s a lot more complicated when you have any sort of significant time lag.
Prelude – a story
Fresh out of school I joined Spotify as the first data analyst. One of my first projects was to understand conversion rates.

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AI and machine learning will require retraining your entire organization

To successfully integrate AI and machine learning technologies, companies need to take a more holistic approach toward training their workforce.In our recent surveys AI Adoption in the Enterprise and Machine Learning Adoption in the Enterprise, we found growing interest in AI technologies among companies across a variety of industries and geographic locations.

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On the Equifax breach and how to really prevent identity theft

A funny thing about being a foreigner is how you realize people take broken things for granted. I’m going to go out on a limb here claiming that the US has a pretty dumb banking system. I could talk about it all day, but right now I want to focus on a very particular piece of it: how to verify your identity online.

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Thoughts on reviewing

During ICML reviews I noticed that my personal take on reviewing is becoming increasingly distinct from my peers. Personally, I want to go to a conference and come away with renewed creativity and productivity. Thus, I like works that are thought provoking, groundbreaking, or particularly innovative; even if the execution is a bit off.

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Introducing Google Marketing Platform

The online world was very different when DoubleClick debuted in 1996. Things we take for granted today, like texting emoji, sharing funny YouTube videos, or taking smartphone selfies were all years away. Of course, changes in technology have meant changes for digital marketers. There’s been an explosion of channels, formats and data.

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How organizations are sharpening their skills to better understand and use AI

To successfully implement AI technologies, companies need to take a holistic approach toward retraining their workforces.Continuous learning is critical to business success, but providing employees with an easily accessible, results-driven solution they can access from wherever they are, whenever they need it, is no easy feat.

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Achieving Analytics Maturity: 3 Tips from the experts

What does it take to achieve analytics maturity?  Earlier this week, Dave Stodder and I hosted a webcast with a panel of vendor experts from Cloudera, Microstrategy, and Tableau.  These three companies are all sponsors of the Analytics Maturity Model; an analytics assessment tool that measures where your organization stands relative to its peers in terms of analytics maturity.

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