When it comes to bridging the existing gap between data science and its usage, targeting better marketing results, nothing beats the utilitarian nature of AI.Read Full Story
Partnership Enables Enhanced Audience Targeting On Gaming Consoles
Tru Optik, the most widely used audience intelligence and data-management platform (DMP) across Connected TV (CTV), announced a partnership with Anzu.
Based on interest and demographic targeting, you can extend your audience and reach people to whom your content is relevant, thus increasing your return on investment.Read Full Story
Smart TV Data Partnership Enables Cross-Platform Linear and OTT Targeting and Measurement for Brands and Agencies
MiQ, the leader in Marketing Intelligence and connected programmatic solutions, extended its partnership with Inscape, the largest single source provider of smart TV viewing data in the U.S. and a subsidiary of VIZIO.
Amazon recently made the news by publicly announcing that it is targeting hard to sell items, so called Can’t Realize a Profit (CRaP) for removal from its all-powerful sales channel. Such items are believed to be those that have a low revenue for the cost to ship. Essentially, the shipping costs outdoes the contribution margin of the item. That sounds easy and makes sense.Read Full Story