Simon Data Appoints CPO Doina Harris to Accelerate Customer Data Platform Innovation

Former AppNexus And Google Executive Joins Leading CDP Executive Team to Support Growing Enterprise Demand for Advanced CX and Personalization Technology
Simon Data, the market-leading enterprise customer data platform that enables brands to deliver incredible customer experiences everywhere, announced the appointment of Doina Harris to Chief Product Officer.

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Budding Perth Growth Marketing Agency Launches

The Bud Team Has Launched a New Growth Marketing Agency to Expand Capabilities Across SEO, Paid Search, Social and Content and Bring a New Customer Experience Approach to the Perth Digital Marketing Agency Landscape
With digital evolving rapidly over the last couple of years, it’s been a lot for most business owners to stomach what the right solution is amongst a plethora of options and how to b

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Marketers Who Cheat

I see it in so many projects … the marketing team is “cheating” in an effort to maximize their metrics so that the marketers look good.What do I mean by cheating? Let me show you something.The average price point per item purchased, past twelve months.Orders Attributed to Old-School Catalogs = $48.88.Email Orders = $39.65.All Other Online Orders = $45.12.

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SAP and Mercedes-Benz EQ Formula E Team Power Up Their Business Performance Partnership

SAP SE announced that the Mercedes-Benz EQ Formula E team is using the SAP HANA platform and the SAP Sports One solution to prepare for season six of the ABB FIA Formula E Championship.
The Mercedes-Benz EQ Formula E team will make its debut at the first race of the season in Diriyah, Saudi Arabia, on November 22, 2019.

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Tiered Architectures, Counterfactual Learning, and Sample Complexity

I’m on a product team now, and once again I find myself working on a tiered architecture: an “L1” model selects some candidates which are passed to an “L2” model which reranks and filters the candidates which are passed to an “L3”, etc. The motivation for this is typically computational, e.g.

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Headcount goals, feature factories, and when to hire those mythical 10x people

When I started building up a tech team for Better, I made a very conscious decision to pay at the high end to get people. I thought this made more sense: they cost a bit more money to hire, but output usually more than compensates for it. Many fellow CTOs, some went for the other side of the spectrum. This was a mystery to me, until it all made sense to me.

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Anomaly Detection with Wikipedia Page View Data

Today, the Twitter engineering team released another very interesting Open Source R package for working with time series data: “AnomalyDetection“. This package uses the Seasonal Hybrid ESD (S-H-ESD) algorithm to identify local anomalies (= variations inside seasonal patterns) and global anomalies (= variations that cannot be explained with seasonal patterns).

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NBA Twitter, Emojis, and Word Embeddings

A few weeks ago I read this blog post from the Instagram engineering team on machine learning and emoji trends. The post talked about general emoji usage over time on Instagram and then used word2vec an algorithm that uses a unsupervised learning process to read through a corpus of text and is then able to predict the context around a given word or emoji.

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