MRP Welcomes Senior Vice President of Global ABM

Garry Dawson to lead MRP’s Global ABM Delivery Team
MRP Prelytix, the only enterprise class predictive ABM platform, has appointed Garry Dawson as Senior Vice President of Global ABM.
Dawson will lead MRP’s account based marketing services and will take on responsibility for managing all revenue-generating initiatives on behalf of MRP’s global ABM delivery team.

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Infosum Announces Partnership With Global Identity and Data Platform, Zeotap

Leading technology companies team up to help brands across Europe and the US utilise their first-party data to better understand and engage with consumers in the digital world
InfoSum, the first-party data platform announced a partnership with global deterministic identity and data platform zeotap.

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Sabio Group Extends European Customer Experience Capability with Acquisition of Team Vision

Sabio Group has announced the acquisition of Team vision, a specialist provider of contact centre and CX solutions. The acquisition supports Sabio’s goal of becoming a dominant player in the European customer experience market and delivers critical scale for the company in Spain with the expanded organisation now holding a 24% market share.

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The Beginner’s Guide to Structured Data for Organizing & Optimizing Your Website

It’s Friday afternoon, and your team is jonesing for Happy Hour.
For the last few weeks, you’ve been going to the same ol’ bar by your office, so you decide it’s time to try something new. What do you do? Step outside and walk around until you find a new spot? No, you hop on Google and let it conduct the search for you.

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How to Build a Marketing Stack That Will Grow With You

Dear Marketing ops professionals, what will your marketing team will look like six months from now? Or a year from now? How many people will you add? What new tools, systems, and data will you need?
There are a lot of potential questions you can ponder about the future of your business but there is one certainty you’ll be dealing with; more.

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TechBytes with Nima Mirbakhsh, CTO at Morphio

Tell us about the team and technology you handle at Morphio.
We have a nimble and highly motivated team of Digital Marketers, Software Engineers, and Data Scientists. We’re working together to change the way Agencies and Marketing teams approach digital data and decision making. Core AI technologies include TensorFlow for anomaly detection and forecasting.

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Fox Corporation Announces Executive Promotions in Advertising Sales Organization

Sports Ad Sales Team Expands with Addition of Brian Nyemchek
Fox Corporation announced the promotion of several executives in its advertising sales organization as well as the expansion of the leadership of its sports sales team.
Michael Falco was promoted to Executive Vice President of Revenue Management and Strategy. He most recently served as Senior Vice President of Sports Sales.

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Phunware to Attend CES 2020 in Las Vegas

Join the Phunware Executive Team to Discuss Digital Transformation in a Mobile-First World
Phunware, Inc., a fully-integrated enterprise cloud platform for mobile that provides products, solutions, data and services for brands worldwide, announced that its Executive Team will be attending CES 2020 from January 7-10 in Las Vegas, Nevada.
Phunware to Attend CES 2020 in Las Vegas.

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IBM Data Science Elite Team Helps Propel IBM to #1 in Global AI Market Share

Elite Team of Dedicated Data Scientists Advance the Journey to AI for more than 130 IBM Customers
IBM announced momentum and growth for its vaunted Data Science Elite Team, which has helped propel IBM to number one in global AI market share by revenue as ranked by IDC. In addition, the Elite Team has played a key role in helping close the data science skills gap, through unique academic programs.

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People.ai Names New Chief Product Officer and Chief Operating Officer to Accelerate Company Growth

25-Year Industry Veterans Join the Ranks of the People.ai Executive Team as the Company Is Poised to Grow New Business and Partnerships
People.ai, creators of the first Revenue Intelligence System, powered by Artificial Intelligence (AI), announced the addition of Thomas Wyatt as Chief Product Officer and Art Harding as Chief Operating Officer reporting to the CEO, Oleg Rogynskyy.

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New Vice President Joins Bond to Lead Expansion of Data and Analytics Practice

Francis Silva to Lead Team and Evolve Offerings as Demand Soars for Complex Analytics and Data Management Services
Bond Brand Loyalty, a global customer experience and loyalty management company, has appointed Francis Silva to the newly created position of Vice President of Data and Analytics.

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Simon Data Appoints CPO Doina Harris to Accelerate Customer Data Platform Innovation

Former AppNexus And Google Executive Joins Leading CDP Executive Team to Support Growing Enterprise Demand for Advanced CX and Personalization Technology
Simon Data, the market-leading enterprise customer data platform that enables brands to deliver incredible customer experiences everywhere, announced the appointment of Doina Harris to Chief Product Officer.

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Budding Perth Growth Marketing Agency Launches

The Bud Team Has Launched a New Growth Marketing Agency to Expand Capabilities Across SEO, Paid Search, Social and Content and Bring a New Customer Experience Approach to the Perth Digital Marketing Agency Landscape
With digital evolving rapidly over the last couple of years, it’s been a lot for most business owners to stomach what the right solution is amongst a plethora of options and how to b

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Marketers Who Cheat

I see it in so many projects … the marketing team is “cheating” in an effort to maximize their metrics so that the marketers look good.What do I mean by cheating? Let me show you something.The average price point per item purchased, past twelve months.Orders Attributed to Old-School Catalogs = $48.88.Email Orders = $39.65.All Other Online Orders = $45.12.

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