For a very long time, CMOs had to rely on disparate Marketing Attribution and Optimization techniques to understand how various online activities impact your offline conversion metrics. But, things are changing very quickly with maturity of the CRMs and Customer Data Platforms (CDPs).Read Full Story
Strata Data London will introduce technologies and techniques; showcase use cases; and highlight the importance of ethics, privacy, and security.The growing role of data and machine learning cuts across domains and industries. Companies continue to use data to improve decision-making (business intelligence and analytics) and for automation (machine learning and AI).Read Full Story
This article was written by Elie Bursztein.
This blog post survey the attacks techniques that target AI (artificial intelligence) systems and how to protect against them.
I’ll keep this short and sweet. I did an analysis of The Killers using some NLP techniques in my last blog post. I scraped both The Killers and Lana Del Rey lyrics previously for some topic model analysis, but it wasn’t so successful. To not waste my scraped data, here are the same results for Lana Del Rey. For details on methodology, you can go check that out.
Monte Carlo methods are a class of techniques for randomly sampling a probability distribution.
There are many problem domains where describing or estimating the probability distribution is relatively straightforward, but calculating a desired quantity is intractable.
Data stories use the techniques of traditional storytelling — narrative flow, context, structure — to guide audiences through data and offer flexibility to find insights relevant to them. Data may be the star, but your data story won’t cohere without a mix of additional ingredients.Read Full Story
Experts explore new trends, tools, and techniques in data and machine learning.See highlights from the Strata Data Conference in New York 2019 here.Continue reading Highlights from the Strata Data Conference in New York 2019.Read Full Story
Driven by computer vision and deep learning techniques, a new wave of imaging attacks has recently emerged which allows anyone to easily create highly realistic “fake” videos. These false videos are known as Deep Fakes. While highly entertaining at times, DeepFakes can be used to perturb society and some would argue that the pre-shock has already begun.Read Full Story
Bootstrap sampling techniques are very appealing, as they don’t require knowing much about statistics and opaque formulas. Instead, all one needs to do is resample the given data many times, and calculate the desired statistics. Therefore, bootstrapping has been promoted as an easy way of modelling uncertainty to hackers who don’t have much statistical knowledge.Read Full Story
When Amazon switched from traditional machine learning techniques to deep learning in 2015, it saw a 15-fold increase in the accuracy of its forecasts, a leap that has enabled it to roll-out its one-day Prime delivery guarantee to more and more geographies
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Logistic regression is one of the statistical techniques in machine learning used to form prediction models. It is one of the most popular classification algorithms mostly used for binary classification problems (problems with two class values; however, some variants may deal with multiple classes as well). It’s used for various research and industrial problems.Read Full Story