Miaozhen Systems Maps China’s Complex Digital Marketing Ecosystem

Miaozhen Systems, a Chinese major third-party marketing data technology provider updates its Chinese digital marketing maps with the aim of helping advertisers make the most of their digital ad spend.
In 2019, global digital ad spend is predicted to rise by 17.6% to US$333.25 billion. In China, that percentage is even higher–22%, translating into US$79.82 billion.

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Mediafly Introduces Mediafly Insights, Next-Generation Reporting to Better Engage Buyers and Increase Revenue

Sales enablement technology provider offers first-of-its-kind reporting capabilities, empowering companies to translate content usage data into insights that enhance sales interactions
Mediafly, a provider of sales enablement technology, content management and advisory services that create interactive, value-based selling experiences, announced Mediafly Insights, its enhanced content usage reporti

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SRAX Partners with Top Insights Exchange Platform Cint to Launch BIGtoken Research

SRAX, Inc., a digital marketing and consumer data management technology company, has partnered with Cint to leverage the BIGtoken platform to gather insights for brands. Cint has the world’s largest online sample exchange, and its platform automates sample fieldwork and operations for insights companies so they can gather research data faster, more cost-effectively and at scale.

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The Trade Desk Appoints Lisa Kopp Johnson as General Manager, Midwest Business Development

Global advertising technology leader, The Trade Desk, announced the appointment of Lisa Kopp Johnson as the company’s General Manager of Business Development for the Midwest United States. Based in the Chicago office, Johnson is responsible for driving client acquisition and revenue generation in one of the company’s largest sales regions.

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3 Ways Technology Can Improve Creative Briefs and Project Intake to Drive Greater Efficiency in Marketing

Technology won’t make you more creative, but it can give you more space to be creative. It’s a part of the Marketing Technology stack that deserves some focus because Marketing leaders are clearly investing in creative teams and technology can drive greater efficiency.
CMOs have been building in-house creative teams for the last 10 years.

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Hyperion X Selects Reltio Cloud To Optimise Insights From Data

Data and technology division of Hyperion invests in capabilities to hyper-personalise product and service offerings for clients and to strengthen their competitive position in the insurance sector
Hyperion X, created in 2019 as the data and technology division of Hyperion Insurance Group, a leading insurance group with employee ownership at its heart, has selected Reltio Cloud as the core client

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54% Of Black Friday Purchases Were With Brands Shoppers Had Never Purchased From; 22% of Customers Will Buy Again, according to Bluecore

The Retail Technology Company Reports That 32% of Shoppers Considered Their Purchases Up to Two Weeks in Advance and Nearly a Quarter of First-Time Buyers Will Buy From Retailers Again Within 108 Days
Retailers in apparel, jewelry and beauty saw an increase in average order values of between 5% – 20% this Black Friday, despite offering steep discounts, according to new insights from Bluecore.

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How 3D Eye-Tracking Can Contribute to the Retail Industry

The state-of-the-art eye-tracking technology is ever more present in talks about future industrial and consumer applications, tacking human-machine interaction to the next level. Giants like Google and Facebook acknowledged its potential and bought eye-tracking start-ups to advance the eye-interaction technology.

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Intema and SqueezeCMM Form Strategic Martech Partnership for Cross-platform Analytics and Advanced Email Deploymentand SqueezeCMM Form Strategic Martech Partnership for Cross-platform Analytics and Advanced Email Deployment

Marketing technology companies join forces to offer an enhanced, complementary service offering to a larger customer base
Intema Solutions Inc., makers of eFlyerMaker.

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Audio Visual Classroom Solutions, IVCi, Explains How AV Technology is Continuing to Shape the Future of Higher Education

Audio visual classroom solutions, IVCi, explains how AV technology is continuing to shape the future of higher education.
The AV industry has already drastically changed the way our society teaches and learns. Audio Visual (AV) technology is the latest advancement to shape the future of education.

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AdPushup Launches Header Bidding as a Service for Digital Publishers

The Solution Will Equip Publishers with the Technology, Ad Ops Support, and Premium Demand Needed to Run an Optimized Header Bidding Stack
AdPushup, an ad revenue optimization platform for publishers, recently released a new dashboard for publishers. As part of the overhaul, the company has announced the latest addition to its range of solutions: Header Bidding as a Service.

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Triton Digital Releases Webcast Metrics Rankings for the Top Digital Audio Properties for August 2019

Triton Digital®, the global technology and services leader to the digital audio and podcast industry, released its monthly Webcast Metrics® rankers for August 2019. The global rankers, in addition to the U.S., LATAM, and EMEA regional rankers provide insight into the top-performing streaming audio stations and networks around the world for the month of August.

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LiveXLive And Samsung Announce Production And Distribution Partnership

LiveXLive and Samsung XR to bring powerful new immersive technology experiences to music fans worldwide
LiveXLive Media, Inc., a global digital media company focused on live entertainment, announced that its content will be available via the Samsung XR platform.  The two companies will collaborate to bring music and technology projects to all Samsung devices and SamsungVR.com.

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