It goes without saying that analytics is a data-driven method that has existed with a history of being misunderstood since the beginning of its introduction to the world.
Samba TV, the leading provider of global TV data and audience analytics, announced that it has expanded its integration with Moat by Oracle Data Cloud to measure viewability and invalid traffic across its CTV (Connected TV) impressions.Read Full Story
I first wrote about the fake data menace here (that was 2017) and again (2018). Earlier this year, I discussed an article in the Hustle about fake Amazon reviews, and made a video about it.
This holiday season, Buzzfeed finally noticed. Here’s a nice article detailing the scams that abuse online review platforms.
Think of all the content you create — the good, the bad, and the ones that take a scary amount of time.
Now think of how you organize it. How do you keep track of how content is performing? Do you use those metrics to improve for future campaigns?
If not, you could be, with the help of content audits.
Plex, the global streaming media company that brings your favorite content together in the highest-rated OTT video app, today announced its global ad-supported video on demand (AVOD) offering is now available, making it the most widely available AVOD offering in the industry, reaching users in more than 200 countries.Read Full Story
The year 2019 has been a year full of surprises that saw path-breaking mergers and acquisitions, unique product innovations, mega-funding rounds, and start-up growth. As we approach the end of a phenomenal year for martech companies, the stage is already set for the New Year 2020.Read Full Story
AWS Wavelength enables developers to build applications that deliver single-digit millisecond latencies to mobile devices and users by deploying AWS compute and storage at the edge of the 5G network
AWS re:Invent, Amazon Web Services Inc. (AWS), an Amazon.
Report Finds That Business Spend Sentiment Remains Flat; Companies Are Taking a ‘Wait and See’ Approach over the Next Three-To-Six Months
Coupa Software, a leader in Business Spend Management (BSM), announced the findings of the Q4 Coupa Business Spend Index (BSI). The report revealed that although sentiment has ticked up slightly overall, U.S.
“I think that the misperception of AI is that it’s general and not understood that it’s specific.”
Could you tell us about your role and journey into technology?
My role as CEO is self-explanatory. My journey into technology started at a very young age and that was the start of a lifelong love affair with technology.
WorkWave®, a provider of cloud-based software solutions that support every stage of a service business’s life cycle, today announced that David F. Giannetto has been promoted to Chief Executive Officer of WorkWave.Read Full Story
Craft, a division of McCann Worldgroup, announced that Kerry Sanders has joined as Executive VP-Global Head of Business Development. The company is one of the marketing industry’s largest global creative content production and adaptation agencies. Most recently Kerry Sanders served as Senior VP-Sales & Marketing at Xerox Corp. in Rochester, NY.Read Full Story
CB Insights, a market intelligence platform that helps corporations discover emerging technologies, is excited to announce a partnership with DeepTech, a Beijing-based media, events, and content company, that will help expand CB Insights’ presence in China.
“We’ve been gathering Chinese startup and venture capital data as well as publishing research on China for many years.
The Retail Technology Company Reports That 32% of Shoppers Considered Their Purchases Up to Two Weeks in Advance and Nearly a Quarter of First-Time Buyers Will Buy From Retailers Again Within 108 Days
Retailers in apparel, jewelry and beauty saw an increase in average order values of between 5% – 20% this Black Friday, despite offering steep discounts, according to new insights from Bluecore.
TIBCO Software Inc., a global leader in integration, API management, and analytics, announced that Scott Roza has been appointed its new president & global head of customer operations. In this role, Roza will lead TIBCO’s global sales, alliances, professional services, and customer excellence functions. He will report to TIBCO’s chief executive officer, Dan Streetman.Read Full Story
It was recently reported that Google’s AI system can accurately diagnose 26 skin conditions on par with US board-certified dermatologists. Results were published in the paper titled “A Deep Learning System for Differential Diagnosis of Skin Disease.” Yet, one source, the American Academy of Dermatology lists 70 common skin diseases.Read Full Story
Creates World-Class Data Management Software Company that Enables Enterprises Across All Major Industries to Maximize the Value of their Data
Syncsort closed the acquisition of the Pitney Bowes software and data business, creating a powerhouse data management software company with more than 11,000 enterprise customers, $600 million in revenue and 2,000 employees worldwide.
Linker Networks, Inc. (“Linker”) announced that it is bringing its AI based auto-labeling with continuous learning service to Azure Stack Hub, an extension of the Azure cloud for consistently building and running hybrid applications.Read Full Story
Appy Pie, the company that has been revolutionizing app development industry with its highly advanced no-code app creator software, has recently introduced live chat software in closed beta. Similar to its other DIY products, their live chat software doesn’t need any coding skills or technical knowledge.Read Full Story
The Door, the lifestyle, culinary and hospitality public relations and marketing agency that was acquired last year by Dolphin Entertainment, Inc., announces the expansion of its national footprint with the formation of a new South Florida-based location in Miami, Florida, which is also home to Dolphin Entertainment’s headquarters.Read Full Story
Have you ever visited a website you frequent and found that the text interacts with you?
For instance, when I log onto Mailchimp, my dashboard says, “Welcome back, Kayla” — this is because my account with the site has my first name in its system and uses smart targeting to make my interaction with the website more delightful.