VideoAmp Appoints Andrew Gaudin as Chief Privacy and Legal Officer

Gaudin to set new paradigms in privacy as a key priority for VideoAmp
VideoAmp, Inc., the software and data platform that enables advertisers to optimize their entire portfolio of linear TV, OTT and digital video to business outcomes, has appointed leading industry expert, Andrew Gaudin, as Chief Legal & Privacy Officer.

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Prediction Series 2019: Interview with Anurag Kahol, CTO and Co-Founder at Bitglass

Hi Anurag. Tell us about the biggest disruptions that you see happening in 2020.
We will see an increase in the number of M&A deals in 2020. In fact, 79 percent of respondents to Deloitte’s M&A trends 2019 report expect the number of deals they close to rise in the next 12 months – up from 70 percent last year.

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Why Refusing to Discuss Failure Erodes a Culture of Growth

Have you ever sat in a meeting where a project was described as a success, yet all the details of failure that led to that success were left out?
Alternatively, have you ever watched while data was cherry picked to make things seem rosier than they actually are?
These are common embodiments of a very common, yet little known, phenomenon called “Success Theater”.

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Profisee Positioned as a Challenger in the 2020 Gartner Magic Quadrant for Master Data Management Solutions

Profisee, a leading data management software company, announced that Gartner has positioned Profisee as a Challenger for the second time in a row in its 2020 Magic Quadrant for Master Data Management Solutions.
According to the report, “The MDM market is showing a significant move from high cost and complexity to license flexibility and implementation agility.

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How a Leading Scandinavian Insurer Used Conversational AI to Automate 80% of All Travel Insurance Inquiries Received Through Online Chat

Meet Globus: an advanced virtual agent developed by Topdanmark and Deloitte that is helping redefine customer service in the insurance sector.
Nordic insurance customers are among some of the most tech-savvy in the world.

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A Sensible Approach to MarTech Choices

You’ve probably read somewhere the tongue-in-cheek definition of insanity that states, “Insanity: doing the same thing over and over and expecting different results.” It may not be Merriam-Webster’s definition, but it’s essentially the reason that MarTech solutions exist: to provide marketers new ways to achieve results and set realistic expectations for growth.

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Valassis Uncovers New Motivations Driving Consumer Decision-Making

Findings Show Consumers Favor Brands That Provide Efficiency, Respond to Real-Time Needs
Valassis, the leader in marketing technology and consumer engagement, released a new research report “The Future of How People Shop,” offering brands and marketers a deeper understanding of the evolving behaviors and attitudes of consumers, and catalysts that drive engagement.

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6 Unexpected Uses for Artificial Intelligence

There is no question that Artificial Intelligence is a transformative technology – so much so that we can’t even begin to imagine the impact it will have in the next five, ten, or even twenty years. At the same time, AI is already being used in innovative and unexpected ways across a variety of industries.

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TV Adtech Company 605 Earns Third-Party SOC 3 Security Certification Compliance

605, a next-generation TV Adtech company for measurement and analytics, announced that Audience App, built for Charter Communications, has achieved service organization control 3 (“SOC 3”) compliance. Featuring an easy-to-use mobile interface, Audience App uses anonymized and aggregated subscriber viewing data, combined with third-party consumer data, to target specific consumer attributes.

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